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You're a business owner. Let us ask you a question - are you effectively engaging your audience with what you’re posting on social media?
We are asking this question because we've seen many business owners struggle with the challenge of planning effective social media content.
That's why we've developed a free social media planner, tailored specifically for businesses like yours. This tool will help you streamline the process, showing you how to captivate your audience with every post.
Also, if you want to boost your business's visibility with the right tactics and strategies, check out our Marketing Pack for Business Owners.
Read on to discover how to leverage this tool to enhance your business's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a communications agency?
Contrary to popular belief, not all social media platforms are relevant for your communications agency marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Pinterest, primarily used for visual discovery and DIY projects, offer little value for communications agencies aiming to attract corporate clients and engage with businesses on a professional level.
Actually, as a communications agency, you have to strategically select platforms focusing on those that enable professional networking, thought leadership, and B2B engagement, such as LinkedIn, Twitter, and Facebook. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for communications agencies who want to grow their business.
The best social media platforms for a communications agency
| Social Media Platform | Relevancy Level for a Communications Agency | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional networking focus is ideal for showcasing expertise, connecting with potential clients, and sharing industry insights. Its B2B orientation makes it a must-have for communications agencies. | |
| High | Twitter allows for real-time updates, industry news sharing, and engaging in thought leadership. Its fast-paced nature is perfect for staying relevant and participating in industry conversations. | |
| Medium-High | With its vast user base, Facebook enables agencies to reach a diverse audience, promote case studies, and use targeted ads. Its group and community features also help in building professional networks. | |
| Medium | While Instagram's visual-centric format can be used to showcase agency culture and creative projects, it may not be as effective for B2B engagement compared to other platforms. | |
| Low | LinkedIn’s professional focus and B2B orientation make it less relevant for restaurants aiming to engage with individual customers and showcase dining experiences. | |
| Low | Pinterest is more suited for visual content and long-term visibility in search results, which may not align with the immediate engagement needs of a communications agency. | |
| Snapchat | Low | Snapchat's ephemeral content appeals to younger audiences but may not offer the sustained engagement or professional reach that communications agencies require. |
Some communications agencies make 5x more profit than you!
We have studied the strategies of the best communications agencies in the world. Replicate them now!
How to get started on social media for your communications agency?
Setting up and managing a social media account for your communications agency is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for communications agencies.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your agency’s services, industry focus, location, and unique selling points. Who does it appeal to? Startups, established businesses, non-profits? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your agency’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of services you offer, your location (if applicable), operating hours, and something unique about your agency, like “Award-winning PR strategies” or “Experts in digital transformation.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for communications agencies might be a good investment.
7-day social media calendar for a communications agency
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your agency's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for communications agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your agency appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your agency, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your communications agency organically?
Here is a table of 12 very specific and creative content tactics a communications agency can use on social media to organically increase their followers, along with the types of content that clients engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful agencies, please refer to our agency strategy pack.
| Strategy | How to make it so you it brings you profit |
|---|---|
| Live Webinars | Host live webinars on trending topics in communications and marketing. Encourage attendees to ask questions and share their insights using a specific hashtag. This not only engages your current followers but also attracts new ones interested in industry knowledge. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your agency, including brainstorming sessions, client meetings, and project development. This humanizes your brand and builds a stronger connection with your audience. |
| Client Success Stories | Showcase client success stories and case studies. Offer incentives like free consultations or discounts for clients who share their experiences. This encourages user-generated content and increases visibility. |
| Industry Influencer Collaborations | Collaborate with industry influencers and thought leaders to create content or host events. Their followers become exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of Upcoming Projects | Tease upcoming projects with sneak peek photos or videos. Create a buzz by letting your followers vote on project names or elements, making them feel involved in the creative process. |
| Weekly Industry Insights | Share weekly insights on industry trends and best practices. This positions your agency as a thought leader and encourages followers to engage with your content regularly. |
| Exclusive Workshops | Promote exclusive workshops where followers can win a chance to attend and learn from your experts. Share these experiences on social media to attract high-engagement followers. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the outcome of a campaign or voting for their favorite marketing strategy. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Spotlight on Team Members | Highlight team members and their expertise through informative posts or stories. This educates your followers and showcases your agency's talent and commitment to quality. |
| Client Appreciation Posts | Share client testimonials or photos of clients enjoying the results of your work, with their permission. This not only shows appreciation for your clients but also encourages others to engage with your agency and share their own experiences. |
| Sustainability Initiatives | If your agency focuses on sustainability, share your initiatives, such as reducing waste, supporting local businesses, or promoting eco-friendly campaigns. This attracts followers who value sustainability and want to support like-minded businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive services available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique opportunities. |
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What are some common social media mistakes to avoid as a communications agency?
