Spray Tan Salon Marketing Budget Estimator

If you own a spray tan salon, a targeted marketing strategy is key. But finding the right budget might feel overwhelming—you may worry about overspending or missing opportunities. Answer a few simple questions to receive a personalized monthly marketing budget estimate designed just for your salon. Enjoy using our tool!

Good news for you, we have a lot of marketing resources for spray tan salon owners

1. What is your spray tan salon’s location type?

Suburban or low-competition area Downtown city center or high-competition area

Highly competitive urban centers may require more robust marketing efforts.

2. Do you have a website with online booking functionality?

No Yes

Online booking systems typically need regular updates, SEO optimization, and paid traffic campaigns.

3. What type of content do you plan to prioritize?

High-quality before-and-after photos Client testimonials Behind-the-scenes Tutorial videos Promotional offers

High-production content, like professional before-and-after shoots or videos, usually incurs higher costs.

4. On how many social networks do you want to post?

2

Popular platforms for spray tan salons include Instagram, Facebook, TikTok, and Pinterest.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can ensure a consistent online presence, though it increases overall costs.

6. What is your spray tan salon’s market positioning?

Luxury / premium (organic, high-end solutions) Mid-range (quality services at fair prices) Budget-friendly Boutique / specialized

Premium salons often require sophisticated branding while budget-friendly options can manage with a leaner approach.

7. How intensively do you plan to invest in paid advertising?

5

Higher levels mean more spending on Facebook, Instagram, Google Ads and other channels.

8. Do you offer group bookings or partner with hotels, fitness centers, or resorts (B2B)?

No Yes

B2B marketing may involve extra outreach efforts, such as LinkedIn ads or industry events.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Frequent promotions require consistent advertising efforts to effectively reach new and returning clients.

10. Do you plan to work with local beauty influencers?

No Yes

Collaborations with beauty influencers can expand your brand’s reach, though they require additional budget allocation.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of revenue for marketing. We’ll start with 5% and adjust based on your other selections.

12. Have you checked our marketing pack for spray tan salons?

No Yes

Our marketing pack is designed to help you fine-tune your budget, avoid common pitfalls, and invest only in the most profitable strategies tailored for the spray tan industry.

Calculate My Budget