![SEO Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_5ad4497f-ceea-482f-9f97-d7372a66d2b0.png?v=1715865437&width=1100)
Google and social media platforms are not just for browsing and entertainment—they're powerful tools that the top SEO agencies in the world use strategically to attract clients.
We understand that you're busy optimizing websites and the thought of managing your own content might feel like another task on your already full plate.
But here's the deal: you don't need to be a content wizard or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your agency.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for SEO agencies.
Get the content idea list made for SEO agency owners
A lot of SEO agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a SEO agency
We have analyzed numerous SEO campaigns and strategies to create our SEO strategy pack - here is what consistently drives results for our clients.
| Strategy Element | Why It Works to Boost Your SEO |
|---|---|
| Keyword Research | Identifying and targeting the right keywords ensures your content reaches the audience actively searching for your services. |
| On-Page Optimization | Optimizing meta tags, headers, and content structure improves your site's visibility and relevance to search engines. |
| High-Quality Content | Creating valuable, informative content attracts and retains visitors, increasing dwell time and reducing bounce rates. |
| Backlink Building | Acquiring high-quality backlinks from reputable sites boosts your domain authority and search engine rankings. |
| Technical SEO | Ensuring your website is technically sound (fast loading, mobile-friendly, secure) enhances user experience and search engine crawling. |
| Local SEO | Optimizing for local search terms and managing online reviews can drive traffic from nearby customers looking for your services. |
| Content Marketing | Regularly publishing blog posts, articles, and other content keeps your site fresh and relevant, attracting both users and search engines. |
| Social Media Integration | Sharing your content on social media platforms increases its reach and can drive traffic back to your site. |
| Analytics and Reporting | Regularly analyzing performance metrics helps refine strategies and ensures continuous improvement in your SEO efforts. |
| Competitor Analysis | Understanding what your competitors are doing well can provide insights and opportunities to outperform them. |
| Content Updates | Regularly updating old content with new information keeps it relevant and can improve its search engine ranking. |
| Schema Markup | Implementing schema markup helps search engines understand your content better, potentially leading to rich snippets in search results. |
| Mobile Optimization | Ensuring your site is mobile-friendly is crucial as more users access the web via mobile devices, and search engines prioritize mobile-first indexing. |
| Voice Search Optimization | Optimizing for voice search can capture traffic from users who prefer using voice commands to search for information. |
| Video Content | Creating and optimizing video content can engage users and improve your site's visibility in search engine results. |
| Customer Reviews | Encouraging and managing customer reviews can enhance your online reputation and influence search engine rankings. |
| Link Audits | Regularly auditing your backlink profile ensures you maintain a healthy link profile and disavow any harmful links. |
Some SEO agencies make 5x more profit than you!
We have studied the strategies of the best SEO agencies in the world. Replicate them now!
How can SEO agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality content and a well-optimized website are essential for your SEO strategy.
People search with intent first. Make sure your website is user-friendly, the content is relevant, and the presentation is inviting.
Also, update your content regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and inquiries quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “invisible” agency.
Show the real side of your agency. Case studies, team stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and success stories. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every SEO trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your SEO agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for SEO agencies.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, optimizing your website, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for SEO agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for SEO agencies, complete with practical tips to keep costs low and maximize your online presence.
Consider incorporating some of these ideas into your SEO strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Case Study Snapshots | Use simple templates from Canva to create visually appealing case studies. Highlight key metrics and results to showcase your success stories. |
| Client Testimonials | Request satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a token of appreciation. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY SEO Tips Videos | Film short, simple SEO tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Insights | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| SEO Tips of the Day | Design simple, eye-catching graphics for daily SEO tips using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their SEO challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local business events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local business events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| SEO Tool Reviews | Create detailed reviews of popular SEO tools using screenshots and personal insights. Share these reviews on your blog and social media. |
| Industry News Updates | Share the latest SEO news and updates with your audience. Use free tools like Canva to create simple infographics summarizing the news. |
| Behind-the-Scenes Prep | Record short clips of your team working on SEO strategies or conducting audits. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free SEO audit. Use prizes that are cost-effective like a free consultation. |
| Seasonal SEO Tips | Highlight seasonal SEO strategies using natural light and your smartphone camera. Share the story behind the strategy to add interest. |
Copy the tactics of the best SEO agencies in the world!
There are SEO agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for SEO agencies
Investing in high-quality content for your SEO agency can be a game-changer because many competitors might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| SEO Webinars | Hosting live or recorded webinars where your experts share valuable SEO strategies can create a sense of community and attract a global audience interested in improving their online presence. |
| Interactive SEO Audits | Offering interactive SEO audits where potential clients can see a detailed analysis of their website can provide a unique, hands-on experience and entice them to seek your services. |
| Case Studies | Creating detailed case studies showcasing your successful projects can generate excitement and urgency, attracting new and repeat clients who want similar results. |
| Client Success Stories | Sharing in-depth stories about your clients' journeys and how your SEO strategies helped them succeed can create an emotional connection and build trust with potential clients. |
| AR SEO Tools | Implementing augmented reality (AR) technology in your SEO tools where clients can visualize their website improvements can enhance the user experience and attract tech-savvy clients. |
| Themed SEO Workshops | Hosting themed SEO workshops, such as a local SEO bootcamp or an e-commerce SEO masterclass, can provide a unique and immersive learning experience, attracting businesses and marketers. |
| SEO Challenge Contests | Organizing SEO challenge contests (e.g., ranking a new website in under 30 days) can create viral moments, attracting competitive marketers and businesses. |
| Collaborative Webinars | Partnering with other industry experts or agencies to host collaborative webinars can introduce your agency to new audiences and create a buzz in the SEO community. |
| Story-Driven Blog Posts | Sharing in-depth blog posts about the origins of your agency, the challenges you've overcome, or the personal journeys of your team members can create an emotional connection with clients. |
| Interactive SEO Polls | Allowing clients to vote on SEO topics they want to learn about via social media polls can make them feel involved and eager to engage with the content you create. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as green hosting or sustainable business practices, can attract environmentally conscious clients and media attention. |
| SEO Pop-Up Events | Operating pop-up SEO consultation booths at different locations or industry events can expand your reach and attract new clients who may seek your services later. |
| SEO Subscription Service | Offering a subscription service where clients receive monthly SEO tips, tools, and resources can create a loyal client base eager to stay updated with the latest trends. |
| Immersive SEO Workshops | Hosting workshops where clients can learn advanced SEO techniques from your experts can attract marketing enthusiasts and create a sense of exclusivity. |
| Flash Mob SEO Consultations | Organizing flash mob SEO consultation events in unexpected locations can create viral content and attract adventurous businesses looking for unique experiences. |
Content that never works well for SEO agencies on social media
Don't waste your time and resources on these strategies. We've seen many business owners make these mistakes, and they won't help you stand out from the competition or bring in new clients for your SEO agency.
| Strategy | Why It Never Works for SEO Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client meetings to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with SEO or digital marketing confuses followers and dilutes your brand. | Keep your content focused on SEO, digital marketing trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on SEO, industry news, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your SEO agency more profitable
We have studied the strategies of the best SEO agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your SEO agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your SEO agency could make more money!
Most SEO agency owners don't know how to grow their business. Let us teach you the right strategies.
