Video Game Marketing Budget Estimator

If you develop video games, marketing is crucial. However, determining the right budget can be tricky—you might worry about overspending or underinvesting. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive an estimate of your ideal monthly marketing budget for your game. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for video game developers

1. What is your video game’s target market competition level?

Niche market (low competition) Mass market (high competition)

High-competition markets often require more aggressive marketing and larger budgets to stand out.

2. Do you have an official game website with digital storefront functionality?

No Yes

An integrated website helps in direct game sales and typically requires ongoing maintenance and SEO work.

3. What type of promotional content do you plan to prioritize?

High-quality game trailers Developer interviews Behind-the-scenes looks Gameplay demos Special promotional events

Elaborate content like cinematic trailers or in-depth interviews typically requires higher production costs.

4. On how many social networks do you want to promote your game?

2

Popular platforms include Twitter, Instagram, YouTube, and Twitch. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated community manager?

Yes No

A dedicated community manager can boost engagement but increases monthly costs.

6. What is your game’s positioning?

Premium (AAA quality, high-budget) Standard (Quality indie game) Casual (Budget-friendly game) Indie/Experimental (Unique niche game)

Premium games often require more polished branding and marketing, whereas casual games may spend less on high-end visuals.

7. How intensively do you plan to invest in paid digital advertising?

5

Higher levels indicate more spending on ads such as Google Ads, YouTube Ads, and social media campaigns.

8. Do you plan to pursue B2B deals, such as platform partnerships or licensing?

No Yes

B2B strategies might require additional outreach and possibly trade show appearances.

9. How frequently do you plan to launch promotional events or in-game offers?

Occasionally Regularly

Frequent promotions typically require extra advertising efforts and higher budgets.

10. Do you plan to collaborate with gaming influencers or streamers?

No Yes

Influencer partnerships can boost your game’s visibility but require dedicated funds.

11. What is your approximate monthly revenue? ($) Many developers allocate around 7% of revenue for marketing. We'll use 7% as a baseline and adjust based on your other answers.

12. Have you checked our marketing pack for video game developers?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid pitfalls, and invest only in profitable strategies for the gaming industry.

Calculate My Budget