![Security Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_588ac3a2-252e-4c10-960b-51b1905524d2.png?v=1715865441&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top security companies use strategically to attract clients.
We know you're busy running your security business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for security companies.
Get the content idea list made for security company owners
A lot of security companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a security company
We have analyzed numerous security companies' social media accounts to develop our strategy pack for security companies - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Security Company |
|---|---|
| Security System Demonstrations | High-quality videos showcasing how your security systems work can build trust and demonstrate the effectiveness of your services. |
| Behind-the-Scenes Operations | Showing the day-to-day operations and the team behind your security services builds transparency and trust with potential clients. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your security services. |
| Special Offers and Discounts | Announcing limited-time offers and discounts can attract new clients looking for cost-effective security solutions. |
| User-Generated Content | Sharing content created by clients (reviews, photos) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your security company to a broader, local audience. |
| Event Announcements | Promoting upcoming security seminars, webinars, or community safety events can attract new clients interested in security education. |
| Seasonal and Holiday Posts | Highlighting seasonal security tips or holiday safety measures can attract clients looking for timely advice and services. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Security Tips and Advice | Sharing expert security tips and advice can position your company as a trusted authority in the field. |
| Daily Security Updates | Regularly updating followers with security news and tips keeps your company top-of-mind and encourages engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about your security personnel creates a personal connection and humanizes your brand. |
| Emergency Preparedness Tips | Sharing tips on how to prepare for emergencies can engage followers who are concerned about safety and security. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly security solutions appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some security companies make 5x more profit than you!
We have studied the strategies of the best security companies in the world. Replicate them now!
How can security company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and clear communication are essential for a security company.
People trust with their eyes first. Make sure your promotional materials, including photos and videos, are well-lit, professional, and convey a sense of safety and reliability.
Also, maintain a regular posting schedule to keep your audience engaged. It doesn’t have to be daily, but find a rhythm that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to inquiries and messages promptly. People appreciate quick interaction, and it makes them feel secure and valued. Don’t just be another “faceless” company.
Show the real side of your security team. Behind-the-scenes photos, staff stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients informed, highlight any special services, security tips, or updates on new technology. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for security company owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your security company’s “image” and what your audience values.
If you have a low budget to conduct marketing for your security company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for security companies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your security company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for security companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for security companies, complete with practical tips to keep costs low and maximize the impact of your social media presence.
Consider incorporating some of these ideas into your security company's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Security Tips | Record short, informative videos on your smartphone about basic security tips. Use natural light and free editing apps like Snapseed or VSCO to enhance the visuals. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage clients to share their experiences by offering a monthly raffle for those who tag your security company on Instagram. |
| DIY Security Setup Videos | Film short, simple tutorials on setting up basic security systems using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during quieter moments. |
| Security Tips of the Day | Design simple, eye-catching graphics for daily security tips using free tools like Canva. Include a brief description and a relevant image. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their security concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite security solutions. Take a quick photo and share a short story about their experience with your company. |
| Security Equipment Photos | Create attractive settings using inexpensive items like tablecloths, props, and lighting from dollar stores to showcase your security equipment. |
| Sustainability Tips | Share eco-friendly practices such as using energy-efficient security systems. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing for installations or conducting maintenance. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free security consultation. Use prizes that are cost-effective like a free security audit. |
| Seasonal Security Tips | Highlight seasonal security tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best security companies in the world!
There are security companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for security companies
Investing in high-quality content for your security company might be worth it because many other firms won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Security Webinars | Hosting live or recorded webinars where your experts discuss the latest security threats and solutions can create a sense of trust and attract a global audience. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your security operations center and facilities can provide a unique behind-the-scenes experience and build confidence in your services. |
| Exclusive Security Reports | Creating buzz with exclusive, in-depth security reports available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Case Studies | Sharing detailed case studies where clients discuss how your services have protected their assets can create a memorable impression and word-of-mouth referrals. |
| AR Security Demonstrations | Implementing augmented reality (AR) technology in your demonstrations where clients can see a 3D representation of security scenarios can enhance the experience and attract tech-savvy clients. |
| Themed Security Workshops | Hosting themed security workshops, such as cyber threat simulations or physical security assessments, can provide a unique and immersive experience, attracting groups and special occasions. |
| Security Challenge Contests | Organizing security challenge contests (e.g., ethical hacking competitions) can create viral moments, attracting competitive professionals and spectators. |
| Collaborative Security Events | Partnering with other local security firms or tech companies to host events can introduce your company to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your company, the technology you use, or the personal journey of your security experts can create an emotional connection with clients. |
| Interactive Security Assessments | Allowing clients to participate in interactive security assessments via social media polls can make them feel involved and eager to try the solutions they helped design. |
| Eco-Friendly Security Solutions | Launching and promoting eco-friendly security solutions, such as energy-efficient surveillance systems, can attract environmentally conscious clients and media attention. |
| Mobile Security Units | Operating mobile security units in different locations or at local events can expand your reach and attract new clients who may seek your main services later. |
| Security Subscription Service | Offering a subscription service where clients receive monthly security updates and tips can create a loyal client base. |
| Immersive Security Workshops | Hosting workshops where clients can learn advanced security techniques from your experts can attract security enthusiasts and create a sense of exclusivity. |
| Flash Mob Security Drills | Organizing flash mob security drills in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for security companies on social media
Don't waste your time and resources on these strategies. We've seen many security companies make these mistakes, and they won't help you stand out from the competition or attract new clients for your services.
| Content Type | Why It Never Works for Security Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the security company appear unoriginal or untrustworthy. | Use real photos of your team, equipment, and client sites to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with security or your services confuses followers and dilutes your brand. | Keep your content focused on security tips, industry news, and your company's services to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on security, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your security company. |
Make your security company more profitable
We have studied the strategies of the best security companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your security company
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your security company could make more money!
Most security company owners don't know how to grow their business. Let us teach you the right strategies.
