Communications Agency Marketing Budget Estimator

If you own a communications agency, effective marketing is essential. However, determining the right budget can be challenging—you might worry about overspending or underinvesting. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. Enjoy using it!

Good news for you, we have a lot of marketing resources for communications agency owners

1. What is your communications agency’s market environment?

Emerging market or low-competition area Mature market or high-competition area

Mature markets typically require more aggressive strategies and higher budgets.

2. Do you have a professional website that actively generates leads?

No Yes

A well-designed website can be a powerful tool for attracting and converting leads.

3. What type of content do you plan to prioritize?

High-quality video case studies Client testimonials Behind-the-scenes campaign creation Thought leadership content Event highlights

More sophisticated content, like high-quality videos or expert articles, generally requires higher production costs.

4. On how many social platforms do you plan to engage?

2

Popular platforms include LinkedIn, Twitter, Facebook, Instagram, and YouTube. Managing more channels requires additional resources.

5. Are you planning to hire a dedicated digital marketing manager?

Yes No

A dedicated manager ensures a consistent and strategic online presence but will increase your overall costs.

6. What is your communications agency’s positioning?

Premium / Boutique (exclusive, bespoke campaigns) Mid-range (balanced creative and cost efficiency) Budget-friendly (efficient, high-volume services) Niche Specialist (focused on a specific industry)

Premium agencies often require more refined branding and creative assets, while budget-friendly agencies can operate with leaner visuals.

7. How intensively do you plan to invest in paid advertising?

5

Higher investment levels translate to increased spending on digital ads such as LinkedIn Ads, Google Ads, and more.

8. Do you primarily serve large corporate clients (B2B)?

No Yes

Serving large corporates may require specialized outreach and marketing strategies.

9. How frequently do you run promotional campaigns to attract new clients?

Occasionally Regularly

Agencies running frequent promotional campaigns often allocate a higher marketing budget.

10. Do you plan to collaborate with industry influencers or thought leaders?

No Yes

Collaborating with influential figures can enhance your brand visibility but requires an additional budget.

11. What is your approximate monthly revenue? ($) Many agencies allocate around 7% of their monthly revenue for marketing. We use this as a starting point and adjust based on your inputs.

12. Have you checked our marketing pack for communications agencies?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid costly mistakes, and invest in strategies that yield real results.

Calculate My Budget