![B2B Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_6f3be90a-b08b-44fb-8b68-acdd08ff9781.png?v=1715865574&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the most successful B2B companies use strategically to generate leads and build relationships.
We understand that you're busy running your business, and the thought of managing social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or invest a lot of time to make it work. Just a few minutes a day can bring new leads and opportunities to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for B2B companies.
Get the content idea list made for B2B software developers
A lot of B2B software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a B2B software
We have analyzed numerous B2B software companies' marketing strategies while developing our B2B Software Marketing Strategy Pack - here is what consistently drives results.
| Content Type | Why It Works to Attract New Clients for Your B2B Software |
|---|---|
| Case Studies | Detailed case studies showcasing successful implementations provide proof of value and build credibility with potential clients. |
| Product Demos | Interactive product demos allow prospects to see the software in action, making it easier for them to understand its benefits and functionalities. |
| Client Testimonials | Positive feedback from existing clients serves as social proof, encouraging new prospects to trust and invest in your software. |
| Webinars and Workshops | Hosting educational webinars and workshops positions your company as an industry leader and provides value to potential clients. |
| Whitepapers and eBooks | In-depth whitepapers and eBooks offer valuable insights and establish your company as a thought leader in the industry. |
| Industry Reports | Publishing comprehensive industry reports can attract attention from key decision-makers looking for the latest trends and data. |
| Partnership Announcements | Announcing strategic partnerships can expand your reach and introduce your software to new audiences. |
| Feature Updates | Regularly updating your audience on new features and improvements keeps your software top-of-mind and demonstrates ongoing value. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and provide valuable insights into their needs and preferences. |
| Customer Success Stories | Highlighting customer success stories showcases real-world applications and the tangible benefits of your software. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content about your development process and team humanizes your brand and builds trust. |
| Expert Interviews | Featuring interviews with industry experts can provide valuable insights and position your company as a knowledge hub. |
| Infographics | Visually appealing infographics can simplify complex information and make it more digestible for your audience. |
| Client Spotlights | Featuring stories about your clients creates a sense of community and showcases the diverse applications of your software. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new leads, many of whom may convert into clients. |
Some B2B software make 5x more profit than you!
We have studied the strategies of the best B2B software in the world. Replicate them now!
How can B2B software developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and demo videos of your software are essential.
People evaluate with their eyes first. Make sure the interface is clean, the features are clearly highlighted, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and support tickets quickly. Businesses appreciate prompt interaction and it makes them feel valued. Don’t just be another “generic” software provider.
Show the real side of your company. Behind-the-scenes looks, team stories, and client success stories can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any new features, updates, or special offers. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every marketing trend. Focus on what fits your software’s “brand” and what your audience values.
If you have a low budget for marketing your software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software companies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for B2B software on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for B2B software companies, complete with practical tips to keep costs low and maximize the effectiveness of your digital marketing efforts.
Consider incorporating some of these ideas into your software marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Product Screenshots | Capture high-quality screenshots using built-in tools. Enhance them with free graphic design software like Canva or GIMP. |
| Client Testimonials | Request satisfied clients to provide a quick video testimonial using their phone. Offer a discount on their next subscription as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your software on LinkedIn. |
| How-To Videos | Film short, simple tutorials of your software features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use LinkedIn Stories or YouTube Live to give a real-time look at your development process or introduce the team during off-peak hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Twitter polls about their favorite features or suggestions for new ones. |
| Webinar Promotions | Collaborate with industry events by offering a small discount or free trial. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in industry conferences or partnerships with tech organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your software. |
| Office Photos | Create attractive office settings using inexpensive items like plants, desk organizers, and props from dollar stores. |
| Productivity Tips | Share productivity hacks and best practices. Create simple infographics with free tools like Canva. |
| Development Process | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag colleagues to win a free month of service. Use prizes that are cost-effective like a free feature upgrade. |
| Seasonal Feature Posts | Highlight seasonal updates and features using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best B2B software in the world!
