Soft Drinks Brand Marketing Budget Estimator

If you own a soft drinks brand, marketing is essential to stand out in a competitive market. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for soft drink beand founders

1. What is your soft drinks brand’s location type?

Small region or low-competition market Large city or highly competitive market

Highly competitive markets require more aggressive marketing budgets to stand out.

2. Do you have a website with e-commerce functionality for your beverages?

No Yes

Selling online often requires ongoing site maintenance, SEO, and paid ads for driving traffic.

3. What type of content do you plan to prioritize?

High-quality product videos Customer taste test interviews Behind-the-scenes (flavor creation, production) Mixology or mocktail demonstrations Limited-edition flavor announcements or promo offers

More polished or specialized content (like high-quality videos or detailed taste test campaigns) typically requires higher production costs.

4. On how many social networks do you want to maintain a presence?

2

Popular platforms for beverage brands include Instagram, TikTok, Facebook, and YouTube. Managing more platforms increases your required resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a beverage brand can be time-consuming. A dedicated manager increases cost but ensures consistent online presence.

6. What is your soft drinks brand’s positioning?

Premium / organic / exotic flavors Mid-range (quality & fair pricing) Budget-friendly / widely accessible Artisanal / craft brand

Premium brands often require more polished visuals and marketing, while budget brands may spend less on high-end creative assets.

7. How intensively do you plan to invest in paid advertising?

5

A higher level implies more spending on channels like Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you sell to restaurants, cafés, hotels, or large retailers (B2B)?

No Yes

B2B marketing can require extra networking, outreach, and potentially different ad channels or trade shows.

9. How frequently do you launch promotions or limited-time beverage offers?

Occasionally Regularly

Brands with frequent specials often spend more on advertising to promote these offers.

10. Do you plan to work with local beverage influencers or brand ambassadors?

No Yes

Collaborations can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many brands allocate 5%–10% of revenue to marketing. We'll use 5% as a baseline and then adjust based on your inputs.

12. Have you checked our marketing pack for soft drinks brands?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies that fit your soft drinks audience.

Calculate My Budget