B2B Software Marketing Budget Estimator

If you run a B2B software company, marketing is critical for growth. But figuring out the right budget can be challenging—spend too little and risk missing out on leads, or spend too much and deplete your cash reserves. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope it helps you plan effectively!

Good news for you, we have a lot of marketing resources for B2B software developers

1. What best describes your B2B software’s target market?

Niche or specialized vertical (lower competition) Broad or enterprise-level market (higher competition)

Broader markets typically require more aggressive and sustained marketing efforts.

2. Do you offer a subscription-based (SaaS) model?

No Yes

SaaS businesses often need ongoing acquisition, retention, and customer success strategies.

3. What type of marketing assets do you plan to prioritize?

High-quality video demos Case studies & whitepapers Behind-the-scenes (dev blogs) Webinars or product training Promotional offers / free trials

Complex or polished content (like case studies or high-quality videos) typically requires higher production costs.

4. On how many social platforms will you maintain a presence (LinkedIn, Twitter, etc.)?

2

Managing more platforms (e.g., LinkedIn, Twitter, Facebook, Reddit, YouTube) requires additional resources for consistent content.

5. Are you planning to hire a dedicated marketing manager or marketing team?

Yes No

Running a B2B software product takes significant focus. A dedicated marketing manager adds cost but ensures steady lead flow.

6. How is your software positioned in the market?

Enterprise-level / premium Mid-range / competitively priced Entry-level / budget-friendly Niche / specialized solution

Premium or enterprise solutions typically require more polished branding and marketing, while entry-level offerings can use simpler approaches.

7. How intensively do you plan to invest in paid advertising?

5

Higher levels indicate heavier spending on LinkedIn Ads, Google Ads, or other paid campaigns.

8. Do you primarily target large enterprises or government organizations (complex B2B sales)?

No Yes

Enterprise or government sales often involve longer sales cycles, ABM strategies, and higher marketing costs.

9. How frequently do you launch new features or special promotions?

Occasionally Frequently

Frequent releases or offers often require continuous marketing and higher budgets.

10. Do you plan to collaborate with industry influencers or thought leaders?

No Yes

Collaborating with recognized industry figures can accelerate brand awareness but also demands a dedicated budget.

11. What is your approximate monthly revenue? ($) Many B2B software companies budget 10%–20% of revenue for marketing. We'll use 10% as a baseline and adjust based on your responses.

12. Have you checked our marketing pack for B2B software solutions?

No Yes

Our specialized marketing pack helps pinpoint your budget, save money, and invest only in the most profitable tactics for your specific B2B audience.

Calculate My Budget