Social Network Marketing Budget Estimator

If you run a social network, marketing and user acquisition are crucial. However, determining the right budget can be tricky—you might worry about overspending or not investing enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive an estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for social network founders

1. What is your social network’s primary coverage area?

Niche or local-level coverage Global or highly competitive coverage

A globally competitive network typically requires more substantial marketing to stand out.

2. Do you monetize primarily through ads, subscriptions, or in-app purchases?

Ads only Ads + Subscription plans In-app purchases

Different monetization models may require a different focus (e.g., more brand awareness for ads, or targeting potential subscribers for subscription-based models).

3. What type of promotional content do you plan to prioritize?

High-quality brand videos User testimonials or success stories Educational webinars or events Long-form blog posts or articles Viral or challenge-based campaigns

Producing high-quality videos or running frequent events can significantly increase marketing costs.

4. On how many external platforms do you plan to promote your network?

2

You might use platforms like Facebook, Twitter, TikTok, LinkedIn, Reddit, etc. More platforms often mean more resource allocation.

5. Are you planning to hire a dedicated marketing manager or in-house team?

Yes No

Running a social network is time-consuming. Having a dedicated team can increase costs but ensures consistent user growth campaigns.

6. What is your social network’s positioning in the market?

Premium / exclusive community Mainstream / mid-range Budget-friendly / open to all Niche-focused / specialized community

Premium networks often require polished branding, while niche-focused platforms might rely more on targeted campaigns.

7. How aggressively do you plan to invest in paid ads (e.g., Google, Facebook, influencer promotions)?

5

Higher levels indicate a focus on large-scale user acquisition campaigns, which can be expensive.

8. Do you actively pursue partnerships or API integrations with other businesses (B2B outreach)?

No Yes

B2B outreach can involve attending conferences, targeted LinkedIn ads, or developer partnerships, affecting the marketing budget.

9. How frequently do you launch new growth campaigns or limited-time incentives?

Occasionally Frequently

Platforms that run frequent promotional pushes or user-acquisition drives often need a higher budget.

10. Do you plan to collaborate with influencers or brand ambassadors?

No Yes

Collaborations with prominent influencers or ambassadors can rapidly raise brand awareness but require dedicated funding.

11. What is your approximate monthly revenue? ($) Many online businesses allocate between 5%–12% of revenue for user acquisition and marketing. We'll start at 6% as a baseline and adjust based on your answers.

12. Have you checked our marketing pack for social network founders?

No Yes

Our marketing pack helps you allocate your budget effectively, avoid pitfalls, and focus on scalable strategies for your online platform.

Calculate My Budget