![Videogame: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_d60a548f-09fa-422d-9586-4c478837605e.png?v=1715865573&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best game developers in the world use strategically to attract players.
We know you're busy developing your game and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your game.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for game developers.
Get the content idea list made for video game developers
A lot of videogames manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a videogame
We have analyzed numerous video game social media accounts to create our strategy pack for video games - here is what consistently drives engagement and player growth.
| Content Type | Why It Works to Attract New Players to Your Game |
|---|---|
| Gameplay Trailers | High-quality trailers showcasing exciting gameplay can captivate potential players and entice them to try the game. |
| Developer Diaries | Behind-the-scenes videos featuring developers and the game creation process build trust and create a connection with the audience. |
| Player Testimonials | Positive reviews and testimonials from real players provide social proof and encourage others to download and play the game. |
| Special Events and Updates | Announcing limited-time events, updates, and new features can attract new players looking for fresh content and experiences. |
| User-Generated Content | Sharing content created by players (screenshots, fan art) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with gaming influencers can introduce the game to a broader, engaged audience. |
| Event Announcements | Promoting upcoming in-game events, tournaments, or live streams can attract new players interested in unique experiences. |
| Seasonal and Holiday Content | Highlighting seasonal events or holiday-themed updates can attract players looking for special in-game activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to play the game. |
| Game Tips and Tricks | Sharing tips and strategies can intrigue gaming enthusiasts and motivate them to try the game to apply what they've learned. |
| Daily Challenges | Regularly updating followers with daily challenges keeps the game top-of-mind and encourages spontaneous play sessions. |
| Behind-the-Scenes Staff Stories | Featuring stories about the development team creates a personal connection and humanizes the brand. |
| Game Development Insights | Sharing insights and stories from the development process can engage followers who are interested in game design and development. |
| Sustainability Initiatives | Highlighting sustainable practices or charitable initiatives appeals to socially conscious gamers. |
| Player Spotlights | Featuring regular players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into players. |
Some videogames make 5x more profit than you!
We have studied the strategies of the best videogames in the world. Replicate them now!
How can video game developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and gameplay videos of your game are essential.
Players engage with visuals first. Make sure the lighting is good, the graphics are sharp, and the gameplay looks exciting and immersive.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Gamers appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your game development. Behind-the-scenes photos, developer stories, and player shoutouts can create a personal connection with your audience.
If you want to keep your potential players excited, highlight any special events, updates, or new features. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new players.
An example of our marketing pack for video game developers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your game’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your game, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for game developers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking screenshots, recording gameplay videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage players to share their own screenshots and tag your game. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for videogames on social media
Our team has crafted this list featuring highly specific, low-budget content ideas tailored for video game developers, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your video game.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Gameplay Screenshots | Capture high-quality screenshots using in-game tools. Enhance them with free apps like Snapseed or VSCO. |
| Player Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer in-game rewards or exclusive content as a thank-you. |
| User-Generated Content | Encourage players to share their gameplay moments by offering a monthly raffle for those who tag your game on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials of game mechanics or tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Update Announcements | Design simple, eye-catching graphics for game updates using free tools like Canva. Include a brief description and a captivating image. |
| Developer Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite game features or suggestions for new content. |
| Local Event Promotions | Collaborate with local gaming events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local gaming charity events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite in-game moments. Take a quick screenshot and share a short story about their experience with your game. |
| Concept Art Photos | Create attractive settings using inexpensive items like props and backdrops from dollar stores to showcase your concept art. |
| Sustainability Tips | Share eco-friendly practices such as digital-only releases or using energy-efficient servers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding or designing characters. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win in-game items. Use prizes that are cost-effective like exclusive skins or avatars. |
| Seasonal Event Posts | Highlight seasonal in-game events using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best videogames in the world!
There are videogames that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for videogames
Investing in high-quality social media content for your video game can be a game-changer. Many other developers might not put in the effort, giving you a golden opportunity to stand out, capture gamers' attention, and build a dedicated community.
| Content Type | Why It Could Bring a LOT of Players |
|---|---|
| Developer Livestreams | Hosting live or recorded developer streams where your team discusses game development, showcases new features, and answers player questions can create a sense of community and attract a global audience. |
| Interactive 360° Game World Tours | Offering virtual 360° tours of your game world, including key locations and hidden areas, can provide a unique behind-the-scenes experience and entice people to play. |
| Limited Edition In-Game Items | Creating buzz with limited edition or seasonal in-game items available for a short time can generate excitement and urgency, attracting new and repeat players. |
| Exclusive Beta Access | Offering exclusive beta access where players can test new features and provide feedback can create a memorable experience and word-of-mouth. |
| AR Game Integration | Implementing augmented reality (AR) technology in your game where players can see 3D representations of characters or items in their real-world environment can enhance the gaming experience and attract tech-savvy players. |
| Themed In-Game Events | Hosting themed in-game events, such as a Halloween quest or a holiday treasure hunt, can provide a unique and immersive experience, attracting groups and special occasions. |
| Player Challenge Contests | Organizing player challenge contests (e.g., speed runs or high-score competitions) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Game Modes | Partnering with other game developers to create collaborative game modes or crossover events can introduce your game to new audiences and create a buzz in the gaming community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the game's lore, character backstories, or the development journey can create an emotional connection with players. |
| Interactive Content Creation | Allowing players to vote on new features or content via social media polls can make them feel involved and eager to see the results of their input in the game. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as in-game events that raise awareness about environmental issues, can attract environmentally conscious players and media attention. |
| Mobile Game Demos | Offering mobile demos of your game at different locations or events can expand your reach and attract new players who may purchase the full game later. |
| Subscription-Based Content | Offering a subscription service where players receive monthly in-game content, such as new levels or exclusive items, can create a loyal player base. |
| Immersive Game Development Workshops | Hosting workshops where players can learn about game development techniques from your team can attract gaming enthusiasts and create a sense of exclusivity. |
| Flash Mob Gaming Events | Organizing flash mob gaming events in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for videogames on social media
Don't waste your time and resources on these strategies. We've seen many game developers make these mistakes, and they won't help you stand out from the crowd or attract new players to your game.
| Content Type | Why It Never Works for Games | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack authenticity and can make the game appear unoriginal or untrustworthy. | Use real screenshots, concept art, and behind-the-scenes images to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like developer diaries, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your game confuses followers and dilutes your brand. | Keep your content focused on your game, updates, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your game's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your game positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your game, community, and unique features. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate players looking for genuine interaction. | Respond personally to comments and messages to show that you care about your players and value their feedback. |
| Overly Staged Screenshots | Screenshots that look too perfect can seem inauthentic and less relatable. | Use natural in-game moments and casual settings to make your screenshots feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your game can bore followers and reduce engagement. | Share user-generated content, collaborate with other developers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential players. | Address negative feedback calmly and constructively, showing that you are willing to improve and value player input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your game seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate players and deter participation. | Offer simple, clear, and straightforward promotions that are easy for players to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your game. |
Make your videogame more profitable
We have studied the strategies of the best videogames in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your videogame
We understand that as a video game developer or studio owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than indie developers or small studios like yours.
The day-to-day demands of developing and managing a video game are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for video game developers and studios like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your game. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small game developers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your game's visibility online.
With our marketing pack, you can invest in your game's growth without feeling overwhelmed or uncertain.
Your videogame could make more money!
Most video game developers don't know how to grow their business. Let us teach you the right strategies.
