![AR Development Agency: how to plan your social media content [template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_f1c218a9-456c-40c1-8e35-c0033e2fd8c3.png?v=1715864156&width=1100)
You're an AR development agency owner. Let us ask you a question - are you attracting a lot of clients with what you’re showcasing on social media?
We are asking this question because we've seen many AR developers struggle with the challenge of planning effective social media content.
That's why we've developed a free social media planner template, tailored to AR development agencies. This tool will help you simplify the process, showing you how to captivate your audience with every post.
Also, if you want to boost your agency's visibility with the right tactics and strategies, check out our Marketing Pack for AR Development Agencies.
Read on to discover how to leverage this tool to enhance your agency's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting an augmented reality (AR) development agency?
Contrary to popular belief, not all social media platforms are relevant for your AR development agency's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Pinterest, primarily used for visual inspiration and DIY projects, offer little value for AR agencies aiming to attract businesses and engage with clients on a professional level.
Actually, as an AR development agency, you have to strategically select platforms focusing on those that enable professional networking, detailed case studies, and tech community engagement, such as LinkedIn, Twitter, and YouTube. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for AR agencies who want to grow their business.
The best social media platforms for an AR development agency
| Social Media Platform | Relevancy Level for an AR Agency | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for B2B marketing, showcasing case studies, and connecting with potential clients and industry leaders. | |
| High | With its real-time updates and tech-savvy user base, Twitter is perfect for sharing industry news, engaging in tech discussions, and promoting thought leadership. | |
| YouTube | Medium-High | YouTube's video-centric platform is excellent for demonstrating AR projects, tutorials, and client testimonials, helping to visually communicate the value of your services. |
| Medium | While Facebook has a broad user base, its effectiveness for AR agencies lies in targeted ads and community engagement through specialized groups. | |
| Medium | Instagram can be useful for showcasing AR visuals and behind-the-scenes content, but it may not drive as much professional engagement as other platforms. | |
| Low | Pinterest’s focus on visual inspiration makes it less relevant for AR agencies looking to engage with businesses and tech professionals. | |
| Snapchat | Low | Snapchat's ephemeral content and younger audience may not align well with the professional and long-term engagement goals of an AR agency. |
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How to get started on social media for your AR development agency?
Setting up and managing a social media account for your augmented reality (AR) development agency is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for AR development agencies.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your agency’s services, industry focus, and unique selling points. Who does it appeal to? Tech enthusiasts, businesses looking for innovative solutions, or educational institutions? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your AR development agency’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of AR solutions you offer, your location (if relevant), operating hours, and something unique about your agency, like “Pioneering AR solutions since 2015” or “Transforming education with AR technology.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for AR development agencies might be a good investment.
7-day social media calendar for an AR development agency
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your AR development agency's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for AR development agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key for B2B, while Instagram and Facebook can be great for showcasing visual content. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your AR solutions appeal to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your agency, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your AR development agency organically?
Here is a table of 12 highly effective and innovative content strategies an AR development agency can use on social media to organically grow their follower base, along with the types of content that typically see the highest engagement from users.
This table is concise and summarized. For a comprehensive guide, including detailed, actionable steps, and insights derived from case studies of successful AR campaigns, please see our AR strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Interactive AR Demos | Host live demonstrations of your AR applications, allowing followers to interact in real-time. Encourage sharing and feedback through specific hashtags to boost engagement and attract new followers. |
| Behind-the-Scenes Development | Share the development process of your AR projects, including challenges and breakthroughs. This transparency builds trust and a stronger connection with your audience. |
| User-Generated AR Experiences | Encourage users to share their own videos and photos using your AR applications. Offer rewards for the best user content to promote creativity and visibility. |
| Collaborations with Tech Influencers | Partner with tech bloggers and influencers to showcase your AR solutions. Their audience gets a firsthand look at your technology, potentially increasing your follower base. |
| Teasers of Upcoming Features | Release sneak peeks of upcoming AR features or tools. Engage your audience by letting them suggest or vote on feature names or functionalities, making them feel part of the development process. |
| Weekly AR Challenges | Create weekly challenges that encourage users to engage with your AR applications in creative ways. Share these experiences on social media to maintain a dynamic and interactive online presence. |
| Exclusive AR Events | Promote exclusive online events where followers can experience new AR environments or games. Share these events on social media to attract participants and create buzz. |
| Interactive Polls and Surveys | Use polls and surveys to gather feedback on your AR tools or to decide what kind of content your followers would like to see next. This keeps your audience engaged and makes them frequent visitors to your profiles. |
| Highlight AR Technology Benefits | Educate your followers about the benefits and possibilities of AR technology through informative posts or stories. This not only informs but also showcases your expertise in the field. |
| Client Success Stories | Share case studies or testimonials from clients who have successfully implemented your AR solutions. This builds credibility and demonstrates the real-world value of your services. |
| AR for Social Good | If your agency develops AR solutions for educational or humanitarian purposes, highlight these projects. This attracts followers who value innovation in service of society. |
| Limited-Time Free Trials | Offer limited-time free trials of your AR applications exclusively to your social media followers. This creates urgency and encourages people to follow and engage with your social media channels. |
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What are some common social media mistakes to avoid as an augmented reality (AR) development agency?
