How to plan and track the budget of your animal day care service [template]
How to plan and track the budget of your animal day care service [template]

Copy the best animal day cares!

There are animal day care owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your animal day care budget properly, you're setting yourself up for failure.

When we developed our strategy pack for animal day care owners, we saw a lot of day care owners struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having a steady stream of clients.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your animal day care's finances around and set you on the path to success!

Get the budget tracker tailored for animal day cares

Most animal day care owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for an animal day care

Example of a full budget for animal day cares

Here is an example of a (very) detailed budget for an animal day care, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for day care facility $4,000 $48,000
Electricity Power consumption for lighting, heating, and cooling $600 $7,200
Water Water usage for cleaning and pet care $300 $3,600
Internet & Phone Internet service and business phone $100 $1,200
Waste Removal Garbage and pet waste disposal services $150 $1,800
Pest Control Monthly pest control services $50 $600
Insurance Property and liability insurance $400 $4,800

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Manager 1 $3,500 $3,500 $42,000
Animal Caretakers 4 $2,500 $10,000 $120,000
Receptionist 1 $2,000 $2,000 $24,000
Groomer 1 $3,000 $3,000 $36,000

3. Pet Supplies & Care Costs

Item Description Monthly Cost Annual Cost
Pet Food High-quality pet food and treats $2,000 $24,000
Cleaning Supplies Detergents, sanitizers, etc. $300 $3,600
Pet Toys & Enrichment Toys, puzzles, and other enrichment items $500 $6,000
Bedding & Crates Beds, crates, and other comfort items $400 $4,800
Grooming Supplies Shampoos, brushes, clippers, etc. $200 $2,400

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $300 $3,600
Social Media Management Managing social media accounts $500 $6,000
Print Advertising Flyers, posters, newspaper ads $200 $2,400
Website Maintenance Hosting, domain, updates $100 $1,200
Email Marketing Email campaigns and newsletters $150 $1,800
Promotional Events Special events and promotions $200 $2,400

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Equipment Maintenance Regular maintenance of facility equipment $300 $3,600
Uniforms Staff uniforms and aprons $150 $1,800
Licenses & Permits Business licenses, health permits, etc. $100 $1,200
POS System Point of Sale software and hardware $150 $1,800
Contingency Fund Emergency repairs and unexpected costs $500 $6,000
Office Supplies Stationery, pens, printer ink, etc. $100 $1,200
Staff Training Training programs and materials $200 $2,400

Some animal day cares make 5x more profit than you!

We have studied the strategies of the best animal day cares in the world. Replicate them now!

marketing strategy for an animal day care

What are the biggest expenses for an animal day care?

Be mindful of these potential pitfalls. Here are five major costs every animal day care owner needs to consider, along with some tips on how to manage them effectively.

    • Pet food and suppliesThese can take up a significant portion of your budget. You're dealing with perishables and consumables, and prices can vary based on seasonality, supply chain issues, and quality. To keep these costs in check, focus on portion control, negotiate better prices with suppliers, and minimize waste. It's easy to overspend by buying too much or opting for premium brands that don’t add enough value.
    • Your animal care staffYour staff is your backbone, but paying for their wages, benefits, and training can be expensive. This cost is always high because you need a certain number of employees to provide excellent care and keep things running smoothly. You can optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor service.
    • Rent and utilities of your facilityPrime locations come with high rent, but they can attract more clients. Utilities like electricity, water, and heating are essential but add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient appliances and lighting. Overspending often happens when you choose a location that's too big or too fancy for your needs.
    • MarketingYou need to get the word out about your animal day care, but advertising can be pricey, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we give in our pack. Overspending can happen if you invest in flashy campaigns without a clear return on investment.
    • Facility equipment and maintenance costsThis includes everything from kennels and play areas to grooming tools. These are expensive because quality equipment and regular maintenance are crucial for smooth operations and client satisfaction. Optimize by investing in durable, energy-efficient equipment and maintaining it regularly to avoid costly breakdowns. You can overspend by going for the latest high-tech gadgets you don’t really need.

