![AR Development Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_2e64aae3-cef0-4568-a4f5-547d6ff19dc9.png?v=1715865698&width=1100)
Facebook and Instagram are not just for socializing—they're powerful platforms that the top augmented reality (AR) development agencies use strategically to attract clients and showcase their innovative projects.
We understand that you're busy developing cutting-edge AR solutions, and the thought of managing social media might feel like an additional task on your already full plate.
But here's the thing: you don't need to be a marketing guru or invest a lot of time to make it effective. Just a few minutes a day can help you connect with potential clients and highlight your expertise in the AR field.
To assist you, we have created a free list of content ideas - and for a comprehensive action plan, please check our strategy pack for AR development agencies.
Get the content idea list made for AR agency owners
A lot of AR agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an augmented reality (AR) development agency
We have meticulously analyzed numerous AR development projects when crafting our strategy pack for AR agencies - here is what consistently drives success in the AR industry.
| Content Type | Why It Works to Attract New Clients to Your AR Agency |
|---|---|
| Project Showcases | High-quality visuals and videos of completed AR projects can captivate potential clients, demonstrating your agency's capabilities and creativity. |
| Behind-the-Scenes Development | Sharing the development process, from initial concepts to final implementation, builds trust and showcases your technical expertise. |
| Client Testimonials | Positive feedback and success stories from satisfied clients provide social proof and encourage new clients to choose your agency. |
| Special Offers and Packages | Promoting limited-time offers or bundled services can attract new clients looking for cost-effective solutions. |
| User-Generated Content | Featuring content created by clients or users of your AR solutions adds authenticity and engages your community. |
| Industry Collaborations | Partnering with other tech companies or influencers can expand your reach and introduce your agency to a broader audience. |
| Event Announcements | Promoting your participation in industry events, webinars, or conferences can attract new clients interested in your expertise. |
| Seasonal and Thematic Posts | Highlighting AR solutions tailored for specific seasons or events can attract clients looking for timely and relevant applications. |
| Interactive Demos | Offering interactive demos or trials of your AR solutions engages potential clients and allows them to experience your work firsthand. |
| Technical Insights | Sharing in-depth articles or videos on AR technology and trends can position your agency as a thought leader in the industry. |
| Regular Updates | Keeping your audience informed with regular updates on new projects, features, or industry news keeps your agency top-of-mind. |
| Team Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Development Tips | Sharing tips and best practices for AR development can engage followers who are tech enthusiasts or fellow developers. |
| Sustainability Initiatives | Highlighting eco-friendly practices or projects that promote sustainability appeals to environmentally conscious clients. |
| Client Spotlights | Featuring successful client projects creates a sense of community and showcases the impact of your work. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some AR agencies make 5x more profit than you!
We have studied the strategies of the best AR agencies in the world. Replicate them now!
How can AR agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals of your AR projects are essential.
People experience with their eyes first. Make sure the lighting is good, the AR elements are clear, and the presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your agency. Behind-the-scenes footage, developer stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new AR features. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your AR agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for AR agencies.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A demo video on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for AR agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for augmented reality (AR) development agencies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your AR agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Demos | Use screen recording software to capture your AR projects in action. Enhance the videos with free editing tools like iMovie or OpenShot. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage users to share their experiences with your AR applications by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use your AR applications using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Updates | Design simple, eye-catching graphics for new feature announcements using free tools like Canva. Include a brief description and a screenshot or video demo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite AR features or suggestions for new projects. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite AR projects. Take a quick photo and share a short story about their experience with your agency. |
| AR Experience Photos | Create attractive settings using inexpensive items like props and backdrops from dollar stores to showcase your AR applications. |
| Tech Tips | Share practical tech tips such as optimizing AR performance or using specific tools. Create simple infographics with free tools like Canva. |
| Development Process Clips | Record short clips of the development process, such as coding or testing AR features. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free feature update. |
| Seasonal Project Posts | Highlight seasonal AR projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best AR agencies in the world!
There are AR agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for AR agencies
Investing in high-quality content for your augmented reality (AR) development agency can set you apart from the competition, capture the interest of potential clients, and establish a loyal customer base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| AR Development Tutorials | Hosting live or recorded tutorials where your developers demonstrate how to create AR experiences can build a sense of community and attract a global audience of aspiring developers and businesses. |
| Interactive AR Portfolio | Offering an interactive AR portfolio that showcases your past projects can provide a unique, immersive experience and entice potential clients to choose your agency for their AR needs. |
| Limited Edition AR Experiences | Creating buzz with limited edition or seasonal AR experiences available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Client Collaboration Workshops | Offering exclusive workshops where clients can collaborate with your developers to create custom AR solutions can create memorable experiences and foster strong client relationships. |
| AR Product Demos | Implementing AR technology in product demos where clients can see a 3D representation of their potential projects can enhance the decision-making process and attract tech-savvy businesses. |
| Themed AR Events | Hosting themed AR events, such as virtual reality meetups or AR hackathons, can provide a unique and immersive experience, attracting groups and special occasions. |
| AR Challenge Contests | Organizing AR challenge contests (e.g., creating the most innovative AR app) can create viral moments, attracting competitive developers and spectators. |
| Collaborative AR Projects | Partnering with other tech companies or agencies to host collaborative AR projects can introduce your agency to new audiences and create a buzz in the tech community. |
| Story-Driven Case Studies | Sharing in-depth case studies about the development process, client success stories, or the personal journey of your developers can create an emotional connection with potential clients. |
| Interactive Client Feedback | Allowing clients to provide feedback on AR projects via interactive platforms can make them feel involved and eager to see the final product they helped shape. |
| Eco-Friendly AR Solutions | Launching and promoting eco-friendly AR solutions, such as virtual prototypes to reduce physical waste, can attract environmentally conscious clients and media attention. |
| AR Pop-Up Installations | Operating AR pop-up installations in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| AR Subscription Service | Offering a subscription service where clients receive monthly updates and new AR features can create a loyal customer base. |
| Immersive AR Workshops | Hosting workshops where clients can learn advanced AR development techniques from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob AR Experiences | Organizing flash mob AR experiences in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for AR agencies on social media
Don't waste your time and resources on these strategies. We've seen many AR development agencies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for AR Agencies | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack originality and can make your agency appear uncreative or unreliable. | Showcase real projects, team members, and behind-the-scenes shots to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing sales pitches can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and interactive demos to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with AR or your agency confuses followers and dilutes your brand. | Keep your content focused on AR technology, industry trends, and your projects to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a professional videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on AR technology, innovation, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with other tech companies, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Industry Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with AR industry trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your AR development agency more profitable
We have studied the strategies of the best AR agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your AR development agency
We understand that as an augmented reality (AR) development agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than specialized tech businesses like yours.
The day-to-day demands of running an AR development agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for AR development agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your AR agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for specialized tech businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your AR development agency could make more money!
Most AR agency owners don't know how to grow their business. Let us teach you the right strategies.
