![Copywriter: how to plan your social media content [template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_17955802-6a5d-4df0-bec3-7c5ef31740a1.png?v=1715864119&width=1100)
You're a copywriter. Let us ask you a question - are you attracting a lot of clients with what you’re posting on social media?
We are asking this question because we've seen many copywriters struggle with the challenge of planning effective social media content.
That's why we've developed a free social media planner template, tailored to copywriters. This tool will help you simplify the process, showing you how to captivate your audience with every post.
Also, if you want to boost your visibility with the right tactics and strategies, check out our Marketing Pack for Copywriters.
Read on to discover how to leverage this tool to enhance your online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a copywriter?
Contrary to popular belief, not all social media platforms are relevant for your copywriting business strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like TikTok, primarily used for short, viral videos, offer little value for copywriters aiming to showcase their writing skills and engage with clients on a professional level.
Actually, as a copywriter, you have to strategically select platforms focusing on those that enable professional networking, portfolio showcasing, and industry engagement, such as LinkedIn, Twitter, and Medium. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for copywriters who want to grow their business.
The best social media platforms for a copywriter
| Social Media Platform | Relevancy Level for a Copywriter | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for connecting with potential clients, showcasing your portfolio, and sharing industry insights. It’s a key platform for B2B communications and professional growth. | |
| High | With its real-time updates and industry conversations, Twitter allows copywriters to engage with peers, share quick tips, and participate in trending topics. It’s great for building a professional presence. | |
| Medium | Medium-High | Medium's long-form content format is perfect for showcasing your writing skills, sharing in-depth articles, and building a following among readers interested in your expertise. |
| Medium | While Instagram is primarily visual, it can be used to share snippets of your work, behind-the-scenes content, and personal branding. However, it may not be as effective for detailed writing showcases. | |
| Medium | Facebook can be useful for joining professional groups, sharing content, and engaging with a broader audience. Its reach is vast, but it may not be as targeted for professional copywriting services. | |
| Low | Pinterest is more suited for visual content and may not drive significant engagement for copywriting services. It can be used for sharing infographics and visual storytelling, but its impact is limited. | |
| TikTok | Low | TikTok's focus on short, viral videos makes it less relevant for showcasing writing skills and professional services. It’s not the best platform for engaging with potential clients in the copywriting industry. |
Some copywriters make 5x more profit than you!
We have studied the strategies of the best copywriters in the world. Replicate them now!
How to get started on social media for your copywriting service?
Setting up and managing a social media account for your copywriting business is something you can absolutely manage on your own, especially in the beginning.
It might seem daunting at first, but with a little planning and insight, it's quite manageable. We've broken down the process for each platform in our marketing strategy pack for copywriters.
Identify Your Ideal Client
First up, you need to pinpoint your target audience.
This step is essential because your social media tone, style, and content will revolve around what resonates with your audience.
Think about the services you offer. Are you into technical writing, creative copy for ads, or perhaps SEO-focused content? Who benefits most from these services? Small businesses, large corporations, or startups? Knowing who you are addressing will help you craft your messages effectively.
Optimize Your Social Media Profiles
When setting up your profiles, make sure your bio clearly communicates what you offer. Include your specialization, a brief mention of your experience, and perhaps a unique selling proposition like “Turning complex ideas into easy reads for over a decade.”
Don’t forget to add a link to your portfolio, your contact information, or a booking link if you offer consultations.
Is It Time-Consuming?
Yes, initially, setting up your account and getting familiar with social media nuances can take some time.
However, once you establish a routine, managing your social media can become as regular and straightforward as checking your emails.
Should You Hire a Professional?
Whether you should hire someone depends on how comfortable you are with social media and how much time you can dedicate to it. Starting on your own is a great way to learn what engages your audience.
If your workload increases or if managing social media becomes too burdensome, consider hiring a professional with experience in digital marketing for copywriters.
First Week on Social Media for a Copywriter
Let’s outline what you should focus on during your first week of launching your social media presence. For a more detailed 30-day plan, check out our marketing strategy pack for copywriters.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Select appropriate platforms | Choose platforms where your potential clients are likely to be, such as LinkedIn for B2B services. |
| 2 | Set up your profiles | Ensure high-quality profile pictures and cover photos that reflect your professional brand. Fill out all bio sections with clear, concise information. |
| 3 | Determine your target audience | Define who needs your services and tailor your content to meet their interests and needs. |
| 4 | Plan your content strategy | Create a content calendar that includes a variety of posts, from educational content about copywriting to case studies and client testimonials. |
| 5 | Begin posting | Introduce yourself, your services, and what sets you apart. Keep the tone professional yet engaging. |
| 6 | Engage with your followers | Reply to comments, direct messages, and engage with other users’ content to build a network. |
| 7 | Review and refine | Analyze which types of posts generate the most engagement and refine your strategy to focus more on what works. |
What are the best strategies to increase the followers of your copywriting service organically?
Here is a table of 12 highly effective and innovative content strategies a copywriter can employ on social media to organically boost their visibility and engagement, along with the types of content that typically resonate most with audiences.
