Get a full marketing plan for your security company!

We have analyzed the strategies of the best security company owners. Get them now!

Security Company Marketing Budget Estimator

If you own a security company, effective marketing is essential—but determining the right budget can be challenging. Answer a few simple questions below to receive a tailored estimate for your ideal monthly marketing budget. We hope you find it valuable!

a security company

Good news for you, we have a lot of marketing resources for security company owners

Companies in high-competition urban markets often require a more aggressive marketing strategy and higher budgets.
An online portal for service requests requires regular updates, SEO, and targeted digital ads to attract new clients.
More polished content (such as professional videos or detailed case studies) typically requires a higher production budget.
2
Popular platforms for security companies include LinkedIn, Facebook, Twitter, and sometimes Instagram. Managing more platforms will require extra resources.
Running a busy security company leaves little time for marketing. Hiring a dedicated manager increases costs but helps maintain a strong online presence.
Premium companies often invest more in high-quality branding and marketing, while budget firms may opt for a leaner approach.
5
A higher intensity means increased spending on platforms like LinkedIn Ads, Google Ads, and Facebook Ads.
B2B marketing often requires additional outreach, networking events, and sometimes specialized digital campaigns.
Companies running frequent promotions often allocate more funds to advertising to boost visibility.
Partnering with respected industry figures can boost your company’s credibility, though it will require additional budget allocation.
Many businesses allocate around 6% of revenue for marketing. We’ll use 6% as our starting point, then adjust based on your responses.
Our marketing pack guides you in allocating your budget precisely, avoiding costly mistakes, and focusing on the most effective strategies for the security industry.

Back to blog

Read more

A content idea list for security company owners
Download the list and get better ideas for engaging content on social media.
READ