![Cleaning Service Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_c47f56bb-0f20-4b61-970c-14a01f8bbe9d.png?v=1715865430&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best cleaning service companies use strategically to attract clients.
We know you're busy running your cleaning business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your schedule.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for cleaning service providers.
Get the content idea list made for cleaning service owners
A lot of cleaning services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a cleaning service company
We have meticulously analyzed numerous cleaning service companies' social media accounts to develop our strategy pack for cleaning services - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Cleaning Service |
|---|---|
| Before-and-After Photos | Visually striking transformations showcase the effectiveness of your services, enticing potential clients to hire you. |
| Cleaning Tips and Hacks | Providing valuable tips and tricks builds trust and positions your company as an expert in the field. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients offer social proof and encourage others to use your services. |
| Special Offers and Discounts | Announcing limited-time offers and discounts can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your cleaning service to a broader, local audience. |
| Service Demonstrations | Showcasing your cleaning processes and techniques builds trust and demonstrates your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal cleaning tips or holiday specials can attract clients looking for specific services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book your services. |
| Cleaning Product Recommendations | Sharing recommendations for effective cleaning products can intrigue followers and position your company as knowledgeable and helpful. |
| Daily Cleaning Tips | Regularly updating followers with daily cleaning tips keeps your service top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Staff Stories | Featuring stories about your staff members creates a personal connection and humanizes your brand. |
| Sustainability Initiatives | Highlighting eco-friendly practices or green cleaning products appeals to environmentally conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some cleaning services make 5x more profit than you!
We have studied the strategies of the best cleaning services in the world. Replicate them now!
How can cleaning service owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your cleaning services are essential.
People judge with their eyes first. Make sure the lighting is good, the spaces look spotless, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your cleaning service. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your cleaning service “image” and what your audience likes.
If you have a low budget to conduct marketing for your cleaning service, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for cleaning service owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your cleaning service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for cleaning services on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for cleaning service companies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your cleaning service.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Before-and-After Photos | Use natural light to capture the transformation of spaces. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a discount on their next service as a thank-you. |
| User-Generated Content | Encourage clients to share their clean spaces by offering a monthly raffle for those who tag your cleaning service on Instagram. |
| DIY Cleaning Tips | Film short, simple cleaning tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your cleaning process or introduce the team during slow hours. |
| Special Offers Posts | Design simple, eye-catching graphics for special offers using free tools like Canva. Include a brief description and a compelling photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their cleaning preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite cleaning services. Take a quick photo and share a short story about their experience with your company. |
| Cleaning Product Tips | Share tips on using eco-friendly cleaning products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the cleaning prep work, such as organizing supplies or setting up equipment. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free cleaning service. Use prizes that are cost-effective like a free room cleaning. |
| Seasonal Cleaning Tips | Highlight seasonal cleaning tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best cleaning services in the world!
There are cleaning services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for cleaning services
Investing in high-quality social media content for your cleaning service company can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Cleaning Demonstrations | Hosting live or recorded cleaning demonstrations where your experts show effective cleaning techniques can build trust and attract a wide audience interested in professional cleaning tips. |
| Interactive 360° Home Tours | Offering virtual 360° tours of homes or offices before and after your cleaning services can provide a compelling visual proof of your work, enticing potential clients to book your services. |
| Seasonal Cleaning Packages | Creating buzz with limited-time seasonal cleaning packages can generate excitement and urgency, attracting new and repeat customers looking for specialized services. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of your cleaning process, including the products and equipment you use, can create transparency and build customer trust. |
| AR Cleaning Previews | Implementing augmented reality (AR) technology to show potential clients a preview of how their space could look after a cleaning session can enhance their decision-making process. |
| Themed Cleaning Events | Hosting themed cleaning events, such as a spring cleaning marathon or a holiday prep session, can provide a unique and engaging experience, attracting groups and special occasions. |
| Cleaning Challenge Contests | Organizing cleaning challenge contests (e.g., fastest window cleaning) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Community Clean-Ups | Partnering with local organizations to host community clean-up events can introduce your services to new audiences and create a positive buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your team, the origins of your company, or the impact of your services on clients' lives can create an emotional connection with customers. |
| Interactive Cleaning Tips | Allowing customers to vote on cleaning tips they want to see via social media polls can make them feel involved and eager to try the advice you provide. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using green cleaning products or sustainable practices, can attract environmentally conscious consumers and media attention. |
| Mobile Cleaning Services | Operating a mobile cleaning unit in different locations or at local events can expand your reach and attract new customers who may book your main services later. |
| Subscription Cleaning Plans | Offering a subscription service where customers receive regular cleaning sessions at a discounted rate can create a loyal customer base. |
| Immersive Cleaning Workshops | Hosting workshops where customers can learn advanced cleaning techniques from your experts can attract cleaning enthusiasts and create a sense of exclusivity. |
| Flash Mob Cleaning Events | Organizing flash mob cleaning events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for cleaning services on social media
Don't waste your time and resources on these strategies. We've seen many cleaning service companies make these mistakes, and they won't help you stand out from the competition or attract new clients.
| Content Type | Why It Never Works for Cleaning Services | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your cleaning service appear unoriginal or untrustworthy. | Use real photos of your team, equipment, and before-and-after cleaning results to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like cleaning tips, customer testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with cleaning or your services confuses followers and dilutes your brand. | Keep your content focused on cleaning tips, service highlights, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your cleaning service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on cleaning, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your cleaning service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your cleaning service. |
Make your cleaning service company more profitable
We have studied the strategies of the best cleaning services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your cleaning service company
We understand that as a cleaning service business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a cleaning service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for cleaning service business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your cleaning service. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small cleaning services on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your cleaning service's visibility online.
With our marketing pack, you can invest in your cleaning service's growth without feeling overwhelmed or uncertain.
Your cleaning service company could make more money!
Most cleaning service owners don't know how to grow their business. Let us teach you the right strategies.
