![Animal Day Care: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_50f3d669-d372-4097-b699-614df08c10b6.png?v=1715865610&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best animal day cares in the world use strategically to attract pet owners.
We know you're busy running your animal day care and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new furry friends to your facility.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for animal day care owners.
Get the content idea list made for animal day care owners
A lot of animal day cares manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an animal day care
We have studied dozens of animal day care social media accounts when building our strategy pack for animal day cares - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Animal Day Care |
|---|---|
| Adorable Pet Photos | Visually appealing images of happy pets can make potential clients feel confident about leaving their pets in your care. |
| Behind-the-Scenes Videos | Showcasing the day care facilities, staff, and daily routines builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from real pet owners provide social proof and encourage others to try your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local pet stores or veterinarians can introduce your day care to a broader, local audience. |
| Event Announcements | Promoting upcoming events, pet parties, or training sessions can attract new clients interested in unique experiences for their pets. |
| Seasonal and Holiday Posts | Highlighting seasonal activities or holiday-themed events can attract clients looking for special care options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Pet Care Tips | Sharing tips and tricks for pet care can engage followers who are pet enthusiasts and responsible pet owners. |
| Daily Activity Updates | Regularly updating followers with daily activities keeps your day care top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Training and Behavior Tips | Sharing training tips and behavior advice can engage followers who are looking to improve their pets' behavior. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious pet owners. |
| Client Spotlights | Featuring regular clients and their pets creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some animal day cares make 5x more profit than you!
We have studied the strategies of the best animal day cares in the world. Replicate them now!
How can animal day care owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your furry clients are essential.
People connect with visuals first. Make sure the lighting is good, the pets look happy and healthy, and the setting is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Pet owners appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your animal day care. Behind-the-scenes photos, staff stories, and pet shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal activities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your animal day care “image” and what your audience likes.
If you have a low budget to conduct marketing for your animal day care, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for animal day care owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your animal day care. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for animal day cares on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for animal day care centers, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your animal day care.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Pet Photos | Use natural light by positioning pets near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Pet Parent Testimonials | Ask satisfied pet parents to leave a quick video testimonial on their phone. Offer a free grooming session or a day of free care as a thank-you. |
| User-Generated Content | Encourage pet parents to share their pet photos by offering a monthly raffle for those who tag your day care on Instagram. |
| DIY Pet Care Videos | Film short, simple pet care tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily activities or introduce the team during slow hours. |
| Daily Activity Posts | Design simple, eye-catching graphics for daily activities using free tools like Canva. Include a brief description and a cute photo of the pets. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the day care. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their pets' favorite toys or suggestions for new activities. |
| Local Event Promotions | Collaborate with local pet events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Pet Parent Spotlights | Highlight loyal pet parents with their pets. Take a quick photo and share a short story about their experience at your day care. |
| Homemade Pet Treat Photos | Create attractive settings using inexpensive items like pet toys, blankets, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using biodegradable waste bags or eco-friendly pet products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the day care prep work, such as setting up play areas or preparing meals. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free day of care. Use prizes that are cost-effective like a free grooming session. |
| Seasonal Activity Posts | Highlight seasonal activities and events using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best animal day cares in the world!
There are animal day cares that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for animal day cares
Investing in top-notch social media content for your animal day care might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of pet owners.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Pet Training Sessions | Hosting live or recorded pet training sessions where your experts teach viewers how to train their pets can create a sense of community and attract a global audience of pet owners. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your facility, including play areas and sleeping quarters, can provide a unique behind-the-scenes experience and entice pet owners to choose your services. |
| Limited Time Pet Care Packages | Creating buzz with limited time or seasonal pet care packages available for a short period can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Pet Playdates | Offering exclusive playdate sessions where pets can interact in a controlled environment can create memorable experiences and word-of-mouth referrals. |
| AR Pet Profiles | Implementing augmented reality (AR) technology in your pet profiles where owners can see a 3D representation of their pets can enhance the experience and attract tech-savvy clients. |
| Themed Pet Events | Hosting themed pet events, such as a Halloween costume contest or a summer splash day, can provide a unique and immersive experience, attracting groups and special occasions. |
| Pet Talent Contests | Organizing pet talent contests (e.g., best trick or cutest costume) can create viral moments, attracting competitive pet owners and spectators. |
| Collaborative Pop-Up Pet Events | Partnering with other local pet businesses to host pop-up events can introduce your day care to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the pets in your care, the origins of your facility, or the personal journey of your staff can create an emotional connection with clients. |
| Interactive Pet Care Polls | Allowing clients to choose activities or treats for their pets via social media polls can make them feel involved and eager to see their pets enjoy the choices they helped make. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable pet products or zero-waste practices, can attract environmentally conscious pet owners and media attention. |
| Mobile Pet Care Services | Operating a mobile pet care service in different locations or at local events can expand your reach and attract new clients who may visit your main facility later. |
| Pet Care Subscription Service | Offering a subscription service where clients receive monthly pet care tips and products can create a loyal customer base. |
| Immersive Pet Care Workshops | Hosting workshops where clients can learn advanced pet care techniques from your experts can attract pet enthusiasts and create a sense of exclusivity. |
| Flash Mob Pet Playdates | Organizing flash mob pet playdates in unexpected locations can create viral content and attract adventurous pet owners looking for unique experiences. |
Content that never works well for animal day cares on social media
Don't waste your time and resources on these ideas. We've seen many animal day care owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your day care.
| Content Type | Why It Never Works for Animal Day Cares | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the day care appear unoriginal or untrustworthy. | Use real photos of the animals in your care, your staff, and your facilities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, pet parent testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with pets or your day care confuses followers and dilutes your brand. | Keep your content focused on your day care, the animals, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your day care's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your day care positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on pets, community, and your day care's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your day care can bore followers and reduce engagement. | Share user-generated content, collaborate with local pet businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your day care seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your day care. |
Make your animal day care service more profitable
We have studied the strategies of the best animal day cares in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your animal day care service
We understand that as an animal day care owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an animal day care are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for animal day care owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your animal day care. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small animal day cares on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your animal day care's visibility online.
With our marketing pack, you can invest in your animal day care's growth without feeling overwhelmed or uncertain.
Your animal day care service could make more money!
Most animal day care owners don't know how to grow their business. Let us teach you the right strategies.
