![Wellness Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_6576494a-ff8b-4d2e-8103-dab6aa05c978.png?v=1715865447&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best wellness coaches in the world use strategically to attract clients.
We know you're busy guiding your clients towards healthier lives and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your practice.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for wellness coaches.
Get the content idea list made for wellness coaches
A lot of wellness coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a wellness coach
We have analyzed numerous wellness coaches' social media accounts to create our strategy pack for wellness coaches - here is what consistently drives engagement and attracts new clients.
| Content Type | Why It Works to Attract New Clients to Your Wellness Coaching Business |
|---|---|
| Transformation Photos | Before-and-after photos of clients' progress can inspire potential clients and showcase the effectiveness of your coaching. |
| Behind-the-Scenes Videos | Sharing glimpses of your daily routine, coaching sessions, and personal wellness practices builds trust and connection with your audience. |
| Client Testimonials | Positive reviews and success stories from your clients provide social proof and encourage others to seek your services. |
| Special Offers and Packages | Announcing limited-time offers, discounts, and special coaching packages can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by your clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or wellness businesses can introduce your coaching services to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or wellness retreats can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal wellness tips or holiday-themed coaching sessions can attract clients looking for special guidance during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join your coaching programs. |
| Wellness Tips | Sharing practical wellness tips and advice can intrigue health enthusiasts and motivate them to seek your expertise. |
| Daily Motivation Updates | Regularly updating followers with motivational quotes and tips keeps your coaching services top-of-mind and encourages spontaneous sign-ups. |
| Behind-the-Scenes Coach Stories | Featuring stories about your journey and experiences creates a personal connection and humanizes your brand. |
| Healthy Recipe Shares | Sharing healthy recipes can engage followers who are interested in nutrition and wellness, encouraging them to join your coaching programs. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly wellness tips appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some wellness coaches make 5x more profit than you!
We have studied the strategies of the best wellness coaches in the world. Replicate them now!
How can wellness coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your wellness sessions and client transformations are essential.
People are inspired by what they see. Make sure the lighting is good, the environment looks inviting, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your wellness coaching. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special programs, workshops, or seasonal offers. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your wellness coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your wellness coaching, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for wellness coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your wellness coaching business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for wellness coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for wellness coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your wellness coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Wellness Tips | Use natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free mini-session or wellness resource as a thank-you. |
| User-Generated Content | Encourage clients to share their wellness journey by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Wellness Videos | Film short, simple wellness tips or exercises using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Wellness Tips | Design simple, eye-catching graphics for daily wellness tips using free tools like Canva. Include a brief description and a motivating photo. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their wellness goals or suggestions for new content. |
| Local Event Promotions | Collaborate with local wellness events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their wellness achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Homemade Wellness Photos | Create attractive settings using inexpensive items like yoga mats, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reusable water bottles or supporting local farmers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your prep work, such as setting up a meditation space or preparing healthy snacks. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book. |
| Seasonal Wellness Posts | Highlight seasonal wellness tips and practices using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best wellness coaches in the world!
There are wellness coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for wellness coaches
Investing in high-quality social media content for your wellness coaching business can be a game-changer. Many other coaches might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Wellness Webinars | Hosting live or recorded webinars where you share valuable wellness tips and strategies can create a sense of community and attract a global audience. |
| Virtual 360° Studio Tours | Offering virtual 360° tours of your wellness studio, including meditation spaces and fitness areas, can provide a unique behind-the-scenes experience and entice people to join your programs. |
| Exclusive Wellness Challenges | Creating buzz with limited-time wellness challenges can generate excitement and urgency, attracting new and repeat clients eager to improve their health. |
| Personalized Coaching Sessions | Offering exclusive one-on-one coaching sessions where clients can receive personalized advice and support can create a memorable experience and word-of-mouth referrals. |
| AR Wellness Tools | Implementing augmented reality (AR) tools in your wellness programs where clients can visualize their progress can enhance the coaching experience and attract tech-savvy clients. |
| Themed Wellness Retreats | Hosting themed wellness retreats, such as a mindfulness weekend or a detox retreat, can provide a unique and immersive experience, attracting groups and special occasions. |
| Transformation Contests | Organizing transformation contests (e.g., best fitness transformation in 90 days) can create viral moments, attracting competitive individuals and spectators. |
| Collaborative Workshops | Partnering with other wellness experts to host workshops can introduce your coaching services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your clients' success journeys, the origins of your wellness philosophy, or your personal journey can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to set their wellness goals via social media polls can make them feel involved and eager to achieve the milestones they helped design. |
| Eco-Friendly Wellness Practices | Launching and promoting eco-friendly wellness practices, such as zero-waste workshops or sustainable product recommendations, can attract environmentally conscious clients and media attention. |
| Mobile Wellness Pop-Ups | Operating a mobile wellness studio in different locations or at local events can expand your reach and attract new clients who may join your main programs later. |
| Wellness Subscription Service | Offering a subscription service where clients receive monthly wellness plans and resources can create a loyal client base. |
| Immersive Wellness Workshops | Hosting workshops where clients can learn advanced wellness techniques can attract health enthusiasts and create a sense of exclusivity. |
| Flash Mob Wellness Events | Organizing flash mob wellness events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for wellness coaches on social media
Don't waste your time and resources on these strategies. We've seen many wellness coaches make these mistakes, and they won't help you stand out from the crowd or attract new clients to your coaching practice.
| Content Type | Why It Never Works for Wellness Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching practice appear unoriginal or untrustworthy. | Use real photos of your sessions, client transformations, and personal journey to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like wellness tips, client success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with wellness or coaching confuses followers and dilutes your brand. | Keep your content focused on wellness, coaching techniques, client experiences, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on wellness, personal growth, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your coaching services can bore followers and reduce engagement. | Share user-generated content, collaborate with other wellness professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your wellness coaching business more profitable
We have studied the strategies of the best wellness coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your wellness coaching business
We understand that as a wellness coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a wellness coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for wellness coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your wellness coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small wellness businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your wellness coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your wellness coaching business could make more money!
Most wellness coaches don't know how to grow their business. Let us teach you the right strategies.
