![Woodwork Company: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-6_6f7551a7-d814-46a2-94f8-eac87f5b82d9.png?v=1715867528&width=1100)
SEO isn't just for tech giants and online stores—it's a powerful tool that the best woodwork companies use strategically to attract clients.
We understand that you're busy crafting beautiful pieces and the thought of optimizing your website might feel like another burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your workshop.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for woodwork businesses.
Get the SEO checklist made for woodwork company owners
The best woodwork companies rank first on Google. Here is a free tool to to get you started.
What is SEO for woodwork companies exactly?
Simply put, SEO is all about making your woodwork company’s website more attractive to search engines like Google.
When someone searches for "custom wood furniture in [Your Town]" or "handcrafted wooden cabinets," SEO helps your woodwork company show up in the results. The goal is to get your website higher up on the search results page so more people can find and choose your services.
Why is SEO Important for Woodwork Companies?
SEO is incredibly important for woodwork companies, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your woodwork services online, especially when they're looking for custom furniture or cabinetry.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best woodworker near me" and finding your company right at the top!
- Attracting More Local Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for custom woodwork, your company pops up. This means more local projects and satisfied clients.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your woodwork company:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in custom bookshelves, make sure you use phrases like "custom bookshelves" or "handcrafted wooden bookshelves" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your woodwork services. Share your portfolio, customer testimonials, upcoming projects, and stories about your craftsmanship and team.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover custom wood furniture and cabinetry at [Your Company Name], the top-rated woodwork company in [Your Town]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from home improvement blogs, local news sites, or community event pages.
- Social Media:
Being active on social media with your woodwork company’s page can drive traffic to your site and improve your online presence. Share your latest projects, customer reviews, and special offers to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking to see your portfolio and services!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online inquiry or booking system.
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Which keywords should you target for your woodwork contracting service?
Woodwork business owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the type of woodworking services or products you offer. This increases the chances that people will find and choose your company for their woodworking needs.
For example, if you specialize in custom furniture, targeting keywords like "best custom furniture maker" or "custom wood furniture near me" helps attract customers searching for those terms. This makes it easier for people interested in custom woodworking to find your business online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for woodwork business owners.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best custom furniture maker in [Your City] | High | Optimize your website with high-quality images of your work, gather customer reviews, list on local directories, and use local SEO strategies. |
| Where to buy custom wood furniture | Medium | Create blog posts or pages on your website highlighting your best pieces, use keywords naturally in content, and engage with local home decor bloggers. |
| Woodworking services near me | Medium | Use beautiful imagery of your workshop and projects, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best place for custom cabinets in [Your City] | Medium | Feature specific services prominently on your website (e.g., custom cabinets, bespoke furniture), use local SEO tactics, and promote specials on social media. |
| [Your Specialty] woodwork in [Your City] | High | Highlight unique aspects of your craftsmanship, create SEO-friendly content about your projects, and engage with the local community online. |
| Top-rated woodworker near me | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable custom furniture in [Your City] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find custom woodwork near me | Medium | Use local SEO strategies, create content around popular projects, and ensure your website is optimized for mobile users searching nearby. |
| Popular woodworker in [Your City] | Medium | Use social media to share popular projects, engage with local influencers, and gather customer testimonials to build credibility. |
| Best woodworker for families in [Your City] | Low | Create family-friendly content, highlight services for families on your website, and host family-themed workshops to generate buzz. |
What really matters when you do SEO for a woodwork company
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For woodwork business owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your woodwork company appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to choose your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific woodworking services or products. |
| Optimize for local SEO | Ensures your woodwork company shows up in local searches (e.g., "custom furniture near me"), driving foot traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your work | Attractive photos entice potential customers, showcasing your craftsmanship and the quality of your work, which can significantly influence their decision to hire you. |
| Include a detailed portfolio with keywords | Allows search engines to index your portfolio, helping you appear in searches for specific types of woodwork, and makes it easy for customers to see what you offer. |
| List your business on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local home improvement bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special projects and offers | Creates a sense of urgency and excitement, encouraging potential customers to choose your woodwork company for unique projects. |
| Utilize social media to share updates and engage with customers | Builds a community around your business, keeps customers informed about new projects, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online consultations and quotes | Makes it convenient for customers to plan their projects or get estimates, leading to increased bookings and sales. |
| Create blog posts about your projects and woodworking tips | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your woodwork company unique. |
Copy the tactics of the best woodwork companies in the world!
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What is always useless when you do SEO for a woodwork company
We have studied a lot of woodwork companies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your woodwork business. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-woodwork related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestwoodworkintown.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same products | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique product or service. |
| Using Flash for product galleries or contact forms | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for woodwork services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your woodwork company's SEO efforts. |
| Ignoring structured data for products | Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your online product catalog regularly | Outdated product information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual woodwork projects. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your woodwork company's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your woodwork contracting service?
Well, let's be upfront. Here’s the thing: SEO can get pretty intricate, and having some support can really make a difference. Imagine trying to juggle running your woodwork company, managing your team, ensuring quality craftsmanship, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating beautiful woodwork. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your woodwork business online, and ultimately, more clients commissioning your work.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your woodwork company’s website much more visible in strategy pack for woodwork business owners.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your woodwork company and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your woodwork contracting service more profitable
We have studied the strategies of the best woodwork companies in the world. All their tactics are explained in our pack!
Useful tools woodwork company owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your woodwork company's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your woodwork company appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your woodwork business, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your woodwork company's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your woodwork website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your woodwork company's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your woodwork business improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your woodwork company's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your woodwork company's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your woodwork website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your woodwork services, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your woodwork company's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best woodwork company owners
We understand why many woodwork business owners might shy away from SEO and marketing.
Running a woodwork company is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your woodwork projects rather than dive into something that seems complicated and uncertain. No need to deteriorate your woodwork company’s budget here.
That's why we've created a "marketing pack" specifically for woodwork business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your woodwork business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small woodwork companies, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your woodwork business thrive without adding extra stress to your already busy life.
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