Video Games Store Marketing Budget Estimator

If you own a video games store, marketing is essential—but finding the right budget can be challenging. Answer a few quick questions and get a tailored monthly marketing budget estimate designed specifically for your store.

Good news for you, we have a lot of marketing resources for video games store owners

1. What is your video games store’s location type?

Small town or niche community Major city or high-competition market

Stores in competitive urban areas might need a more aggressive marketing strategy.

2. Do you sell video games online?

No Yes

An online store demands extra investment in SEO, online ads, and digital promotions.

3. Which content strategies will you prioritize?

High-quality game trailers and reviews Customer testimonials and reviews Behind-the-scenes/live gameplay streams Gaming tournaments or event coverage Promotional offers and discounts

Advanced video content and live events usually require higher production budgets.

4. On how many social platforms do you plan to maintain an active presence?

2

Platforms like Facebook, Instagram, Twitter, TikTok, and YouTube are key channels for video game stores.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can enhance your digital presence, although it does add to your costs.

6. What is your video games store’s market positioning?

Premium / exclusive (rare games, collector's editions) Mid-range (diverse selection, popular titles) Budget-friendly (discounts, deals) Indie / specialized (niche games)

Premium stores often require a more refined and polished marketing approach compared to budget-friendly outlets.

7. How aggressively will you invest in paid advertising?

5

Higher intensity means increased spending on platforms like Facebook Ads, Google Ads, and influencer collaborations.

8. Do you engage in B2B sales (e.g., wholesale to gaming cafes, e-sports teams, or organizations)?

No Yes

B2B marketing might include trade shows, specialized outreach, or even LinkedIn ads.

9. How frequently do you run promotions or special discounts?

Occasionally Regularly

Regular promotions often require additional ad spend to boost visibility.

10. Do you plan to collaborate with gaming influencers or popular streamers?

No Yes

Influencer collaborations can dramatically increase your store’s reach, but they do add extra costs.

11. What is your approximate monthly revenue from your video games store? ($) Many businesses budget a percentage of revenue for marketing. We start with 7% and adjust based on your answers.

12. Have you checked our marketing pack for video games stores?

No Yes

Our marketing pack offers strategic insights, helping you allocate your budget efficiently and target the right audience.

Calculate My Budget