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You're a social media manager. Let's pose a crucial question - are your social media strategies effectively amplifying your brand's online presence?
We're bringing this up because we've noticed that many social media professionals face difficulties in crafting impactful content that resonates with their audience.
That's precisely why we've created a free social media planner template, specifically designed for social media managers. This resource is engineered to streamline your content creation process, ensuring each post engages and captivates your followers.
Moreover, if you're looking to elevate your brand's visibility using proven tactics and strategies, don't miss our Social Media Success Kit for Professionals.
Continue reading to learn how you can utilize this tool to boost your brand's digital footprint and make every post a strategic step towards achieving your marketing goals.
What social media platforms are best for promoting a social media manager?
It's a common misconception that all social media platforms are equally beneficial for promoting your services as a social media manager.
The truth is, each platform has its unique audience, content preferences, and interaction styles. For instance, while LinkedIn is excellent for B2B networking and establishing professional credibility, it might not be the best place to showcase more creative or visually-driven campaign strategies that platforms like Instagram or Pinterest excel in.
As a social media manager, you should focus on platforms that highlight your strengths in visual creativity, strategic content planning, and client engagement. Platforms like Instagram, Twitter, and Facebook are ideal for demonstrating these skills. Below, we've simplified this with a detailed table.
Also, we've compiled comprehensive guides for each significant platform in our toolkit for social media managers looking to expand their client base.
The most effective social media platforms for a social media manager
| Social Media Platform | Relevancy Level for Social Media Management | Detailed Explanation |
|---|---|---|
| High | Perfect for showcasing visually appealing content and creative campaigns, Instagram allows you to demonstrate your ability to engage with audiences through stories, posts, and reels. | |
| High | Facebook's diverse tools, including ads, groups, and events, enable you to show how you can manage and scale different aspects of social media strategies effectively. | |
| High | Twitter is ideal for demonstrating your prowess in real-time engagement, trending content, and concise communication, crucial for dynamic social media management. | |
| Medium-High | LinkedIn is valuable for networking with other businesses and professionals, showcasing your professional achievements, and publishing articles that reflect your expertise in social media strategy. | |
| Medium | Pinterest can be leveraged to display your skills in visual curation and long-term content planning, which are essential for brands focusing on lifestyle and design-driven products. | |
| TikTok | Medium | With its rising popularity, TikTok offers a platform to showcase your ability to tap into younger demographics and create engaging, trend-driven video content. |
| Snapchat | Low | While Snapchat can highlight your skills in creating ephemeral content, its less robust analytics and professional tools might not effectively showcase your comprehensive management skills. |
Some social managers make 5x more profit than you!
We have studied the strategies of the best social managers in the world. Replicate them now!
How to get started on social media for your social media management service?
Setting up and managing a social media account for your business is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our social media strategy pack for businesses.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your business’s niche, services, location, and price range. Who does it appeal to? Small business owners, freelancers, large corporations? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your business’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of services you offer, your location (if applicable), operating hours, and something unique about your business, like “Award-winning social media strategies” or “Helping brands grow since 2010.” Including a link to your portfolio, contact information, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management might be a good investment.
7-day social media calendar for a business
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your business's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our social media strategy pack for business owners.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key for B2B, while Instagram and Facebook are great for B2C. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your business appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your business, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your social media management service organically?
Here is a table of 12 very specific and creative content tactics a social media manager can use to organically increase their followers, along with the types of content that audiences engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful social media campaigns, please refer to our social media strategy pack.
| Strategy | How to make it so you it brings you profit |
|---|---|
| Live Q&A Sessions | Host live Q&A sessions where you answer followers' questions about social media strategies, tools, and trends. Encourage followers to submit their questions using a specific hashtag. This not only engages your current followers but also attracts new ones interested in learning from an expert. |
| Behind-the-Scenes Content | Share behind-the-scenes content of your daily work, including how you plan content, analyze metrics, and manage campaigns. This humanizes your brand and builds a stronger connection with your audience. |
| Content Creation Challenges | Organize a content creation challenge where followers submit their best social media posts. Offer incentives like free consultations or social media audits for the best entries. This encourages user-generated content and increases visibility. |
| Collaborations with Influencers | Collaborate with industry influencers to create content or host joint webinars. Their followers become exposed to your expertise, potentially increasing your follower base. |
| Sneak Peeks of New Tools | Tease upcoming social media tools or features with sneak peek photos or videos. Create a buzz by letting your followers vote on which tools they are most excited about, making them feel involved in the process. |
| Weekly Tips and Tricks | Share weekly tips and tricks for improving social media performance. These can be based on the latest trends, algorithm changes, or best practices, creating a valuable resource that encourages sharing. |
| Exclusive Webinars | Promote exclusive webinars where followers can learn advanced social media strategies and ask questions in real-time. Share these experiences on social media to attract high-engagement followers. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the best time to post or voting for their favorite social media platform. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Case Study Spotlights | Highlight successful case studies of your clients through informative posts or stories. This educates your followers and showcases your expertise in delivering results. |
| Client Testimonials | Share client reviews or success stories, with their permission. This not only shows appreciation for your clients but also encourages others to seek your services and share their own experiences. |
| Sustainability Initiatives | If your business focuses on sustainability, share your initiatives, such as reducing digital waste, supporting eco-friendly tools, or promoting green practices. This attracts followers who value sustainability and want to support like-minded businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive services available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique opportunities. |
Copy the tactics of the best social managers in the world!
