![Soft Drinks Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_020697d0-a051-4205-a087-903095973574.png?v=1715865522&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best soft drink brands in the world use strategically to attract customers.
We know you're busy perfecting your beverages and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new fans to your brand.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for soft drink brands.
Get the content idea list made for soft drink beand founders
A lot of soft drinks brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a soft drinks brand
We have analyzed numerous soft drink brands' social media accounts to create our strategy pack for soft drink brands - here is what consistently works to engage and attract new customers.
| Content Type | Why It Works to Get New Customers for Your Soft Drink Brand |
|---|---|
| High-Quality Drink Photos | Visually appealing images of your beverages can make potential customers crave your drinks, encouraging them to purchase. |
| Behind-the-Scenes Videos | Showcasing the production process, ingredients, and team members builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your soft drinks. |
| Specials and Promotions | Announcing limited-time offers, discounts, and special bundles can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your soft drink brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, tastings, or special launches can attract new customers interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal flavors or holiday-themed drinks can attract customers looking for special beverage options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to try your drinks. |
| Recipe Shares | Sharing recipes for cocktails or mocktails using your soft drinks can intrigue beverage enthusiasts and motivate them to try your products. |
| Daily Specials Updates | Regularly updating followers with daily specials or new flavors keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes your brand. |
| Drink Preparation Tips | Sharing tips and tricks for making the perfect drink can engage followers who are beverage enthusiasts and home mixologists. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly packaging appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some soft drinks brands make 5x more profit than you!
We have studied the strategies of the best soft drinks brands in the world. Replicate them now!
How can soft drink beand founders make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your soft drinks are essential.
People drink with their eyes first. Make sure the lighting is good, the drinks look refreshing, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal flavors. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for soft drink beand founders
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your soft drinks brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for beverage brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for soft drinks brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for soft drink brands, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your soft drink brand's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Drink Photos | Utilize natural light by positioning drinks near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to leave a quick video testimonial on their phone. Offer a free drink or a small discount as a thank-you. |
| User-Generated Content | Encourage customers to share their drink photos by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Drink Recipe Videos | Film short, simple recipes of popular drinks using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your production process or introduce the team during slow hours. |
| Daily Flavor Posts | Design simple, eye-catching graphics for daily flavor highlights using free tools like Canva. Include a brief description and a refreshing photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the production area. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite flavors or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite drinks. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Drink Photos | Create attractive settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using sustainable ingredients. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the drink preparation process, such as mixing ingredients or bottling. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free drink. Use prizes that are cost-effective like a free bottle or can. |
| Seasonal Flavor Posts | Highlight seasonal ingredients and flavors using natural light and your smartphone camera. Share the story behind the flavor to add interest. |
Copy the tactics of the best soft drinks brands in the world!
There are soft drinks brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for soft drinks brands
Investing in top-notch social media content for your soft drinks brand might be worth it because many other brands won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal following.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Mixology Sessions | Hosting live or recorded mixology sessions where experts demonstrate how to create unique drinks using your soft drinks can create a sense of community and attract a global audience. |
| Interactive 360° Factory Tours | Offering virtual 360° tours of your production facility can provide a unique behind-the-scenes experience and entice people to learn more about your brand. |
| Limited Edition Flavors | Creating buzz with limited edition or seasonal flavors available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Tasting Events | Offering exclusive tasting events where customers can sample new flavors and provide feedback can create a memorable experience and word-of-mouth. |
| AR Label Integration | Implementing augmented reality (AR) technology in your labels where customers can see a 3D representation of the drink's ingredients can enhance the experience and attract tech-savvy customers. |
| Themed Drink Parties | Hosting themed drink parties, such as a tropical night or a retro soda pop event, can provide a unique and immersive experience, attracting groups and special occasions. |
| Drink Challenge Contests | Organizing drink challenge contests (e.g., creating the most innovative mocktail) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Pop-Up Bars | Partnering with other local brands or bars to host pop-up events can introduce your soft drinks to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your flavors, the farmers you source from, or the personal journey of your founders can create an emotional connection with customers. |
| Interactive Flavor Selection | Allowing customers to choose new flavors via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as recyclable packaging or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Drink Stands | Operating mobile drink stands in different locations or at local events can expand your reach and attract new customers who may become loyal to your brand. |
| Recipe Subscription Service | Offering a subscription service where customers receive monthly drink recipes and ingredient kits to create your brand’s beverages at home can create a loyal customer base. |
| Immersive Beverage Workshops | Hosting workshops where customers can learn advanced drink-making techniques from your experts can attract beverage enthusiasts and create a sense of exclusivity. |
| Flash Mob Drink Tastings | Organizing flash mob drink tasting events in unexpected locations can create viral content and attract adventurous consumers looking for unique experiences. |
Content that never works well for soft drinks brands on social media
Don't waste your time and resources on these ideas. We've seen many soft drink brands make these mistakes, and they won't help you stand out from the crowd or attract new customers to your brand.
| Content Type | Why It Never Works for Soft Drink Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your drinks, production process, and team to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with beverages or your brand confuses followers and dilutes your brand. | Keep your content focused on your drinks, production, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your brand positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your drinks, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your soft drinks brand more profitable
We have studied the strategies of the best soft drinks brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your soft drinks brand
We understand that as a soft drinks brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a soft drinks brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for soft drinks brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your soft drinks brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small soft drinks brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your brand's growth without feeling overwhelmed or uncertain.
Your soft drinks brand could make more money!
Most soft drink beand founders don't know how to grow their business. Let us teach you the right strategies.
