![Cleaning Service Company: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-1_941d1a44-00b6-40d8-9b67-5be7262a41e3.png?v=1715867244&width=1100)
SEO isn't just for tech giants and online stores—it's a powerful tool that the best cleaning service companies use strategically to attract clients.
We understand that you're busy managing your cleaning service business, and the thought of optimizing your website might feel like an added burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your business.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for cleaning service companies.
Get the SEO checklist made for cleaning service owners
The best cleaning services rank first on Google. Here is a free tool to to get you started.
What is SEO for cleaning services exactly?
Simply put, SEO is all about making your cleaning service company’s website more attractive to search engines like Google.
When someone searches for "best cleaning service in [Your Town]" or "affordable home cleaning," SEO helps your cleaning service show up in the results. The goal is to get your website higher up on the search results page so more people can find and book your services.
Why is SEO Important for Cleaning Services?
SEO is incredibly important for cleaning services, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your cleaning services online, especially when they're looking for cleaning solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best office cleaning near me" and finding your service right at the top!
- Attracting More Local Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for cleaning services, your company pops up. This means more local clients and more bookings.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your cleaning service:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer eco-friendly cleaning, make sure you use phrases like "best eco-friendly cleaning service" or "green cleaning solutions" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your cleaning services. Share your service offerings, special promotions, client testimonials, and tips for maintaining a clean home or office.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Professional and reliable cleaning services at [Your Company Name], the top-rated cleaning service in [Your Town]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from home improvement blogs, local news sites, or community business directories.
- Social Media:
Being active on social media with your cleaning service’s page can drive traffic to your site and improve your online presence. Share cleaning tips, client reviews, and before-and-after photos to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking for immediate cleaning solutions!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for cleaning services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online booking or payment system.
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Which keywords should you target for your cleaning service company?
Cleaning service providers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of cleaning services you offer. This increases the chances that people will find and hire your cleaning service.
For example, if you specialize in eco-friendly cleaning, targeting keywords like "best eco-friendly cleaning service" or "green cleaning near me" helps attract clients searching for those terms. This makes it easier for people interested in eco-friendly cleaning to find your service online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for cleaning service providers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best cleaning service in [Your City] | High | Optimize your website with high-quality images of your work, gather customer reviews, list on local directories, and use local SEO strategies. |
| Where to find [Type of Cleaning] service | Medium | Create blog posts or pages on your website highlighting your services, use keywords naturally in content, and engage with local bloggers. |
| Cleaning service with good reviews near me | Medium | Use before-and-after images of your work, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best [Type of Cleaning] service in [Your City] | Medium | Feature specific cleaning services prominently on your website (e.g., deep cleaning, office cleaning), use local SEO tactics, and promote specials on social media. |
| [Your Specialty] cleaning service in [Your City] | High | Highlight unique aspects of your cleaning services, create SEO-friendly content about your methods, and engage with the local community online. |
| Top-rated cleaning service near me | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable cleaning service in [Your City] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find [Type of Cleaning] near me | Medium | Use local SEO strategies, create content around popular services, and ensure your website is optimized for mobile users searching nearby. |
| Popular cleaning service in [Your City] | Medium | Use social media to share popular services, engage with local influencers, and gather customer testimonials to build credibility. |
| Best cleaning service for families in [Your City] | Low | Create family-friendly content, highlight amenities for families on your website, and offer family-themed cleaning packages to generate buzz. |
What really matters when you do SEO for a cleaning service company
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For cleaning service providers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your cleaning service appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to hire your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific cleaning services. |
| Optimize for local SEO | Ensures your cleaning service shows up in local searches (e.g., "cleaning services near me"), driving inquiries from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your work | Attractive photos showcase the quality of your cleaning services, which can significantly influence potential customers' decision to hire you. |
| Include a detailed list of services with keywords | Allows search engines to index your services, helping you appear in searches for specific cleaning tasks, and makes it easy for customers to see what you offer. |
| List your cleaning service on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special offers and discounts | Creates a sense of urgency and excitement, encouraging potential customers to try your cleaning services for unique deals. |
| Utilize social media to share updates and engage with customers | Builds a community around your cleaning service, keeps customers informed about new offerings, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online booking and quotes | Makes it convenient for customers to schedule services or get estimates, leading to increased bookings and sales. |
| Create blog posts about cleaning tips and services | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your cleaning service unique. |
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What is always useless when you do SEO for a cleaning service company
We have studied a lot of cleaning service companies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your cleaning service. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-cleaning related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestcleaningservice.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same services | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for service or booking pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for cleaning services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your cleaning service's SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service offerings regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual cleaning services and team. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your cleaning service's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your cleaning service company?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your cleaning service company, managing staff, keeping clients happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—running your cleaning service. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your cleaning services online, and ultimately, more clients booking your services.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your cleaning service’s website much more visible in strategy pack for cleaning service owners.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your cleaning service and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your cleaning service company more profitable
We have studied the strategies of the best cleaning services in the world. All their tactics are explained in our pack!
Useful tools cleaning service owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your cleaning service company's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your cleaning service appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your cleaning service, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your cleaning service's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your cleaning service website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your cleaning service's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your cleaning service improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your cleaning service's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your cleaning service's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your cleaning service's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your cleaning service, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your cleaning service's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best cleaning service owners
We understand why many business owners might shy away from SEO and marketing.
Running a cleaning service company is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your cleaning services rather than dive into something that seems complicated and uncertain. No need to deteriorate your cleaning service’s budget here.
That's why we've created a "marketing pack" specifically for cleaning service business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your cleaning service without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small cleaning service companies, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your cleaning service thrive without adding extra stress to your already busy life.
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