It's made for video games store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take promoting on Snapchat or creating a Pinterest board—they are common strategies, but they just don’t align with your store’s audience.

You run a video games store. You don’t want to "promote gaming culture" or "build a community of gamers". You want every game sold, every console in the hands of a player, and every level ready to be conquered. That’s your marketing goal. Nothing else matters.

How do you get gamers to visit your store for the latest video games and consoles, even if it’s not in their usual area? What’s the best way to highlight your top releases and exclusive editions? How can you make your store the top destination for gaming? How do you ensure repeat visits for new games and special offers?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.