As an augmented reality (AR) development agency, it's crucial to avoid common pitfalls in your social media strategy to enhance your online presence and engagement. Below is a detailed table that outlines specific mistakes, their potential impacts, and strategic recommendations to optimize your social media efforts.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Customer Feedback | Negative impact on reputation and client relations. | Do not disregard user comments, especially on AR experiences. | Engage actively with feedback to improve your services and show clients that their input is valued. |
| 2 | Inconsistent Posting | Loss of follower interest and reduced content reach. | Avoid erratic posting or overwhelming followers with too much content at once. | Maintain a consistent posting schedule and plan your content in advance. |
| 3 | Overly Promotional Content | Users may unfollow if they feel bombarded by sales pitches. | Don't focus solely on promoting your AR projects. | Create a balanced mix of content that educates, entertains, and informs your audience about the AR industry. |
| 4 | Not Showcasing AR Projects Effectively | Potential clients might not understand the quality or scope of your work. | Avoid using unclear or low-quality visuals of your AR applications. | Use high-resolution images and videos that clearly demonstrate the effectiveness and innovation of your AR solutions. |
| 5 | Ignoring SEO Practices | Missed opportunities for higher online visibility and engagement. | Don't neglect SEO strategies in your content creation. | Incorporate relevant keywords, hashtags, and optimize your content for better search engine rankings. |
| 6 | Not Collaborating with Industry Influencers | Limited exposure and missed partnership opportunities. | Avoid isolating your agency from the broader AR and tech community. | Partner with tech influencers and thought leaders to expand your reach and credibility. |
| 7 | Failing to Highlight Unique Selling Propositions | Difficulty in differentiating your agency from competitors. | Do not rely solely on generic content that could apply to any AR agency. | Communicate your unique services, innovative technology, and successful case studies to stand out. |
| 8 | Neglecting User-Generated Content | Missing out on leveraging authentic experiences shared by users. | Don't overlook the impact of sharing real client testimonials and project success stories. | Encourage clients to share their experiences and feature their stories in your content to build trust and authenticity. |
| 9 | Poor Crisis Management | Could lead to a loss of client trust and negative publicity. | Avoid ignoring or mishandling complaints related to your AR projects. | Address issues promptly and professionally, showing your commitment to client satisfaction and quality assurance. |
| 10 | Lack of Personality in Posts | Failure to engage deeply with your audience. | Don't let your social media presence become too impersonal or corporate. | Show the human side of your agency, share behind-the-scenes content, and communicate in a relatable tone. |
| 11 | Not Utilizing Analytics | Inability to measure the effectiveness of social media activities. | Avoid ignoring the data that social media platforms provide. | Regularly review analytics to understand what works and refine your strategies accordingly. |
| 12 | Not Adapting to New Technologies and Platforms | Falling behind in a rapidly evolving tech landscape. | Don't be resistant to exploring emerging platforms or technologies. | Stay at the forefront of technological advancements and consider how new platforms can be leveraged for AR exposure. |
How to implement a successful system on social media for your AR development agency?
When it comes to social media management for augmented reality (AR) development agencies, you're looking at a game that's as much about showcasing innovation and immersive experiences as it is about your technical prowess.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Instagram and Facebook, there's Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for AR development agencies specifically can include direct engagement on posts showcasing your latest projects, the number of inquiries or demo requests received via social media, and user-generated content, like when clients share their experiences with your AR solutions. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your AR agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $200 to $1000 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on industries, job titles, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For AR development agencies, a good rhythm might be three to four times a week on platforms like LinkedIn and Twitter, where professional engagement is key.
Stories and live features on Instagram and Facebook offer additional, less formal ways to connect weekly. On Twitter, where the conversation moves faster, one to two posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your AR development agency more profitable
We have studied the strategies of the best AR agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your AR development agency?
We understand the hesitation many business owners feel about diving into the world of marketing and social media.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "user engagement" and "conversion metrics" seem like a foreign language.
Running an augmented reality (AR) development agency is already a demanding endeavor, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your AR solutions should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a marketing pack specifically tailored for AR development agencies like yours.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our AR marketing pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your AR agency's visibility and client engagement, without detracting from the essential operations of your business.
Your AR development agency could make more money!
Most AR agency owners don't know how to grow their business. Let us teach you the right strategies.
