![Copywriter: marketing strategy, tactics and ideas [excel template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_c8bb02cc-2494-4e0b-a117-253723ee128e.png?v=1715857668&width=1100)
You're a copywriter. Imagine this: your content is captivating audiences and driving engagement, all because you mastered your marketing strategy. Sounds great, doesn't it?
We've observed many copywriters facing challenges when it comes to developing an effective marketing strategy that delivers results.
That's why we've created a free marketing plan and strategy template, specifically designed for copywriters. This resource will help you navigate the process of crafting a robust marketing plan, ensuring you effectively reach your audience and meet your professional objectives.
Moreover, if you're eager to elevate your copywriting business with advanced and proven marketing methods, be sure to explore our collection of marketing strategies and tactics tailored for copywriters.
Continue reading to learn how to utilize this tool to boost your marketing efforts and attract more clients to your copywriting services.
Get the marketing planner tailored for copywriters
The best copywriters plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for a copywriter
As a copywriter, you need marketing tactics that are practical and tailored to your unique needs. We could list countless strategies, but let's focus on actionable steps that will directly impact your business and help you attract and retain clients.
Marketing strategies for a copywriter with a low budget
Great news, you can still attract new clients without breaking the bank on your copywriting business.
Here, we'll briefly outline fundamental marketing strategies tailored specifically for copywriters; for a detailed action plan and practical tips on implementing these strategies efficiently and cost-effectively, check out our strategy guide for copywriters aiming to expand their clientele.
| Strategy for Copywriters | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Content Marketing | $0 - $100/month | Focus on creating high-quality, engaging content regularly. Use your blog to share insights, writing tips, and case studies. Encourage readers to share your posts and subscribe to your newsletter. |
| Email Marketing | $0 - $50/month | Leverage free email marketing tools to distribute your content, promote services, and share exclusive tips with subscribers. Build your email list by offering a free ebook or a writing checklist in exchange for email addresses. |
| Networking Events | $50 - $200/month | Attend local or virtual networking events. Consider hosting a webinar or a free writing workshop to attract potential clients and establish authority in your field. |
| Partnerships with Other Freelancers | $0 - $100 | Collaborate with designers, marketers, and other freelancers to offer bundled services. This can open up new client channels and shared marketing efforts can reduce costs. |
| Guest Blogging | $0 - $50 | Write guest posts for popular blogs in your niche. This can help build your reputation and drive traffic back to your site without any financial investment, just your time and expertise. |
| Optimizing Your LinkedIn Profile | $0 | Use LinkedIn to showcase your portfolio and connect with potential clients. Regularly update your profile with articles, project wins, and client testimonials to stay visible and credible. |
| Influencer Collaborations | $100 - $500 | Partner with influencers who might need copywriting services or can refer you to others. Offer your services in exchange for exposure to their audience. |
| SEO for Your Professional Website | $0 - $200/month | Optimize your website for search engines by using relevant keywords such as “freelance copywriter” or “best copywriting services”. Regularly update your blog to improve your site’s SEO performance. |
| Online Contests and Giveaways | $50 - $200 | Host contests on your social media platforms where participants can win a free consultation or content audit. Use small, service-based incentives to engage potential clients and increase your visibility. |
| Local Business Listings | $0 - $100 | Register on local business directories and freelance marketplaces. Ensure your profile is detailed with up-to-date contact information and services offered. |
| Client Testimonials and Referral Programs | $0 - $100 | Encourage satisfied clients to provide testimonials which you can use in your marketing materials. Offer incentives for referrals to generate new business. |
| DIY Professional-Quality Photos | $0 - $50 | Use a good smartphone camera to take high-quality photos of your workspace or your work process. Share these images on your website and social media to enhance your professional image. |
Copy the tactics of the best copywriters in the world!
There are copywriters that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your copywriting service if you have limited time
Great news for copywriters pressed for time: you don’t need to sacrifice marketing success due to a tight schedule.
