AR Development Agency: how to rank first [SEO Checklist]

SEO isn't just for tech giants and e-commerce platforms—it's a powerful tool that the leading augmented reality (AR) development agencies use strategically to attract clients.

We understand you're busy running your AR development agency, and the thought of optimizing your website might feel like an additional burden.

But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your agency.

To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for AR development agencies.

Get the SEO checklist made for AR agency owners

The best AR agencies rank first on Google. Here is a free tool to to get you started.

What is SEO for AR agencies exactly?

Simply put, SEO is all about making your AR development agency’s website more attractive to search engines like Google.

When someone searches for "top AR development agency in [Your City]" or "best augmented reality solutions," SEO helps your agency show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and engage with your services.

Why is SEO Important for AR Development Agencies?

SEO is incredibly important for AR development agencies, and here’s why:

Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your agency online, especially when they're looking for AR solutions.
Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best AR development company" and finding your agency right at the top!
Attracting More Targeted Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for AR services, your agency pops up. This means more relevant inquiries and potential projects.

Key Components of SEO

Now, let’s break down the main parts of SEO specifically for your AR development agency:

On-Page SEO

This involves making sure the content on your website is optimized. It includes things like:

Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in AR for retail, make sure you use phrases like "AR solutions for retail" or "augmented reality shopping experiences" on your site.
Content Quality:
Providing useful, engaging, and fresh content about your AR services. Share case studies, client testimonials, upcoming projects, and insights about the AR industry.
Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Innovative AR solutions by [Your Agency Name], the leading AR development agency in [Your City]."

Off-Page SEO

This focuses on actions taken outside your website to impact your rankings:

Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from tech blogs, industry news sites, or partner companies.
Social Media:
Being active on social media with your agency’s page can drive traffic to your site and improve your online presence. Share your latest projects, industry news, and client success stories to engage with your audience.

Technical SEO

This ensures your website meets the technical requirements of search engines:

Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking for your AR solutions!
Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for services on their phones while on the go.
Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online contact form or client portal.

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marketing strategy for an augmented reality (AR) development agency

Which keywords should you target for your AR development agency?

AR development agencies, like yours, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of AR solutions or experiences you offer. This increases the chances that businesses will find and engage with your agency.

For example, if you specialize in AR for retail, targeting keywords like "best AR retail solutions" or "AR shopping experiences" helps attract clients searching for those terms. This makes it easier for businesses interested in AR technology to find your agency online.

Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for AR development agencies.

Keyword	Competitiveness Level	Tips and Initiatives
Best AR development agency in [Your City]	High	Optimize your website with high-quality case studies, gather client testimonials, list on industry directories, and use local SEO strategies.
Where to find AR solutions for [Industry]	Medium	Create blog posts or pages on your website highlighting your best projects, use keywords naturally in content, and engage with industry influencers.
AR experiences for [Industry] near me	Medium	Use engaging imagery and videos of your AR projects, gather positive client reviews, and ensure your Google My Business profile is complete.
Best AR solutions for [Use Case] in [Your City]	Medium	Feature specific use cases prominently on your website (e.g., training, marketing), use local SEO tactics, and promote case studies on social media.
[Your Industry] AR development in [Your City]	High	Highlight unique aspects of your AR solutions, create SEO-friendly content about your projects, and engage with the local business community online.
Top-rated AR agency near me	High	Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings.
Affordable AR development in [Your City]	Low	Highlight cost-effective solutions and packages on your website, use keywords related to value, and promote deals on social media.
Where to find AR developers near me	Medium	Use local SEO strategies, create content around popular AR applications, and ensure your website is optimized for mobile users searching nearby.
Popular AR development agency in [Your City]	Medium	Use social media to share successful projects, engage with local tech influencers, and gather client testimonials to build credibility.
Best AR solutions for events in [Your City]	Low	Create event-focused content, highlight your AR capabilities for events on your website, and host webinars or demos to generate interest.

What really matters when you do SEO for an augmented reality (AR) development agency

Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.