How to spend less with your animal day care service?

Here are practical tips to help you, as an animal day care owner, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Pet Food Partner with local pet food suppliers for bulk purchases and seasonal discounts.
Staff Costs Implement a scheduling software to optimize staff hours and reduce overtime.
Utilities Install LED lighting and energy-efficient heating and cooling systems.
Marketing Run social media contests for your animal day care and collaborate with local pet influencers for free exposure.
Cleaning Supplies Train staff on efficient use of cleaning supplies to reduce waste.
Equipment Maintenance Set up a maintenance log for regular checks and servicing of play equipment and grooming tools.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually.
Pet Supplies Use cost-effective, eco-friendly pet supplies and offer discounts for customers bringing their own items.
Play Equipment Purchase high-quality, durable play equipment that can withstand frequent use.
Management Software Choose a management software that offers essential features with low transaction fees and integrates with other systems.
Staff Training Conduct regular in-house training sessions and use free online resources.
Waste Management Implement a waste tracking system to minimize waste and donate excess supplies to local shelters.
Technology Invest in multi-functional grooming and cleaning appliances and utilize management software for bookings and client records.
Linen and Laundry Partner with a cost-effective linen service and consider reusable towels and bedding.
Forms and Documentation Use digital forms and QR codes for client check-ins to reduce printing costs.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals.
Transportation Plan pick-up and drop-off routes to maximize efficiency and reduce fuel costs.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital record systems.
Inventory Management Use inventory management software to track stock levels and reduce spoilage.
Pest Control Schedule monthly pest control services and maintain cleanliness standards to prevent infestations.
Music and Entertainment Use a streaming service for background music and host local pet events during off-peak times.
Uniforms Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service.

Copy the tactics of the best animal day cares in the world!

There are animal day cares that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for an animal day care

Expenses that are just useless for an animal day care

Yes, some expenses for your animal day care are just unnecessary. They don't contribute to improving the care of the animals or enhancing the customer experience.

Animal Day Care Expense Reason It's Unnecessary
Luxurious Pet Furniture High-end pet furniture is often not appreciated by the animals and can be a significant drain on the budget.
Premium Pet Food Brands Unless specifically requested by the pet owner, most pets are content with mid-range food options.
Excessive Toy Varieties Having too many types of toys increases inventory costs and can lead to clutter.
High-End Grooming Equipment Top-of-the-line grooming tools are not always necessary and can be cost-prohibitive.
Paper Advertising Traditional paper ads often have a lower return on investment. Don’t include them in the marketing strategy of your animal day care.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the customer experience.
Excessive Staff Overstaffing leads to higher labor costs without necessarily improving the quality of care.
Premium Subscription Services Expensive subscriptions for music or magazines often go unnoticed by both pets and their owners.
Exclusive Treats Using rare treats can inflate costs and complicate supply chains.
Costly Furniture High-end furniture is not always appreciated by pets and can be a significant expense.
Custom Printed Collars Personalized collars are a minor detail that most pet owners overlook, and they can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most pets are content with filtered tap water, making expensive bottled water unnecessary.
Extra Transport Vehicles Maintaining a larger fleet than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Overly Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Decorations Elaborate decorations are often ignored by pets and add to the cost.
High-End Pet Accessories Luxury pet accessories are prone to damage and expensive to replace, often going unnoticed by pets.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Marketing Materials Frequently redesigning marketing materials is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense.Get our marketing budget planner template.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
High-End Pet Care Equipment Specialized pet care equipment is often unnecessary and adds to costs without a proportional benefit.

Stop working with a tight budget for your animal day care service!

Managing a budget for an animal day care when funds are tight can feel overwhelming. It's like being in a constant state of worry where any unexpected expense can throw you off balance.

This ongoing pressure makes it nearly impossible to invest in growth projects, leaving you always scrambling to cover costs. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, cutting corners and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more breathing room and more resources to enhance your services.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of animal day cares just like yours. Get them now!

Make your animal day care service more profitable

We have studied the strategies of the best animal day cares in the world. All their tactics are explained in our pack!

marketing strategy for an animal day care
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