For a detailed action plan and tips to implement these strategies quickly and effectively, check out our tailored strategy pack for busy copywriters eager to expand.
| Tactic | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Weekly Content Themes | 2 hours | Designate themes for each day (e.g., #WritingWednesday, #FreelanceFriday) to streamline content creation and engage specific audience segments. Plan posts in advance using scheduling tools. |
| Engaging LinkedIn Posts | 1 hour | Use LinkedIn's built-in features (polls, articles, updates) to quickly create interactive posts that encourage user engagement. Share writing tips, client success stories, and industry insights. |
| Google My Business Updates | 30 minutes | Post weekly updates or client testimonials directly on your Google My Business profile to improve visibility and attract potential clients. Use high-quality images to grab attention. |
| Partnering with Industry Influencers | 2 hours | Identify and reach out to industry influencers for a single post or story mention; offer them a free service or collaboration in exchange for coverage. Track engagement to measure effectiveness. |
| Email Marketing with Writing Tips | 1 hour | Use email templates and segment your audience to send personalized writing tips and offers, reducing the time needed to create effective campaigns. Highlight your latest projects and exclusive deals. |
| Collaboration with Other Freelancers | 2 hours | Plan a monthly meeting to set up cross-promotional events or offers, sharing the marketing workload and expanding your client base. Create joint promotions to benefit both parties. |
| Client Feedback Incentives | 1 hour | Implement a system where clients get a small discount or free service for posting a review online with a designated hashtag. Encourage reviews on popular platforms like LinkedIn and Google. |
| Local SEO Optimization | 2 hours | Optimize your website and content for local search keywords and ensure your NAP (Name, Address, Phone) listings are consistent across the web. Use local business directories and review sites. |
| Flash Sales Announced on Social Media | 1 hour | Plan and announce limited-time offers on social media to create urgency and drive immediate traffic to your services. Use catchy graphics and clear calls-to-action. |
| Participating in Industry Events | 3 hours | Identify industry events where you can participate or sponsor in some way, leveraging the event's marketing to put your services in front of potential new clients. Offer samples or discounts to attendees. |
Marketing strategies for your copywriting service focused on social media
For copywriters aiming to enhance their digital footprint: you can significantly boost your online visibility and client interaction with effective digital marketing strategies.
| Platform | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| Content Sharing | Regularly post articles and updates about your copywriting projects or industry insights. | Engage with comments, share posts from industry leaders, and use relevant hashtags to increase reach. | |
| Networking | Connect with other professionals and brands by commenting on their posts and sharing valuable content. | Participate in Twitter chats related to copywriting or marketing to establish your expertise and expand your network. | |
| Portfolio Highlights | Use your Instagram feed to showcase your best work and the variety of styles you can create. | Create themed stories or highlights for different types of content, such as ad copy, blogs, or social media posts. | |
| Live Q&A Sessions | Host live sessions to answer questions about copywriting techniques, client handling, or content strategy. | Promote these sessions in advance and follow up by posting session highlights or a Q&A recap on your page. | |
| Blog | Guest Blogging | Write guest posts for popular marketing or copywriting blogs to share your knowledge and link back to your site. | Choose blogs with a high readership in your target market, and engage with readers who comment on your posts. |
| YouTube | Tutorial Videos | Create video content that explains complex copywriting concepts or showcases your process of creating compelling copy. | Encourage viewers to subscribe and share the videos. Use clear calls-to-action to promote your services or other content. |
| Article Publishing | Publish detailed articles on LinkedIn to share your professional insights and experiences. | Use LinkedIn analytics to understand what content performs best and refine your strategy based on data. | |
| Interactive Stories | Use Instagram Stories to ask followers questions about their content needs or preferences, or to vote on content topics. | Highlight responses and create content based on follower feedback to increase engagement and relevance. |
Make your copywriting service more profitable
We have studied the strategies of the best copywriters in the world. All their tactics are explained in our pack!
Marketing strategies for a copywriter that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for copywriters looking to attract more clients and elevate their brand.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Production for Portfolio and Social Media | $2,000 - $5,000 | Enhance videos with storytelling that showcases your unique writing style, client testimonials, and the creative process. Distribute across multiple platforms and consider paid promotion to extend reach. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Partner with influencers in the marketing and business sectors who align with your brand values and have an engaged audience. Plan a series of posts for a broader campaign rather than one-off posts to maintain audience interest. |
| High-End Photography for Portfolio and Advertising | $1,000 - $3,000 | Use these photos across all your marketing materials and social media. Refresh the photos seasonally to reflect new projects and keep the content engaging. |
| Paid Social Media Advertising | $2,000 - $10,000 | Segment your target audience for more personalized ads, use A/B testing for ad creatives, and retarget visitors who have interacted with your website or social media. |
| Partnership with Freelance Platforms for Featured Listings | $1,000 - $5,000 | Negotiate better placement or featured spots during peak hiring times. Use data from these platforms to understand client preferences and tailor your offerings. |
| Hosting High-Profile Webinars or Workshops | $10,000 - $50,000 | Collaborate with renowned industry experts or successful entrepreneurs to create buzz. Ensure media coverage and engage with attendees through social media to amplify the event's reach. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Incorporate a blog with high-quality content about copywriting tips, industry trends, and client success stories to improve SEO. Ensure the site is mobile-friendly and includes a portfolio section and contact form. |
Innovative and creative marketing strategies for your copywriting service
For copywriters eager to stand out in a competitive market, adopting innovative, creative, and unique marketing strategies can be a game-changer.
