Wellness Coach Marketing Budget Estimator

If you are a wellness coach, marketing is essential to grow your practice. However, determining the right budget for promoting your services can be challenging—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. Answer a few simple questions below to receive a precise estimate of your ideal monthly marketing budget for your wellness coaching business. We hope you find it useful and inspiring!

Good news for you, we have a lot of marketing resources for wellness coaches

1. What is your coaching practice's market area?

Smaller market with less competition Major urban area with high competition

In highly competitive urban areas, you may need a more aggressive marketing strategy.

2. Do you have a website with online booking and service offerings?

No Yes

An online booking system often requires extra digital marketing support and ongoing SEO efforts.

3. What type of content do you plan to prioritize?

High-quality wellness videos Client testimonials Behind-the-scenes insights Live coaching demos Promotional session offers

More polished content like high-quality videos or client testimonials generally require higher production investments.

4. On how many social networks do you plan to post?

2

Popular platforms for wellness coaches include Instagram, Facebook, LinkedIn, and sometimes YouTube. More platforms mean more content management.

5. Are you planning to hire a dedicated digital marketing manager?

Yes No

Focusing on coaching leaves little time for marketing. A dedicated manager can boost your online presence, though it adds to your budget.

6. How would you position your wellness coaching services?

High-end / premium (personalized, exclusive coaching) Mid-range (quality coaching at fair prices) Budget-friendly (group sessions, affordable packages) Specialized / niche (holistic, alternative therapies)

Premium services often require more refined branding and marketing, while budget options may need less costly promotions.

7. How intensively do you plan to invest in paid advertising?

5

A higher level indicates more spending on platforms like Facebook Ads, Instagram Ads, and Google Ads.

8. Do you offer corporate wellness programs?

No Yes

Corporate programs often require additional networking, outreach, and sometimes LinkedIn ads or industry events.

9. How frequently do you run special offers or seasonal wellness packages?

Occasionally Regularly

Regular promotions often require more advertising spend to highlight your offers.

10. Do you plan to collaborate with local wellness influencers or industry experts?

No Yes

Collaborating with influencers or experts can boost your visibility but will add to your overall marketing costs.

11. What is your approximate monthly revenue? ($) Many wellness coaches budget around 7% of their monthly revenue for marketing. We’ll use 7% as a baseline and adjust based on your inputs.

12. Have you checked our marketing pack for wellness coaches?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid pitfalls, and invest only in profitable strategies tailored for the wellness coaching industry.

Calculate My Budget