There are B2B software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for B2B software
Investing in high-quality content for your B2B software might be worth it because many competitors won't bother, giving you a chance to really stand out, grab potential clients' attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinars and Live Demos | Hosting live webinars and product demos where your team showcases the software's features and answers questions in real-time can create a sense of trust and attract a global audience. |
| Interactive Product Tours | Offering interactive 360° tours of your software's interface and functionalities can provide a unique behind-the-scenes experience and entice potential clients to request a demo. |
| Exclusive Feature Releases | Creating buzz with exclusive feature releases or updates available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Case Studies | Sharing detailed case studies where clients discuss how your software solved their problems can create a memorable impression and drive word-of-mouth referrals. |
| AR Integration for Training | Implementing augmented reality (AR) technology in your training modules where clients can see a 3D representation of workflows can enhance the onboarding experience and attract tech-savvy businesses. |
| Themed Webinars | Hosting themed webinars, such as industry-specific solutions or seasonal trends, can provide a unique and immersive experience, attracting niche markets and special interest groups. |
| Product Challenge Contests | Organizing product challenge contests (e.g., best use case scenario) can create viral moments, attracting competitive businesses and industry attention. |
| Collaborative Webinars | Partnering with other industry experts or companies to host collaborative webinars can introduce your software to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about the development of your software, the challenges you overcame, or the personal journey of your founders can create an emotional connection with clients. |
| Interactive Feature Requests | Allowing clients to vote on new features via social media polls can make them feel involved and eager to see the updates they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient server usage or sustainable business practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Training Sessions | Operating mobile training sessions in different locations or at industry events can expand your reach and attract new clients who may subscribe to your software later. |
| Subscription-Based Learning | Offering a subscription service where clients receive monthly tutorials and best practice guides to maximize their use of your software can create a loyal customer base. |
| Immersive Technical Workshops | Hosting workshops where clients can learn advanced techniques and best practices from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Product Launches | Organizing flash mob product launches in unexpected locations can create viral content and attract adventurous businesses looking for unique solutions. |
Content that never works well for B2B software on social media
Don't waste your time and resources on these strategies. We've seen many B2B software companies make these mistakes, and they won't help you stand out from the competition or attract new clients.
| Strategy | Why It Never Works for B2B Software | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your software company appear unoriginal or untrustworthy. | Use real screenshots of your software, team photos, and client testimonials to create a genuine connection with your audience. |
| Overly Promotional Emails | Constantly pushing sales can feel spammy and turn off potential clients. | Mix in valuable content like case studies, industry insights, and how-to guides to keep your audience engaged and interested. |
| Unrelated Content | Sharing content that has nothing to do with your software or industry confuses prospects and dilutes your brand. | Keep your content focused on your software, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Demos | Poorly executed demos can reflect badly on your software's quality and professionalism. | Invest in high-quality demo videos or live webinars to showcase your software effectively and positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your software, industry, and client success stories. |
| Too Many Buzzwords | Overusing industry jargon can make your content hard to understand and less engaging. | Use clear, straightforward language to communicate your value proposition effectively. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to inquiries and support requests to show that you care about your clients and value their feedback. |
| Overly Staged Testimonials | Testimonials that seem too perfect can appear inauthentic and less credible. | Use genuine client testimonials and case studies to build trust and credibility. |
| Constant Self-Promotion | Only talking about your software can bore prospects and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Industry Trends | Being out of touch with current trends can make your software seem outdated and unappealing. | Stay updated with industry trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Email Campaigns | Sending too many emails can overwhelm your prospects and lead to unsubscribes. | Maintain a consistent but moderate email schedule, ensuring each email adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Pricing | Pricing models that are hard to understand can frustrate prospects and deter them from purchasing. | Offer simple, clear, and straightforward pricing that is easy for clients to grasp and engage with. |
| Ignoring Client Feedback | Not engaging with your clients can make them feel undervalued and reduce their loyalty. | Regularly respond to client feedback to build a strong, interactive community around your software. |
Make your B2B software more profitable
We have studied the strategies of the best B2B software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your B2B software
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your B2B software could make more money!
Most B2B software developers don't know how to grow their business. Let us teach you the right strategies.