| Tactic | Description |
|---|---|
| Interactive Portfolio | Create an interactive online portfolio that showcases your work in a dynamic way. Use multimedia elements like videos, animations, and interactive case studies to demonstrate your skills and engage potential clients. |
| Virtual Writing Workshops | Offer virtual writing workshops where participants can learn various writing techniques and styles. This can include live sessions, downloadable resources, and personalized feedback, creating a new revenue stream and building your reputation as an expert. |
| Collaborative Content Creation | Partner with other creatives such as graphic designers, marketers, or videographers to create comprehensive content packages. Promote these collaborations on social media to reach a broader audience and showcase your versatility. |
| Pop-Up Writing Booths | Set up pop-up writing booths in unique locations like cafes, bookstores, or co-working spaces. Offer on-the-spot writing services such as personalized poems, short stories, or business copy, creating buzz and attracting new clients. |
| Writing Experiments | Engage in writing experiments that push the boundaries of traditional copywriting. This could include interactive fiction, choose-your-own-adventure stories, or multimedia narratives that blend text with other forms of media. |
| Content Roadshow | Launch a content roadshow where you travel to different cities or events, offering workshops, consultations, and live writing sessions. Use social media to announce your locations and create a reward system for followers who attend multiple events. |
| Interactive Social Media Campaigns | Create social media campaigns that encourage user participation, such as writing challenges, storytelling contests, or collaborative projects. Offer incentives like free consultations or discounted services for the best entries. |
| QR Code Stories | Use QR codes to link to exclusive content such as behind-the-scenes looks at your writing process, client testimonials, or special offers. Place these codes on business cards, promotional materials, or even within your written work. |
| Themed Writing Sessions | Host themed writing sessions where participants can immerse themselves in different genres, historical periods, or writing styles. This can include themed prompts, decorations, and even costumes, making the experience memorable and engaging. |
| Copywriting Scavenger Hunts | Organize a scavenger hunt that involves finding clues related to famous literary works, writing techniques, or your own portfolio. Participants can win prizes such as free services, exclusive content, or promotional discounts, engaging them in a fun and interactive way. |
Your copywriting service could make more money!
Most copywriters don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your copywriting service?
Looking to boost your income? Crafting a compelling marketing strategy for your copywriting business is essential, and it's much more than just a collection of buzzwords or abstract ideas.
At its core, a marketing strategy is your blueprint for attracting potential clients and converting them into loyal customers. The aim is to increase your visibility, set yourself apart from other copywriters, and make clients eager to hire you for their projects.
When we spoke with many freelance copywriters, they often wondered if having a marketing strategy was really necessary.
Yes - it's necessary.
In a market where clients have countless options for hiring copywriters, standing out is crucial. Without a marketing strategy, your services might remain the best-kept secret in the industry, which isn't ideal for business. Marketing helps to put your copywriting services on the map, attract new clients, and keep existing ones coming back.
You don’t need to spend countless hours or hire a marketing expert
Now, you might be thinking that you've never studied marketing before. That’s perfectly fine.
You don’t need to dive into complex marketing theories. Also, you don’t need to hire a “marketing specialist.” While professional help can be beneficial, it's not strictly necessary, especially when you're just starting out or working with a limited budget.
Many aspects of marketing, particularly in the digital age, can be managed effectively with some research, creativity, and dedication.
Platforms like social media are powerful tools for engaging directly with your audience, showcasing your work, sharing client testimonials, and running promotions.
However, one of the most common challenges you might face when diving into marketing or social media as a copywriter is feeling overwhelmed by the sheer number of platforms and tools available, each with its own best practices and algorithms.
It can be daunting to know where to start, what content to create, and how to effectively engage with your audience while managing your copywriting projects.
We understand these hurdles well. That’s why we’ve created a strategy pack for copywriters. It's packed with all the essentials you need to know, simplified for easy understanding and immediate action. Go through it, and you can start attracting new clients every week.
You don’t need a big budget
Now, you might be curious about how much copywriters typically spend on marketing. Actually, it varies widely depending on the size, location, and ambition of the business.
From what we have seen in the copywriters we have studied, we suggest allocating around 3-6% of your total revenue towards marketing.
For smaller, independent copywriters, the budget might be on the lower end, possibly a few hundred dollars a month, focusing on cost-effective strategies like social media, word-of-mouth, and networking events. On the other hand, larger or more established copywriters might invest thousands in more extensive campaigns, professional branding, and targeted online ads.