This table is concise and summarized. For a comprehensive breakdown, complete with step-by-step actionable tips, and insights derived from studies of real-life success stories of prominent copywriters, please refer to our copywriter's strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Writing Workshops | Host live writing workshops where you share tips and tricks of the trade. Encourage participants to share their workshop creations online using a specific hashtag to increase your visibility and attract new followers. |
| Day-in-the-Life Posts | Share a day in your life as a copywriter, including your creative process, how you tackle writer's block, and your workspace setup. This personal glimpse can build a stronger connection with your audience. |
| Copy Challenges | Initiate weekly copywriting challenges where your followers can submit their own pieces based on prompts you provide. Offer feedback or small prizes for the best entries, fostering a community of engaged writers. |
| Industry Collaborations | Partner with other writers or influencers in the marketing and copywriting fields to co-create content. This exposes your profile to their followers, potentially growing your own follower base. |
| Teasers of Upcoming Projects | Share sneak peeks of your upcoming projects or campaigns. Get your audience involved by asking for feedback or creative suggestions, making them feel part of your creative process. |
| Themed Content Series | Create themed content series, such as 'Copywriting Mondays' where you share tips, tricks, and insights specific to copywriting. This can help establish a routine that keeps your audience coming back for more. |
| Exclusive Behind-the-Scenes | Offer an exclusive look at your most successful projects, discussing what made them work and sharing lessons learned. This can attract followers looking for in-depth industry knowledge. |
| Interactive Polls and Quizzes | Engage your audience with polls and quizzes related to copywriting, such as identifying the most compelling call-to-action or choosing between two headlines. This interactive content can boost your engagement rates. |
| Highlighting Client Testimonials | Share testimonials and reviews from clients to build credibility and show the impact of your work. This not only enhances your professional image but also encourages potential clients to reach out. |
| Book and Article Recommendations | Recommend books and articles that have influenced your writing style or improved your skills. This positions you as a thought leader and go-to resource in the field of copywriting. |
| Eco-friendly Writing Practices | If sustainability is part of your brand, share how you incorporate eco-friendly practices into your writing routine, such as using digital tools to reduce paper use. This can attract like-minded followers. |
| Flash Sales on Services | Offer time-limited discounts on your copywriting services exclusively to your social media followers. This creates urgency and can convert followers into paying clients. |
Copy the tactics of the best copywriters in the world!
There are copywriters that make way more money than you do. We have studied their tactics. Get them now!
What are some common social media mistakes to avoid as a copywriter?
As a copywriter, navigating the digital landscape can be tricky, especially when it comes to maintaining an effective online presence. Here's a detailed table that highlights common mistakes copywriters might make on social media, the consequences of these errors, and practical advice on what to avoid and what to do instead to enhance your digital strategy.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Audience Feedback | Could damage reputation and client relations. | Do not dismiss comments, critiques, or suggestions. | Engage actively with feedback, showing appreciation and openness to improvement. |
| 2 | Inconsistent Content Delivery | Reduces follower engagement and professional credibility. | Avoid erratic posting or overwhelming your audience with too much content at once. | Create a content schedule to ensure consistent and timely updates. |
| 3 | Overly Sales-Driven Content | May lead to loss of follower interest due to lack of engagement. | Don't focus solely on selling your services. | Provide a mix of educational, engaging, and promotional content. |
| 4 | Low-Quality Visuals | Creates a poor impression of your professional brand. | Avoid using grainy or irrelevant images. | Utilize high-quality, relevant images that complement your written content. |
| 5 | Ignoring SEO Best Practices | Misses potential organic search traffic and visibility. | Don't neglect SEO fundamentals in your content creation. | Incorporate relevant keywords and optimize your content for search engines. |
| 6 | Not Networking with Peers | Limits opportunities for collaboration and growth. | Avoid isolating yourself from other professionals in your field. | Engage with other writers and industry professionals to expand your network and reach. |
| 7 | Not Showcasing Unique Skills | Difficult to stand out among competitors. | Do not rely solely on generic or broad content. | Highlight your specific skills, experiences, and unique approaches in your content. |
| 8 | Underutilizing User-Generated Content | Misses out on building community and credibility. | Don't ignore the potential of testimonials and client-generated content. | Encourage and share reviews, testimonials, and client success stories to build trust and authenticity. |
| 9 | Poor Crisis Management | Risks amplifying negative situations. | Avoid ignoring or mishandling public criticisms or errors. | Respond professionally and proactively to any crises or public concerns. |
| 10 | Lacking Personal Touch | Makes it hard to connect with your audience on a deeper level. | Don't keep your social media presence too impersonal or distant. | Show your personality and behind-the-scenes processes to create a more relatable and engaging profile. |
| 11 | Not Analyzing Performance | Fails to understand audience preferences and content impact. | Avoid neglecting the insights provided by analytics tools. | Regularly review analytics to tailor your content strategy based on what resonates best with your audience. |
| 12 | Ignoring New Platforms and Trends | Risks falling behind in a rapidly changing digital environment. | Don't be resistant to exploring emerging platforms and trends. | Stay updated and be willing to experiment with new tools and social media features to keep your content fresh and engaging. |
How to implement a successful system on social media for your copywriting service?
When it comes to social media management for copywriters, you're looking at a game that's as much about compelling narratives and engaging content as it is about your writing skills.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Instagram and Facebook, there are Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for copywriters specifically can include direct engagement on posts showcasing your writing samples, the number of inquiries or project leads received via social media, and user-generated content, like when clients share your work. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your copywriting business, there's no one-size-fits-all number, but for a freelance or small agency, starting with an average weekly budget of $50 to $300 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, industries, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For copywriters, a good rhythm might be three to four times a week on platforms like LinkedIn and Twitter, where professional engagement is key.
Stories and live features offer additional, less formal ways to connect regularly. On Instagram, where visuals and short-form content thrive, posting two to three times a week can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your copywriting service more profitable
We have studied the strategies of the best copywriters in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your copywriting service?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "customer engagement" and "retention metrics" seem like a foreign language.
Managing a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your services should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our business strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your business's visibility and customer engagement, without detracting from the essential operations of your business.
Your copywriting service could make more money!
Most copywriters don't know how to grow their business. Let us teach you the right strategies.
