![Social Network: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_18f62f25-c2ac-4133-b9e2-a7b445d771e7.png?v=1715865579&width=1100)
Facebook and Instagram aren't just for sharing selfies and memes—they're powerful platforms that the most successful social networks use strategically to grow their user base and engagement.
We understand that managing a social network can be overwhelming, especially when you're focused on building and maintaining your community.
But here's the good news: you don't need to be a social media guru or invest a lot of money to see results. Just dedicating a few minutes each day can significantly boost your network's visibility and user interaction.
To make things easier for you, we've created a free list of content ideas - and for a comprehensive action plan, be sure to check out our strategy pack for social network managers.
Get the content idea list made for social network founders
A lot of social networks manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a social network
We have analyzed numerous social network platforms to create our strategy pack for social networks - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Grow Your Social Network |
|---|---|
| High-Quality Visuals | Eye-catching images and videos can capture attention and encourage users to explore your platform further. |
| Behind-the-Scenes Content | Sharing the development process, team activities, and platform updates builds transparency and trust with your audience. |
| User Testimonials | Positive feedback from real users provides social proof and encourages others to join your network. |
| Exclusive Features and Updates | Announcing new features, updates, and exclusive content can attract users looking for the latest and greatest. |
| User-Generated Content | Highlighting content created by your users fosters community engagement and adds authenticity to your platform. |
| Collaborations with Influencers | Partnering with influencers can introduce your social network to a broader audience and boost credibility. |
| Event Announcements | Promoting virtual events, webinars, or live sessions can attract users interested in unique and interactive experiences. |
| Seasonal and Thematic Posts | Creating content around seasons, holidays, or trending topics can keep your platform relevant and engaging. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage users and create a sense of community, encouraging them to stay active on your platform. |
| Tips and Tutorials | Sharing tips and tutorials on how to use your platform effectively can help users get the most out of their experience. |
| Daily Updates | Regularly updating users with new content or features keeps your platform top-of-mind and encourages frequent visits. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Platform Usage Tips | Sharing tips and tricks on how to maximize the use of your platform can engage users who are looking to enhance their experience. |
| Sustainability and Ethical Practices | Highlighting your platform's commitment to sustainability and ethical practices appeals to socially conscious users. |
| User Spotlights | Featuring active users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may become loyal members. |
Some social networks make 5x more profit than you!
We have studied the strategies of the best social networks in the world. Replicate them now!
How can social network founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos are essential for your social network profile.
People connect visually first. Make sure your images and videos are well-lit, clear, and engaging. Show the best side of your platform.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your social network. Behind-the-scenes photos, team stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your social network’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your social network, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for social network owners.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A post on your social network can be shared on Facebook, Instagram, or Twitter.
Encourage users to share their own content and tag your social network. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for social networks on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for social networks, complete with practical tips to keep costs down and maximize your online presence.
You might want to incorporate some of these ideas in the marketing strategy of your social network.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone User Photos | Encourage users to take photos using natural light. Enhance these photos with free apps like Snapseed or VSCO. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a small incentive like a free premium feature as a thank-you. |
| User-Generated Content | Encourage users to share their experiences by offering a monthly raffle for those who tag your social network on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use your platform using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Feature Highlights | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite features. Take a quick photo and share a short story about their experience on your platform. |
| Homemade Content Photos | Create attractive settings using inexpensive items like tablecloths, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as reducing digital waste or promoting green initiatives. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team working on new features or updates. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like a free month of premium access. |
| Seasonal Feature Posts | Highlight seasonal features or updates using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best social networks in the world!
There are social networks that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for social networks
Investing in high-quality content for your social network can be a game-changer. Many other platforms might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions with influencers or industry experts can create a sense of community and attract a global audience eager to engage and learn. |
| Interactive 360° User Profiles | Offering 360° interactive profiles where users can showcase their interests and activities can provide a unique experience and encourage more sign-ups. |
| Exclusive Content Drops | Creating buzz with exclusive content drops available for a limited time can generate excitement and urgency, attracting new and repeat users. |
| VIP User Experiences | Offering exclusive experiences for VIP users, such as early access to new features or special events, can create a memorable experience and drive word-of-mouth. |
| AR Filters and Effects | Implementing augmented reality (AR) filters and effects can enhance user engagement and attract tech-savvy individuals looking for innovative features. |
| Themed Online Events | Hosting themed online events, such as virtual parties or webinars, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge Contests | Organizing challenge contests (e.g., photo or video challenges) can create viral moments, attracting competitive users and spectators. |
| Collaborative Content Creation | Partnering with other influencers or platforms to create collaborative content can introduce your social network to new audiences and create a buzz in the community. |
| Story-Driven Posts | Sharing in-depth stories about user journeys, platform milestones, or behind-the-scenes content can create an emotional connection with users. |
| Interactive Polls and Surveys | Allowing users to participate in polls and surveys can make them feel involved and eager to see the results and impact of their contributions. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital sustainability practices, can attract environmentally conscious users and media attention. |
| Pop-Up Virtual Events | Hosting pop-up virtual events in different themes or formats can expand your reach and attract new users who may become regulars on your platform. |
| Subscription-Based Premium Features | Offering a subscription service where users receive access to premium features and exclusive content can create a loyal user base. |
| Immersive Learning Workshops | Hosting workshops where users can learn new skills or advanced techniques from experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Virtual Meetups | Organizing flash mob virtual meetups in unexpected online spaces can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for social networks on social media
Don't waste your time and resources on these strategies. We've seen many social network managers make these mistakes, and they won't help you stand out from the crowd or attract new users to your platform.
| Content Type | Why It Never Works for Social Networks | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your social network appear unoriginal or untrustworthy. | Use real photos of your team, users, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off users. | Mix in engaging content like user success stories, behind-the-scenes looks, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your social network confuses users and dilutes your brand. | Keep your content focused on your platform, user experiences, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your social network's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your platform positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on community, user stories, and your platform's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your platform can bore users and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your social network seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your users and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your social network. |
Make your social network more profitable
We have studied the strategies of the best social networks in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your social network
We understand that as a social network owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than emerging platforms like yours.
The day-to-day demands of running a social network are already overwhelming, leaving little time for additional tasks like marketing.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of marketing strategies can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for social network owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your social network. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for emerging social networks on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your platform's visibility online.
With our marketing pack, you can invest in your social network's growth without feeling overwhelmed or uncertain.
Your social network could make more money!
Most social network founders don't know how to grow their business. Let us teach you the right strategies.
