![Social Media Manager: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-4_bb0500dd-486f-44af-ba22-4e62d9091d88.png?v=1715867476&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the best social media managers use strategically to boost their clients' online presence.
We understand that you're busy managing multiple social media accounts and the thought of optimizing your content might feel like an added burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and help your clients reach a wider audience.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for social media managers.
Get the SEO checklist made for social managers
The best social managers rank first on Google. Here is a free tool to to get you started.
What is SEO for social managers exactly?
Simply put, SEO is all about making your social media profiles and content more attractive to search engines like Google.
When someone searches for "top social media manager in [Your City]" or "expert social media marketing services," SEO helps your profile show up in the results. The goal is to get your profiles higher up on the search results page so more potential clients can find and hire you.
Why is SEO Important for Social Media Managers?
SEO is incredibly important for social media managers, and here’s why:
- Increased Online Visibility:
The higher your profiles rank on search engines, the more people will see them. This means more potential clients discovering your services online, especially when they're looking for social media expertise.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your profiles, you can climb those rankings and beat out the competition. Imagine someone searching for "best social media manager near me" and finding your profile right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your profiles—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for social media services, your profile pops up. This means more local business opportunities and client engagements.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your social media management business:
On-Page SEO
This involves making sure the content on your profiles and website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in Instagram marketing, make sure you use phrases like "Instagram marketing expert" or "best Instagram strategies" on your profiles.
- Content Quality:
Providing useful, engaging, and fresh content about your services. Share case studies, client testimonials, tips, and success stories about your social media campaigns.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your LinkedIn profile could be "Expert social media manager in [Your City] specializing in growing brands through innovative strategies."
Off-Page SEO
This focuses on actions taken outside your profiles to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your profiles, which signals to search engines that your profiles are trustworthy and relevant. This could be from industry blogs, local business directories, or professional networks.
- Social Media:
Being active on social media with your professional pages can drive traffic to your profiles and improve your online presence. Share your latest projects, client feedback, and industry insights to engage with your audience.
Technical SEO
This ensures your website and profiles meet the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking for your services!
- Mobile-Friendliness:
Ensuring your site and profiles look and work well on mobile devices. Many people search for services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online booking or contact form.
Some social managers make 5x more profit than you!
We have studied the strategies of the best social managers in the world. Replicate them now!
Which keywords should you target for your social media management service?
Business owners, like you, must target specific keywords in SEO because it helps your social media profiles and content appear in search results when potential clients look for the services you offer. This increases the chances that businesses will find and hire your social media management services.
For example, if you specialize in managing social media for e-commerce businesses, targeting keywords like "best social media manager for e-commerce" or "e-commerce social media expert" helps attract clients searching for those terms. This makes it easier for businesses interested in enhancing their social media presence to find your services online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for social media managers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best social media manager in [Your City] | High | Optimize your website and social profiles with high-quality case studies, gather client testimonials, list on local business directories, and use local SEO strategies. |
| Social media management for [Industry] | Medium | Create blog posts or pages on your website highlighting your expertise in specific industries, use keywords naturally in content, and engage with industry influencers. |
| Social media expert near me | Medium | Use professional imagery of your work, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best social media strategies for [Industry] | Medium | Feature specific strategies prominently on your website (e.g., content creation, ad management), use local SEO tactics, and promote your services on social media. |
| [Your Specialty] social media manager in [Your City] | High | Highlight unique aspects of your services, create SEO-friendly content about your expertise, and engage with the local business community online. |
| Top-rated social media manager near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable social media management in [Your City] | Low | Highlight affordable packages and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find social media manager near me | Medium | Use local SEO strategies, create content around your services, and ensure your website is optimized for mobile users searching nearby. |
| Popular social media manager in [Your City] | Medium | Use social media to share success stories, engage with local influencers, and gather client testimonials to build credibility. |
| Best social media manager for small businesses in [Your City] | Low | Create small business-friendly content, highlight services tailored for small businesses on your website, and host webinars or workshops to generate interest. |
What really matters when you do SEO for a social media manager
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Grow Your Online Presence |
|---|---|
| Optimize Social Media Profiles | Ensures your business appears professional and trustworthy, provides essential information (hours, services, contact details), and collects reviews to build credibility. |
| Gather and Respond to Online Reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more engagement and loyalty. |
| Create High-Quality Content with Targeted Keywords | Helps your social media posts rank higher in search results for relevant queries, attracting followers looking for specific services or products. |
| Optimize for Local SEO | Ensures your business shows up in local searches (e.g., "social media manager near me"), driving traffic from nearby potential clients. |
| Ensure Website and Social Media are Mobile-Friendly | Most users access social media on their phones. A mobile-friendly presence provides a better user experience, leading to higher engagement and conversions. |
| Use High-Quality Images and Videos | Attractive visuals entice potential clients, showcasing your expertise and the value you bring, which can significantly influence their decision to hire you. |
| Include Keywords in Your Bio and Posts | Allows search engines to index your content, helping you appear in searches for specific services, and makes it easy for clients to understand what you offer. |
| List Your Business on Local Directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with Industry Influencers and Thought Leaders | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices. |
| Promote Special Offers and Services | Creates a sense of urgency and excitement, encouraging potential clients to engage with your business for unique services. |
| Utilize Social Media to Share Updates and Engage with Clients | Builds a community around your business, keeps clients informed about new offerings, and drives traffic to your website. |
| Ensure Accurate and Consistent NAP (Name, Address, Phone) Information Across All Platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer Online Consultations and Booking | Makes it convenient for clients to plan their sessions or consultations, leading to increased bookings and sales. |
| Create Blog Posts About Your Services and Industry Insights | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your business unique. |
Copy the tactics of the best social managers in the world!
There are social managers that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for a social media manager
We have studied a lot of social media management strategies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your social media profiles. |
| Keyword stuffing in social media posts | Overusing keywords in posts makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-relevant or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestsocialmediamanager.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same service | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for portfolio or contact pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service offerings regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos that reflect your actual work and brand. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your social media management service?
Well, let's be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing multiple social media accounts, creating engaging content, analyzing metrics, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—managing your social media presence. SEO experts know the ins and outs of getting your website and content to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site and social media profiles will be optimized correctly and consistently. This can lead to more people finding your content online, and ultimately, more engagement and followers.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your social media profiles much more visible in strategy pack for social media managers.
Simple actions like optimizing your social media bios, ensuring your content is mobile-friendly, and using relevant hashtags and keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your social media management to pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your social media management service more profitable
We have studied the strategies of the best social managers in the world. All their tactics are explained in our pack!
Useful tools social managers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your business's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your business appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your business, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your business's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your business's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your business improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your business's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your business's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your business, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best social managers
We understand why many business owners might shy away from SEO and social media management.
Running a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like social media management is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any social media efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "social media management pack" specifically for business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and social media management into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good social media strategy for your business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.
Our goal is to make social media management accessible and practical, helping your business thrive without adding extra stress to your already busy life.
Your social media management service could make more money!
Most social managers don't know how to grow their business. Let us teach you the right strategies.