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What are some common social media mistakes to avoid as a social media manager?
As a social media manager, there are common pitfalls that can hinder your effectiveness and impact. Below, you'll find a detailed table that outlines these mistakes, their potential consequences, and strategic advice on what to avoid and what to do instead to enhance your social media management.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Audience Engagement | Reduced follower interaction and brand loyalty. | Do not overlook or delay responses to comments and messages. | Engage actively by promptly replying to comments and messages, and interact with followers' content. |
| 2 | Inconsistent Content Posting | Loss of audience interest and decrease in reach. | Avoid erratic posting frequencies or content overload. | Develop and adhere to a consistent posting schedule that keeps your audience engaged without overwhelming them. |
| 3 | Overly Promotional Posts | Decreased follower engagement and potential unfollows. | Don't focus solely on sales-driven content. | Create a balanced mix of educational, engaging, and promotional content to provide value to your audience. |
| 4 | Low-Quality Visual Content | Poor brand perception and lower engagement rates. | Avoid using blurry, poorly edited, or irrelevant images and videos. | Invest in high-quality, relevant visual content that reflects your brand's aesthetic and message. |
| 5 | Ignoring Platform-Specific Features | Missed opportunities for enhanced engagement and reach. | Don't use a one-size-fits-all approach across all platforms. | Utilize platform-specific features like Instagram Stories, Twitter polls, or LinkedIn articles to maximize your presence. |
| 6 | Not Collaborating with Influencers | Limited reach and missed opportunities for growth. | Avoid isolating your brand from potential influencer partnerships. | Identify and collaborate with influencers who align with your brand values to expand your reach and credibility. |
| 7 | Failing to Showcase Brand Personality | Difficulty in distinguishing your brand from competitors. | Do not rely solely on generic or impersonal content. | Communicate your brand's unique voice and personality through your content to create a memorable social media presence. |
| 8 | Neglecting User-Generated Content | Loss of potential authentic endorsements and community trust. | Do not ignore the content your users are creating about your brand. | Encourage, curate, and share user-generated content to build stronger community ties and authenticity. |
| 9 | Poor Crisis Management | Damage to brand reputation and trust. | Avoid ignoring or mishandling public criticisms and complaints. | Address issues transparently and professionally, showing your commitment to customer satisfaction and brand integrity. |
| 10 | Lacking a Distinctive Voice | Failure to resonate with and engage your target audience. | Don't let your social media voice become indistinguishable from others or robotic. | Develop a unique tone and style that speaks directly to your target demographic, making your brand feel more relatable and engaging. |
| 11 | Not Utilizing Analytics | Inability to measure effectiveness and optimize strategies. | Avoid neglecting the data available from social media analytics. | Regularly review analytics to understand what works and refine your strategies accordingly to improve engagement and ROI. |
| 12 | Resisting New Trends and Technologies | Falling behind in a rapidly evolving digital landscape. | Don't be slow to adopt new social media trends and technologies. | Stay updated with the latest trends and be open to experimenting with new tools and technologies to keep your strategy fresh and effective. |
How to implement a successful system on social media for your social media management service?
When it comes to social media management for social media managers, you're diving into a world where strategy and creativity are your best allies.
Setting up a process for this requires a bit of planning and a lot of genuine engagement.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For Instagram and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for social media managers specifically can include direct engagement on posts related to your content, the number of client inquiries or leads generated via social media, and user-generated content, like when followers share or comment on your posts. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your social media management business, there's no one-size-fits-all number, but for a small to medium-sized operation, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For social media managers, a good rhythm might be once a day on platforms like Instagram and Facebook, where visuals and updates are key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your social media management service more profitable
We have studied the strategies of the best social managers in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your social media management service?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "audience engagement" and "analytics" seem like a foreign language.
Managing a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your product or service should naturally attract customers, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our social media strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your business's visibility and customer engagement, without detracting from the essential operations of your business.
Your social media management service could make more money!
Most social managers don't know how to grow their business. Let us teach you the right strategies.
