![Cryptocurrency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_c551eb7d-fbc9-4406-bdd8-3286a03f8c17.png?v=1715865588&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful cryptocurrencies use strategically to attract investors and build a community.
We know you're busy managing your cryptocurrency and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new investors to your project.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for cryptocurrency developers.
Get the content idea list made for cryptocurrency founders
A lot of cryptocurrencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a cryptocurrency
We have analyzed numerous cryptocurrency social media strategies while developing our strategy pack for cryptocurrencies - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Attract and Retain Cryptocurrency Investors |
|---|---|
| Market Analysis Reports | Providing in-depth market analysis and trends helps potential investors make informed decisions, increasing their trust in the cryptocurrency. |
| Behind-the-Scenes Development Updates | Showcasing the development team and the progress of the project builds transparency and trust with the audience. |
| Investor Testimonials | Positive reviews and testimonials from current investors provide social proof and encourage others to invest. |
| Exclusive Offers and Airdrops | Announcing limited-time offers, airdrops, and bonuses can attract new investors looking for added value. |
| User-Generated Content | Sharing content created by the community (e.g., success stories, investment tips) engages the audience and adds authenticity. |
| Partnership Announcements | Collaborating with other blockchain projects or influencers can introduce the cryptocurrency to a broader audience. |
| Event Announcements | Promoting upcoming webinars, AMAs (Ask Me Anything), or conferences can attract new investors interested in learning more. |
| Seasonal and Market-Specific Posts | Highlighting market-specific trends or seasonal investment opportunities can attract investors looking for timely insights. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to invest. |
| Educational Content | Sharing educational articles or videos about blockchain technology and cryptocurrency can intrigue potential investors and build credibility. |
| Daily Market Updates | Regularly updating followers with market news and price changes keeps the cryptocurrency top-of-mind and encourages active engagement. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the project. |
| Investment Tips | Sharing tips and strategies for investing in cryptocurrency can engage followers who are new to the market. |
| Sustainability Initiatives | Highlighting eco-friendly practices or energy-efficient technologies appeals to environmentally conscious investors. |
| Community Spotlights | Featuring active community members creates a sense of belonging and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into investors. |
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We have studied the strategies of the best cryptocurrencies in the world. Replicate them now!
How can cryptocurrency founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and informative content about your cryptocurrency are essential.
People invest with their eyes first. Make sure the graphics are clear, the information is accurate, and the presentation is engaging.
Also, post regularly to keep your audience informed. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your cryptocurrency. Behind-the-scenes updates, team stories, and community shoutouts can create a personal connection with your audience.
If you want to keep your potential investors excited, highlight any special features, upcoming events, or new partnerships. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new investors.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your cryptocurrency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your cryptocurrency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for cryptocurrency projects.
How to Do It Fast and Efficient
First, spend a few hours once a week creating graphics, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. An infographic on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage your community to share their own experiences and tag your cryptocurrency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for cryptocurrencies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for cryptocurrency projects, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your cryptocurrency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Infographics | Use free tools like Canva to create visually appealing infographics explaining your cryptocurrency's features. Utilize natural light for any photos included. |
| User Testimonials | Encourage satisfied users to leave a quick video testimonial on their phone. Offer a small amount of your cryptocurrency as a thank-you. |
| User-Generated Content | Motivate users to share their experiences by offering a monthly raffle for those who tag your cryptocurrency on Twitter. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use your cryptocurrency using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Daily Update Posts | Design simple, eye-catching graphics for daily updates using free tools like Canva. Include a brief description and relevant visuals. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new functionalities. |
| Partnership Promotions | Collaborate with other blockchain projects by offering a small discount or token swap. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in blockchain events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their success stories. Take a quick photo and share a short story about their experience with your cryptocurrency. |
| Educational Content | Create attractive infographics or short videos explaining complex blockchain concepts using free tools like Canva. |
| Sustainability Tips | Share eco-friendly practices such as energy-efficient mining or using renewable energy sources. Create simple infographics with free tools like Canva. |
| Development Updates | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a small amount of your cryptocurrency. Use prizes that are cost-effective like a small token amount. |
| Seasonal Promotions | Highlight seasonal events or milestones using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best cryptocurrencies in the world!
There are cryptocurrencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for cryptocurrencies
Investing in high-quality social media content for your cryptocurrency could be a game-changer because many other projects might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated community.
| Content Type | Why It Could Attract a LOT of Investors |
|---|---|
| Live AMA Sessions | Hosting live Ask Me Anything (AMA) sessions where your team answers questions from the community can build trust and transparency, attracting a global audience of potential investors. |
| Interactive Blockchain Explorers | Offering interactive blockchain explorers that provide a detailed look at transactions and smart contracts can give users a unique behind-the-scenes experience and build confidence in your project. |
| Limited Edition NFTs | Creating buzz with limited edition or seasonal NFTs available for a short time can generate excitement and urgency, attracting new and repeat investors. |
| Exclusive Developer Access | Offering an exclusive experience where investors can interact with your developers and see the coding process can create a memorable experience and word-of-mouth. |
| AR Token Visualization | Implementing augmented reality (AR) technology to visualize token transactions can enhance the user experience and attract tech-savvy investors. |
| Themed Investment Webinars | Hosting themed investment webinars, such as a deep dive into DeFi or a blockchain gaming night, can provide a unique and immersive experience, attracting groups and special interest investors. |
| Trading Challenge Contests | Organizing trading challenge contests (e.g., highest ROI in a month) can create viral moments, attracting competitive traders and spectators. |
| Collaborative Token Swaps | Partnering with other blockchain projects to host token swap events can introduce your cryptocurrency to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your cryptocurrency, the team behind it, or the journey of your developers can create an emotional connection with investors. |
| Interactive Governance Polls | Allowing the community to vote on governance decisions via social media polls can make them feel involved and eager to support the project they helped shape. |
| Eco-Friendly Blockchain Initiatives | Launching and promoting eco-friendly blockchain initiatives, such as energy-efficient consensus mechanisms or carbon offset programs, can attract environmentally conscious investors and media attention. |
| Mobile Wallet Pop-Ups | Operating a mobile wallet service in different locations or at local events can expand your reach and attract new users who may invest in your cryptocurrency later. |
| Educational Subscription Service | Offering a subscription service where users receive monthly educational content and resources about blockchain and your cryptocurrency can create a loyal investor base. |
| Immersive Blockchain Workshops | Hosting workshops where users can learn advanced blockchain techniques from your developers can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Crypto Events | Organizing flash mob crypto events in unexpected locations can create viral content and attract adventurous investors looking for unique experiences. |
Content that never works well for cryptocurrencies on social media
Don't waste your time and resources on these strategies. We've seen many cryptocurrency projects make these mistakes, and they won't help you stand out in the crowded market or attract new investors to your cryptocurrency.
| Content Type | Why It Never Works for Cryptocurrencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the project appear unoriginal or untrustworthy. | Use real images of your team, events, and development process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential investors. | Mix in engaging content like behind-the-scenes stories, user testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your cryptocurrency confuses followers and dilutes your brand. | Keep your content focused on your project, blockchain technology, market trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your project's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your project positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on blockchain technology, community, and your project's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your community and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your project can bore followers and reduce engagement. | Share user-generated content, collaborate with other blockchain projects, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential investors. | Address negative feedback calmly and constructively, showing that you are willing to improve and value community input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your project seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your cryptocurrency. |
Make your cryptocurrency project more profitable
We have studied the strategies of the best cryptocurrencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your cryptocurrency project
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your cryptocurrency project could make more money!
Most cryptocurrency founders don't know how to grow their business. Let us teach you the right strategies.
