![B2B Software: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_b37da57c-9491-4579-abf1-11237aea1076.png?v=1715867384&width=1100)
SEO isn't just for tech giants and e-commerce platforms—it's a powerful tool that the most successful B2B software companies use strategically to attract clients.
We understand that you're busy managing your software business, and the idea of optimizing your website might seem like an additional burden.
But here's the thing: you don't need to be an SEO expert or invest a fortune to make it work. Just a few simple steps can significantly enhance your online visibility and attract more potential clients to your software solutions.
To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check out our pack of marketing tactics and strategies for B2B software companies.
Get the SEO checklist made for B2B software developers
The best B2B software rank first on Google. Here is a free tool to to get you started.
What is SEO for B2B software exactly?
Simply put, SEO is all about making your B2B software’s website more attractive to search engines like Google.
When someone searches for "best project management software" or "top CRM solutions," SEO helps your software show up in the results. The goal is to get your website higher up on the search results page so more businesses can find and consider your software.
Why is SEO Important for B2B Software?
SEO is incredibly important for B2B software, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more businesses will see it. This means more potential clients discovering your software online, especially when they're looking for solutions in your niche.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best project management tool" and finding your software right at the top!
- Attracting More Targeted Leads:
SEO isn't just about getting anyone to your site—it's about getting the right people. B2B SEO helps ensure that when a business searches for a solution you offer, your software pops up. This means more qualified leads and potential clients.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your B2B software:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases businesses are searching for in your titles, descriptions, and content. For example, if you offer CRM solutions, make sure you use phrases like "best CRM software" or "top customer relationship management tool" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your software. Share case studies, whitepapers, feature updates, and success stories from your clients.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover [Your Software Name], the top-rated project management tool for businesses of all sizes."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from industry blogs, tech review sites, or business directories.
- Social Media:
Being active on social media with your software’s page can drive traffic to your site and improve your online presence. Share product updates, client testimonials, and industry insights to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially busy professionals looking for software solutions!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many business professionals search for software on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have a demo request or contact form on your site.
Some B2B software make 5x more profit than you!
We have studied the strategies of the best B2B software in the world. Replicate them now!
Which keywords should you target for your B2B software?
Business owners, like you, must target specific keywords in SEO because it helps your software solution appear in search results when potential clients look for the type of services or products you offer. This increases the chances that businesses will find and choose your software.
For example, if you specialize in CRM software, targeting keywords like "best CRM software" or "CRM solutions for small businesses" helps attract clients searching for those terms. This makes it easier for businesses interested in CRM solutions to find your software online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for software providers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best [Software Type] for [Industry] | High | Optimize your website with detailed case studies, gather client testimonials, list on software review sites, and use industry-specific SEO strategies. |
| Top [Software Type] for [Business Size] | Medium | Create blog posts or pages on your website highlighting your software's features, use keywords naturally in content, and engage with industry influencers. |
| Software with best [Feature] for [Industry] | Medium | Use detailed imagery and videos of your software's interface, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best [Software Type] for [Business Function] | Medium | Feature specific business functions prominently on your website (e.g., sales, marketing), use industry-specific SEO tactics, and promote case studies on social media. |
| [Your Software Type] for [Industry] | High | Highlight unique aspects of your software, create SEO-friendly content about your features, and engage with the industry community online. |
| Top-rated [Software Type] for [Business Size] | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on software review sites. |
| Affordable [Software Type] for [Industry] | Low | Highlight affordable pricing plans and features on your website, use keywords related to value, and promote deals on social media. |
| Where to find [Software Type] for [Business Function] | Medium | Use industry-specific SEO strategies, create content around popular features, and ensure your website is optimized for mobile users searching nearby. |
| Popular [Software Type] for [Industry] | Medium | Use social media to share popular features, engage with industry influencers, and gather client testimonials to build credibility. |
| Best [Software Type] for [Business Type] | Low | Create content tailored to specific business types, highlight relevant features on your website, and host webinars or demos to generate interest. |
What really matters when you do SEO for a B2B software
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For B2B software providers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Generate Leads |
|---|---|
| Optimize LinkedIn Company Page | Ensures your software company appears in professional search results, provides essential information (services, case studies), and collects endorsements to build trust. |
| Gather and respond to client testimonials | Positive testimonials build credibility and trust. Responding to feedback shows you value client input, encouraging more businesses to consider your software. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting businesses looking for specific software solutions. |
| Optimize for industry-specific SEO | Ensures your software shows up in searches related to your industry (e.g., "best CRM for small businesses"), driving targeted traffic from potential clients. |
| Ensure website is mobile-friendly | Many decision-makers research software on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality screenshots and demo videos | Visual content showcases your software's features and user interface, significantly influencing potential clients' decision to request a demo or trial. |
| Include detailed product descriptions with keywords | Allows search engines to index your offerings, helping you appear in searches for specific software features, and makes it easy for clients to understand what you offer. |
| List your software on industry directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for businesses to find you. |
| Engage with industry influencers and thought leaders | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices. |
| Promote webinars and special offers | Creates a sense of urgency and excitement, encouraging potential clients to engage with your software for unique insights and deals. |
| Utilize social media to share updates and engage with clients | Builds a community around your software, keeps clients informed about new features, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your industry-specific SEO ranking. |
| Offer online demos and free trials | Makes it convenient for potential clients to experience your software, leading to increased interest and sales. |
| Create blog posts about your software's features and benefits | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your software unique. |
Copy the tactics of the best B2B software in the world!
There are B2B software that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for a B2B software
We have studied a lot of B2B software companies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your B2B software. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-tech related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestcrmsoftware.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same features | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique feature or topic. |
| Using Flash for demo or landing pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for B2B solutions on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your software's SEO efforts. |
| Ignoring structured data for product details | Structured data helps search engines understand your product better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your product information regularly | Outdated product information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual software and team. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your software's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your B2B software?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your B2B software company, managing your team, keeping clients satisfied, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—running your software business. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more potential clients finding your software solutions online, and ultimately, more business opportunities.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your software company’s website much more visible in strategy pack for B2B software companies.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your software company to pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your B2B software more profitable
We have studied the strategies of the best B2B software in the world. All their tactics are explained in our pack!
Useful tools B2B software developers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your B2B software's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your B2B software company appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your B2B software, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your B2B software company's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your B2B software website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your B2B software company's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your B2B software company improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your B2B software's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your B2B software's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your B2B software website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your B2B software, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your B2B software website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best B2B software developers
We understand why many business owners might shy away from SEO and digital marketing for their B2B software solutions.
Running a B2B software company is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only large enterprises can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your software rather than dive into something that seems complicated and uncertain. No need to deteriorate your software’s budget here.
That's why we've created a "marketing toolkit" specifically for B2B software companies like yours.
Our toolkit is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and digital marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement an effective marketing strategy for your software without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other B2B software companies, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your software business thrive without adding extra stress to your already busy life.
Your B2B software could make more money!
Most B2B software developers don't know how to grow their business. Let us teach you the right strategies.
