![Communications Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_9078ce43-1ac9-4406-a61e-3d30aab49ee0.png?v=1715865432&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best communications agencies in the world use strategically to attract clients.
We know you're busy running your agency and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for communications agencies.
Get the content idea list made for communications agency owners
A lot of communications agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a communications agency
We have analyzed numerous communication strategies across various industries to develop our strategy pack for communications agencies - here is what consistently delivers results.
| Content Type | Why It Works to Attract New Clients to Your Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful campaigns demonstrate your agency's expertise and effectiveness, attracting potential clients. |
| Behind-the-Scenes Videos | Showing the creative process, team collaboration, and project development builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to work with your agency. |
| Special Offers | Announcing limited-time offers or discounts on services can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by clients (feedback, project outcomes) engages the community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with industry influencers or other businesses can introduce your agency to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or networking events can attract new clients interested in your expertise and services. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday-themed campaigns can attract clients looking for timely and relevant communication strategies. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Expert Tips | Sharing valuable tips and insights on communication strategies can position your agency as a thought leader in the industry. |
| Project Updates | Regularly updating followers with ongoing project highlights keeps your agency top-of-mind and showcases your continuous work. |
| Team Spotlights | Featuring stories about team members creates a personal connection and humanizes your brand, making it more relatable. |
| Communication Tips | Sharing tips and tricks for effective communication can engage followers who are looking to improve their own strategies. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some communications agencies make 5x more profit than you!
We have studied the strategies of the best communications agencies in the world. Replicate them now!
How can communications agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for a communications agency.
People connect with compelling stories and visuals first. Make sure your graphics are sharp, your videos are clear, and your messaging is on point.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or industry insights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for communications agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A graphic on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for communications agencies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for communications agencies, complete with practical tips to keep costs down and maximize social media impact.
You might want to incorporate some of these ideas in the marketing strategy of your communications agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Utilize natural light by taking photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Request satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share their experiences by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on communication strategies using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their communication preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as paperless workflows or using local suppliers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the team preparing for a project, such as brainstorming sessions or setting up equipment. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free strategy session. |
| Seasonal Campaign Posts | Highlight seasonal campaigns and strategies using natural light and your smartphone camera. Share the story behind the campaign to add interest. |
Copy the tactics of the best communications agencies in the world!
There are communications agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for communications agencies
Investing in high-quality content for your communications agency can set you apart from the competition, capturing the attention of potential clients and establishing a loyal customer base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinar Series | Hosting live or recorded webinars on industry trends, best practices, and case studies can position your agency as a thought leader and attract a global audience. |
| Interactive 360° Office Tours | Offering virtual 360° tours of your office, including meeting rooms and creative spaces, can provide a unique behind-the-scenes experience and entice potential clients to engage with your agency. |
| Exclusive Whitepapers | Creating buzz with exclusive whitepapers or research reports available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Case Study Videos | Producing videos that showcase successful client projects and the impact of your services can create a memorable impression and drive word-of-mouth referrals. |
| AR Portfolio Integration | Implementing augmented reality (AR) technology in your portfolio where clients can see 3D representations of your work can enhance the presentation experience and attract tech-savvy clients. |
| Themed Networking Events | Hosting themed networking events, such as industry-specific mixers or creative brainstorming sessions, can provide a unique and immersive experience, attracting potential clients and partners. |
| Creative Challenge Contests | Organizing creative challenge contests (e.g., best ad campaign concept) can create viral moments, attracting talented professionals and potential clients. |
| Collaborative Workshops | Partnering with other industry experts to host workshops can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your agency's projects, the clients you work with, or the personal journey of your team members can create an emotional connection with clients. |
| Interactive Campaign Development | Allowing clients to participate in campaign development via social media polls can make them feel involved and eager to see the final results they helped shape. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly campaigns or green office practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Creative Labs | Operating pop-up creative labs in different locations or at industry events can expand your reach and attract new clients who may engage with your agency later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights and trend reports can create a loyal client base. |
| Immersive Training Sessions | Hosting training sessions where clients can learn advanced communication techniques from your experts can attract industry professionals and create a sense of exclusivity. |
| Flash Mob Marketing Campaigns | Organizing flash mob marketing campaigns in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for communications agencies on social media
Don't waste your time and resources on these strategies. We've seen many communications agencies make these mistakes, and they won't help you stand out from the competition or attract new clients.
| Content Type | Why It Never Works for Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with communications or your agency confuses followers and dilutes your brand. | Keep your content focused on your services, industry trends, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on industry insights, client success, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your communications agency more profitable
We have studied the strategies of the best communications agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your communications agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your communications agency could make more money!
Most communications agency owners don't know how to grow their business. Let us teach you the right strategies.
