Cryptocurrency Marketing Budget Estimator

If you're a cryptocurrency founder or part of a blockchain startup, effective marketing is key. However, setting the right budget can be challenging—you may worry about over-spending or under-investing. To help you make informed decisions, we’ve created this free tool. By answering a few straightforward questions, you'll receive a tailored estimate of your ideal monthly marketing budget. Enjoy using it!

Good news for you, we have a lot of marketing resources for cryptocurrency founders

1. What is your project's market environment?

Niche (emerging market with low competition) Mainstream (high competition, established players)

More competitive markets require more aggressive marketing strategies.

2. Do you have a dedicated project website?

No Yes

A dedicated website boosts credibility and typically requires ongoing SEO and digital ad efforts.

3. What type of content do you plan to prioritize?

Explainer videos AMA sessions Developer diaries Technical deep-dives Infographics/market updates

High-production content like explainer videos or AMAs generally require a higher marketing budget.

4. On how many social networks do you want to post?

2

Popular platforms for crypto include Twitter, Telegram, Discord, and LinkedIn. More channels can mean more work.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can help maintain active community engagement and rapid updates, though it increases costs.

6. What is your project's positioning?

Innovative / cutting-edge Established / balanced Cost-effective Community-driven

Premium projects may need more polished branding, while cost-effective initiatives might allocate less.

7. How intensively do you plan to invest in paid advertising?

5

A higher level indicates increased spending on platforms like Google Ads, Twitter Ads, or LinkedIn Ads.

8. Do you plan to target institutional investors, venture capital firms, or large financial institutions (B2B)?

No Yes

B2B marketing in the crypto space might require extra outreach, attending blockchain summits, or targeted LinkedIn campaigns.

9. How frequently do you run token sales or promotional events?

Occasionally Regularly

Frequent events can drive higher engagement but may also require additional marketing spend.

10. Do you plan to collaborate with crypto influencers or thought leaders?

No Yes

Collaborations with influencers can boost credibility but will require a dedicated portion of your budget.

11. What is your approximate monthly revenue? ($) Many projects allocate 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your other answers.

12. Have you checked our marketing pack for cryptocurrency projects?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in profitable strategies for the crypto space.

Calculate My Budget