There are also some marketing tactics for copywriters with a low budget. Try to make your services popular online, get your clients to leave good reviews, use industry news to your advantage, and be a part of your community through events or collaborations.
Being creative and authentic matters more than spending a lot of money. Share your writing process, talk about your journey, or showcase client success stories. These things don't cost much and are often very effective. Need some inspiration? We have prepared a list of content ideas for social media, tailored to copywriters, it’s all yours!
Copy the tactics of the best copywriters in the world!
There are copywriters that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your copywriting service?
As a copywriter, understanding where to direct your marketing efforts is essential for attracting the right clients and growing your business.
Don’t try to appeal to everyone, it’s too costly
First off, let’s make it clear that every copywriter has a unique voice, style, and niche, which appeals to specific client segments. This specificity is why targeting the right clients for your copywriting services matters immensely.
When we surveyed the copywriting industry and created our marketing strategy pack, we found many copywriters trying things that didn't work and spending a lot of money because their targeting was off.
Imagine casting a wide net hoping to catch any client that comes your way. Now, compare that to fishing with bait designed to attract the exact type of client you're looking for. In marketing, the latter approach ensures that your efforts and resources are spent on attracting individuals who are more likely to become long-term clients, rather than a fleeting audience with no real interest in your unique writing style.
For instance, a copywriter specializing in technical writing using social media ads to target a broad, general audience might not reach their ideal clientele, who are looking for specialized, industry-specific content.
Similarly, a creative copywriter promoting through high-cost magazine ads in business publications may see little return, as their ideal clients likely seek innovative and engaging content, not corporate jargon.
These misalignments between the marketing strategy and the target client base lead to ineffective marketing and financial losses.
Don’t follow generic advice: you are a copywriter, it’s not a regular business
Also, general marketing tactics, while foundational, often fall short when applied to the copywriting industry without customization. The reason is simple: context matters. A strategy that works wonders for a graphic designer, a web developer, or a consultant might not resonate with your copywriting target audience.
Each of these businesses caters to different needs, operates on varying schedules, and, most importantly, engages clients in distinct ways.
For example, while a web developer might focus on showcasing technical skills and project portfolios, a copywriter's allure often revolves around the quality of writing, creativity, and the ability to convey messages effectively. Similarly, a graphic designer might rely heavily on visual portfolios, which is a different game altogether.
That is why we decided to build a marketing strategy pack for copywriters and copywriters only.
Use common sense when deciding
So, what works for copywriters? It's all about creating and sharing content that aligns with your copywriting identity.
Social media is a powerful tool in this regard, allowing you to showcase your writing samples, client testimonials, and the overall value you bring through engaging posts and stories.
Engaging with your audience online by responding to comments, sharing behind-the-scenes content, and highlighting successful projects can add a personal touch that many clients appreciate.
Remember, it's not just about posting regularly, but posting content that mirrors the expectations and interests of your target demographic.
Collaborations with local businesses, industry influencers, and even other freelancers can also yield impressive results. Such partnerships allow you to tap into existing communities and audiences that trust and value the opinions of the influencers they follow.
Finally, make sure your clients can find you easily on the web. You have to make friends with search engines. We will help you - here is an SEO (Search Engine Optimization) checklist tailored to copywriters. It's all yours!
Where to get the best marketing strategies for your copywriting service?
We understand that diving into marketing for your copywriting business can feel like venturing into uncharted territory, especially when you're already balancing multiple projects and deadlines.
Maybe the whole concept of marketing seems overwhelming, with its myriad of terms and strategies. Or perhaps you're concerned about the time and money it might consume, given how tight your schedule and budget already are.
And it's perfectly normal if you've thought, "My writing speaks for itself, shouldn't that be enough?" It's a common sentiment, especially when you're focused on delivering quality content and might have had past marketing efforts that didn't yield the desired results.
Here's the thing: we've created something special just for you - a strategy pack tailored specifically for copywriters.
This pack is designed to make marketing straightforward and manageable. We've demystified the jargon and broken down the marketing process into clear, actionable steps. Concerned about time and cost? We've included strategies that are both budget-friendly and time-efficient, fitting seamlessly into the busy life of a copywriter.
Additionally, we've provided tips on navigating the digital landscape at your own pace, ensuring you won't feel overwhelmed. Our aim is to help you view marketing not as a daunting task but as an integral, manageable part of your business that can be both enjoyable and highly rewarding.
Some copywriters make 5x more profit than you!
We have studied the strategies of the best copywriters in the world. Replicate them now!
