Animal Day Care Marketing Budget Estimator

If you own an animal day care, effective marketing is key to keeping your kennels busy and your furry clients happy. Answer a few simple questions and get a tailored estimate of your ideal monthly marketing budget!

Good news for you, we have a lot of marketing resources for animal day care owners

1. What is your animal day care’s location type?

Suburban or low-competition area Urban area or high-competition region

High-competition urban areas often require more aggressive marketing to stand out.

2. Do you have a website with online booking or pet product sales?

No Yes

A robust online system can streamline bookings and requires ongoing SEO and maintenance.

3. What type of content do you plan to prioritize?

High-quality tour videos Pet testimonials Behind-the-scenes at the day care Care tips and activity demos Promotional offers

More complex content like high-quality videos or testimonials usually requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms include Facebook, Instagram, TikTok, and YouTube. More platforms mean more time and resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager ensures consistent online presence but adds to your marketing costs.

6. What is your animal day care’s positioning?

High-end / premium (luxury, specialized pet care) Mid-range (quality & fair prices) Budget-friendly (accessible for all pet owners) Boutique / specialized (personalized care and unique services)

Premium day cares often require polished branding, while budget-friendly options can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level indicates more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you offer corporate pet care services (e.g., to offices, hotels, or event organizers)?

No Yes

B2B services often require additional outreach and specialized advertising.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Frequent promotions may require additional advertising spend to effectively reach pet owners.

10. Do you plan to collaborate with local pet influencers or veterinarians?

No Yes

Collaborations with influencers or vets can boost your brand's visibility but may increase your budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your answers.

12. Have you checked our marketing pack for animal day care owners?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest in profitable strategies tailored to the pet care industry.

Calculate My Budget