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Facebook and Instagram are not just for likes and fun—they're powerful tools that the best copywriters in the world use strategically to attract clients.
We know you're busy crafting compelling content and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for copywriters.
Get the content idea list made for copywriters
A lot of copywriters manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a copywriter
We have analyzed numerous successful copywriting campaigns to create our strategy pack for copywriters - here is what consistently delivers results.
| Content Type | Why It Works to Attract Clients for Your Copywriting Business |
|---|---|
| Case Studies | Detailed case studies showcase your expertise and the tangible results you've achieved for clients, building credibility and trust. |
| Client Testimonials | Positive feedback from satisfied clients serves as social proof, encouraging potential clients to hire you. |
| Portfolio Samples | High-quality samples of your work demonstrate your skills and versatility, making it easier for clients to envision your impact on their projects. |
| Behind-the-Scenes Content | Sharing your writing process and workspace builds a personal connection and shows your dedication to the craft. |
| Industry Insights | Providing valuable insights and trends in the copywriting industry positions you as a thought leader and attracts clients seeking expert advice. |
| Writing Tips and Tutorials | Offering practical tips and tutorials helps establish your authority and provides value to your audience, encouraging them to seek your services. |
| Client Spotlights | Highlighting successful collaborations with clients not only showcases your work but also builds a sense of community and trust. |
| Special Offers and Discounts | Promoting limited-time offers or discounts can attract new clients looking for a good deal on quality copywriting services. |
| Collaborations with Influencers | Partnering with industry influencers can expand your reach and introduce your services to a broader audience. |
| Webinars and Live Q&A Sessions | Hosting webinars or live Q&A sessions allows you to engage directly with potential clients, answering their questions and showcasing your expertise. |
| Content Series | Creating a series of related content pieces keeps your audience engaged and coming back for more, building a loyal following. |
| Success Metrics | Sharing specific metrics and results from your projects provides concrete evidence of your effectiveness and value. |
| Interactive Content | Polls, quizzes, and interactive posts engage your audience and make your content more memorable, encouraging potential clients to reach out. |
| Content Repurposing | Repurposing your best content into different formats (e.g., blog posts, videos, infographics) maximizes its reach and impact. |
| Client Onboarding Stories | Sharing stories about your client onboarding process can demystify working with you and make potential clients feel more comfortable. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some copywriters make 5x more profit than you!
We have studied the strategies of the best copywriters in the world. Replicate them now!
How can copywriters make great content on social media?
What to Prioritize
You probably know it already, but high-quality samples of your work are essential.
Clients judge your skills with their eyes first. Make sure your portfolio is well-lit, your copy is sharp, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your copywriting business. Behind-the-scenes photos, project stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, new services, or successful projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your copywriting “brand” and what your audience likes.
If you have a low budget to conduct marketing for your copywriting business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for copywriters.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, drafting posts, and planning your strategy. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage clients to share their own testimonials and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for copywriters on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for copywriters, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in your copywriting strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Portfolio Samples | Use free design tools like Canva to create visually appealing mock-ups of your work. Showcase these on your website and social media. |
| Client Testimonials | Request satisfied clients to provide a quick video or written testimonial. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories featuring your copy. Offer a monthly raffle for those who tag your business on LinkedIn. |
| DIY Writing Tips Videos | Film short, simple writing tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your writing process or introduce your team during slow hours. |
| Daily Writing Prompts | Design simple, eye-catching graphics for daily writing prompts using free tools like Canva. Include a brief description to inspire your audience. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite writing topics or suggestions for new content. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for your services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience working with you. |
| Workspace Photos | Create attractive workspace settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using digital tools to reduce paper waste. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your writing prep work, such as brainstorming or editing. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free eBook. |
| Seasonal Content Posts | Highlight seasonal topics and trends using natural light and your smartphone camera. Share the story behind the content to add interest. |
Copy the tactics of the best copywriters in the world!
There are copywriters that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for copywriters
Investing in high-quality content for your copywriting business can set you apart from the competition, capturing the attention of potential clients and establishing a loyal customer base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Studies | Creating detailed case studies showcasing your successful projects can demonstrate your expertise and attract clients looking for proven results. |
| Interactive Portfolio | Offering an interactive portfolio with clickable examples of your work can provide a dynamic and engaging way for potential clients to explore your skills. |
| Limited-Time Service Packages | Introducing limited-time service packages with special rates can create urgency and attract new clients eager to take advantage of the offer. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build trust and credibility, encouraging new clients to choose your services. |
| AR Portfolio Integration | Implementing augmented reality (AR) in your portfolio to showcase your work in a 3D environment can impress tech-savvy clients and set you apart. |
| Themed Content Campaigns | Running themed content campaigns, such as holiday specials or industry-specific series, can attract attention and demonstrate your versatility. |
| Writing Contests | Organizing writing contests with attractive prizes can create buzz and showcase your ability to engage and inspire a community. |
| Collaborative Projects | Partnering with other professionals, such as graphic designers or marketers, for collaborative projects can introduce your services to new audiences. |
| Story-Driven Blog Posts | Sharing in-depth stories about your journey, challenges, and successes can create an emotional connection with potential clients. |
| Client-Driven Content | Allowing clients to suggest topics or themes for your blog or social media posts can make them feel involved and valued, fostering loyalty. |
| Eco-Friendly Initiatives | Promoting eco-friendly practices, such as using sustainable materials or supporting green causes, can attract environmentally conscious clients. |
| Pop-Up Writing Workshops | Hosting pop-up writing workshops in various locations can expand your reach and attract new clients interested in improving their skills. |
| Subscription-Based Content | Offering a subscription service where clients receive monthly content tips, templates, or exclusive articles can create a steady revenue stream and loyal following. |
| Advanced Writing Seminars | Hosting seminars on advanced writing techniques can attract serious writers and professionals looking to enhance their skills. |
| Flash Mob Writing Events | Organizing flash mob writing events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for copywriters on social media
Don't waste your time and resources on these strategies. We've seen many copywriters make these mistakes, and they won't help you stand out from the crowd or attract new clients for your business.
| Content Type | Why It Never Works for Copywriters | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your portfolio appear unoriginal or untrustworthy. | Use real examples of your work, client testimonials, and behind-the-scenes shots to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing your services can feel spammy and turn off potential clients. | Mix in engaging content like writing tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with copywriting confuses followers and dilutes your brand. | Keep your content focused on writing, marketing, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your professionalism and skills. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on writing, creativity, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your business. |
Make your copywriting service more profitable
We have studied the strategies of the best copywriters in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your copywriting service
We understand that as a copywriter, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than freelance professionals or small businesses like yours.
The day-to-day demands of running your copywriting business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for copywriters like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your copywriting business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for freelance copywriters on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your copywriting service could make more money!
Most copywriters don't know how to grow their business. Let us teach you the right strategies.
