![Woodwork Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_121241bc-af7c-46a9-b134-cd3a50101c65.png?v=1715865717&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best woodwork companies in the world use strategically to attract clients.
We know you're busy running your woodwork business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your workshop.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for woodwork businesses.
Get the content idea list made for woodwork company owners
A lot of woodwork companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a woodwork company
We have meticulously analyzed numerous woodwork companies' social media accounts while developing our strategy pack for woodwork businesses - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Woodwork Business |
|---|---|
| High-Quality Project Photos | Visually stunning images of completed woodwork projects can captivate potential clients, inspiring them to commission similar work. |
| Behind-the-Scenes Videos | Showcasing the workshop, craftsmen, and creation processes builds trust and fosters a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and special deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your woodwork company to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, exhibitions, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed woodwork can attract clients looking for special, timely pieces. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Project Shares | Sharing DIY project ideas can intrigue woodworking enthusiasts and motivate them to seek your expertise for more complex projects. |
| Daily Workshop Updates | Regularly updating followers with daily activities in the workshop keeps your business top-of-mind and encourages spontaneous inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about the craftsmen creates a personal connection and humanizes your brand. |
| Woodworking Tips | Sharing tips and tricks from the workshop can engage followers who are woodworking enthusiasts and DIYers. |
| Sustainability Initiatives | Highlighting sustainable practices or locally sourced materials appeals to environmentally conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some woodwork companies make 5x more profit than you!
We have studied the strategies of the best woodwork companies in the world. Replicate them now!
How can woodwork company owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your woodwork projects are essential.
People appreciate craftsmanship with their eyes first. Make sure the lighting is good, the wood looks polished, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your woodwork company. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or custom projects. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your woodwork company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your woodwork company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for woodwork business owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your woodwork company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for woodwork companies on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for woodwork companies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your woodwork business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Utilize natural light by photographing your woodwork projects near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage customers to share photos of your woodwork in their homes by offering a monthly raffle for those who tag your company on Instagram. |
| DIY Project Videos | Film short, simple DIY woodwork projects using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your workshop or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for your latest projects using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the workshop. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite wood types or suggestions for new projects. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite woodwork pieces. Take a quick photo and share a short story about their experience with your company. |
| Workshop Photos | Create attractive settings using inexpensive items like tablecloths, tools, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reclaimed wood or non-toxic finishes. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the workshop prep work, such as cutting wood or assembling pieces. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a small woodwork item. Use prizes that are cost-effective like a custom-made key holder. |
| Seasonal Project Posts | Highlight seasonal woodwork projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best woodwork companies in the world!
There are woodwork companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for woodwork companies
Investing in high-quality social media content for your woodwork company can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Woodworking Tutorials | Hosting live or recorded woodworking tutorials where your craftsmen demonstrate how to create popular pieces can foster a sense of community and attract a global audience. |
| Interactive 360° Workshop Tours | Offering virtual 360° tours of your workshop, including the design and production areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Furniture Pieces | Creating buzz with limited edition or seasonal furniture pieces available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Master Craftsman Experience | Offering an exclusive experience where customers can work alongside a master craftsman to create a custom piece can create a memorable experience and word-of-mouth. |
| AR Furniture Visualization | Implementing augmented reality (AR) technology in your catalog where customers can see a 3D representation of furniture in their own space can enhance the buying experience and attract tech-savvy customers. |
| Themed Woodworking Events | Hosting themed woodworking events, such as a rustic furniture workshop or a holiday decor class, can provide a unique and immersive experience, attracting groups and special occasions. |
| Woodworking Challenge Contests | Organizing woodworking challenge contests (e.g., creating a piece within a time limit) can create viral moments, attracting competitive woodworkers and spectators. |
| Collaborative Pop-Up Workshops | Partnering with other local artisans or woodworking companies to host pop-up workshops can introduce your business to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your wood, the sustainable practices you follow, or the personal journey of your craftsmen can create an emotional connection with customers. |
| Interactive Design Selection | Allowing customers to choose design elements for a custom piece via social media polls can make them feel involved and eager to see the final product they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using reclaimed wood or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Workshop Pop-Ups | Operating a mobile workshop in different locations or at local events can expand your reach and attract new customers who may visit your main workshop later. |
| DIY Kit Subscription Service | Offering a subscription service where customers receive monthly DIY woodworking kits and instructions can create a loyal customer base. |
| Immersive Woodworking Workshops | Hosting workshops where customers can learn advanced woodworking techniques from your craftsmen can attract woodworking enthusiasts and create a sense of exclusivity. |
| Flash Mob Woodworking Events | Organizing flash mob woodworking events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for woodwork companies on social media
Don't waste your time and resources on these strategies. We've seen many woodwork companies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Woodwork Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your company appear unoriginal or untrustworthy. | Use real photos of your projects, workshop, and team to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with woodworking or your company confuses followers and dilutes your brand. | Keep your content focused on your projects, woodworking tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on woodworking, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your company. |
Make your woodwork contracting service more profitable
We have studied the strategies of the best woodwork companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your woodwork contracting service
We understand that as a woodwork business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a woodwork company are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for woodwork business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your woodwork business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small woodwork companies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your woodwork business's visibility online.
With our marketing pack, you can invest in your woodwork business's growth without feeling overwhelmed or uncertain.
Your woodwork contracting service could make more money!
Most woodwork company owners don't know how to grow their business. Let us teach you the right strategies.