There are some mistakes communications agencies might make when using social media. Below is a comprehensive table that outlines specific pitfalls, their potential impacts, detailed descriptions, and recommendations for better strategies.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Negative impact on reputation and client satisfaction. | Do not overlook comments, complaints, or reviews from clients. | Actively respond to both positive and negative feedback promptly, showing that you value client input. |
| 2 | Inconsistent Posting | Loss of audience engagement and visibility. | Avoid posting sporadically or flooding posts in a short time. | Develop a content calendar to maintain a regular posting schedule. |
| 3 | Overly Promotional Content | Followers might disengage due to lack of value. | Don't make every post about selling your services. | Balance promotional content with valuable, informative, or entertaining posts. |
| 4 | Not Using High-Quality Visuals | Poor presentation can lead to a negative perception of your agency. | Avoid using low-resolution or irrelevant images and videos. | Use high-quality, appealing visuals to attract and retain more clients. |
| 5 | Ignoring SEO Practices | Missing out on potential clients searching for your services. | Don't neglect to include relevant keywords and hashtags. | Optimize your content with industry-specific keywords, hashtags, and tag your location to improve visibility. |
| 6 | Not Engaging With Industry Peers or Influencers | Missed opportunities for industry engagement and promotion. | Avoid isolating your social media presence from your industry community. | Collaborate with industry peers and influencers for cross-promotion and to build a stronger network. |
| 7 | Failing to Highlight What Makes Your Agency Unique | Difficulty in standing out in a competitive market. | Do not rely solely on generic content that could apply to any agency. | Share your agency's unique story, successful campaigns, or any awards to differentiate yourself from competitors. |
| 8 | Neglecting User-Generated Content | Missing out on authentic promotional content created by your clients. | Don't overlook the power of content created by your clients, such as testimonials and case studies. | Encourage and share user-generated content with proper credits to build community and trust. |
| 9 | Poor Handling of Crisis Situations | Potential viral negative publicity. | Avoid deleting negative comments or responding defensively. | Address the situation transparently and professionally, showing commitment to resolution and improvement. |
| 10 | Lack of Personality in Posts | Failure to connect with your audience on a personal level. | Don't make your social media presence too formal or robotic. | Inject personality into your posts, showing the human side of your agency, to foster a stronger connection with your audience. |
| 11 | Not Tracking Analytics | Missing insights into what content performs best. | Avoid the "post and forget" approach. | Use social media analytics tools to track engagement and adjust your strategy based on data-driven insights. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in an ever-evolving digital landscape. | Don't stick rigidly to old strategies or ignore new platforms and features. | Stay informed about new social media trends and features, and experiment with them to see what resonates with your audience. |
How to implement a successful system on social media for your communications agency?
When it comes to social media management for a communications agency, you're looking at a game that's as much about strategy and storytelling as it is about your services.
Setting up a process for this requires a bit of planning and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for communications agencies specifically can include direct engagement on posts related to your case studies, the number of inquiries or consultations booked via social media, and user-generated content, like when clients share testimonials about your services. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your communications agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $200 to $700 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, industries, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For communications agencies, a good rhythm might be three to four times a week on platforms like LinkedIn and Facebook, where professional content is key.
Stories and live features offer additional, less formal ways to connect regularly. On Twitter, where the conversation moves faster, one to two posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your communications agency more profitable
We have studied the strategies of the best communications agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your communications agency?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "brand engagement" and "conversion metrics" seem like a foreign language.
Running a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your services should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our business strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your business's visibility and client engagement, without detracting from the essential operations of your business.
Your communications agency could make more money!
Most communications agency owners don't know how to grow their business. Let us teach you the right strategies.