Action / Initiative	Why It Matters / How It Helps Bring New Clients
Optimize Google My Business profile	Ensures your AR agency appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust.
Gather and respond to online reviews	Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more businesses to engage with you.
Create high-quality content with targeted keywords	Helps your website rank higher in search results for relevant queries, attracting clients looking for specific AR development services.
Optimize for local SEO	Ensures your AR agency shows up in local searches (e.g., "AR development near me"), driving foot traffic and inquiries from nearby potential clients.
Ensure website is mobile-friendly	Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions.
Use high-quality images and videos of your projects	Attractive visuals showcase your expertise and the potential of AR, significantly influencing clients' decisions to work with you.
Include detailed case studies with keywords	Allows search engines to index your success stories, helping you appear in searches for specific AR solutions, and makes it easy for clients to see your capabilities.
List your agency on industry-specific directories	Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you.
Engage with industry influencers and thought leaders	Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices.
Promote special projects and offers	Creates a sense of urgency and excitement, encouraging potential clients to engage with your agency for unique AR solutions.
Utilize social media to share updates and engage with clients	Builds a community around your agency, keeps clients informed about new projects, and drives traffic to your website.
Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms	Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking.
Offer online consultations and project planning	Makes it convenient for clients to plan their projects, leading to increased inquiries and engagements.
Create blog posts about AR trends and your projects	Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your agency unique.

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What is always useless when you do SEO for an augmented reality (AR) development agency

We have studied a lot of AR development agencies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.

Action / Initiative	Why It Doesn't Matter / How It Doesn't Help Bring New Clients
Using meta keyword tags	Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your AR development agency.
Keyword stuffing in service descriptions	Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients.
Paying for backlinks from unrelated websites	Backlinks from non-tech related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines.
Using exact match domains like bestaragency.com	Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well.
Creating multiple pages for the same service offerings	Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic.
Using Flash for portfolio or demo pages	Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead.
Focusing only on desktop optimization	Many clients search for AR services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings.
Using automated link-building tools	These tools often create low-quality or spammy links that can be penalized by search engines, hurting your agency's SEO efforts.
Ignoring structured data for services	Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets.
Not updating your portfolio regularly	Outdated portfolio information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings.
Using irrelevant stock photos on your site	Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality visuals of your actual projects and team.
Over-optimizing anchor text in links	Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead.
Ignoring page load speed for your website	Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your agency's SEO. Ensure your site loads quickly.
Using too many ads above the fold on your homepage	Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively.

Should you pay someone for the SEO of your AR development agency?

Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle developing cutting-edge AR solutions, managing your team, keeping clients happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?

Having someone handle your SEO means you can focus on what you do best—creating innovative AR experiences. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more potential clients finding your AR development agency online, and ultimately, more business opportunities.

But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.

You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your AR agency’s website much more visible in strategy pack for AR developers.

Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.

So, should you increase the marketing budget of your AR agency to pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.

Make your AR development agency more profitable

We have studied the strategies of the best AR agencies in the world. All their tactics are explained in our pack!

Useful tools AR agency owners can use for their SEO

Here are some essential tools that our team has collected and listed, to help you enhance your augmented reality (AR) development agency's online presence and SEO.

Tool	How It's Useful
Google My Business	Ensures your AR agency appears in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews.
SEMrush	Helps identify the best keywords for your AR services, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility.
Yext	Manages your AR agency's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO.
Google Search Console	Monitors your AR agency's website performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy.
Yelp	Collects client reviews and ratings, which improve your AR agency's online reputation and visibility in local search results.
BrightLocal	Offers tools for local SEO audits, citation building, and review management, helping your AR agency improve its local search presence.
Moz	Provides keyword research, link building, and site audit tools to enhance your AR agency's SEO efforts and improve search engine rankings.
Ahrefs	Analyzes your AR agency's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy.
Screaming Frog SEO Spider	Crawls your AR agency's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings.
AnswerThePublic	Generates content ideas by showing what people are searching for related to AR development, helping you create relevant and engaging blog posts and pages.
Canva	Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO.
Hotjar	Provides insights into user behavior on your AR agency's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates.

Copy the SEO tactics of the best AR agency owners

We understand why many business owners might shy away from SEO and marketing when it comes to augmented reality (AR) development.

Running a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.

Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your AR projects rather than dive into something that seems complicated and uncertain. No need to deteriorate your AR development budget here.

That's why we've created a "marketing pack" specifically for AR development agencies like yours.

Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your AR projects without feeling overwhelmed.

Plus, we've included real-life examples and tips that have worked for other small AR development agencies, so you can see the tangible benefits before you even start.

Our goal is to make marketing accessible and practical, helping your AR development agency thrive without adding extra stress to your already busy life.

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