Real Estate Agency Marketing Budget Estimator

If you own a real estate agency, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for real estate agency owners

1. What is your real estate agency’s primary market area?

Suburban or less competitive area Large metropolitan or highly competitive market

Highly competitive urban markets often require more aggressive marketing strategies and higher budgets.

2. Do you have a website with integrated property listings and online appointment scheduling?

No Yes

A robust website with property search features typically requires ongoing SEO, maintenance, and digital advertising.

3. What type of content do you plan to prioritize?

High-quality property tour videos Client testimonials Behind-the-scenes office tours Virtual open houses Special promotional offers

More sophisticated content like professional video tours or virtual open houses generally require higher production budgets.

4. On how many social networks do you plan to maintain an active presence?

2

Popular platforms for real estate include Facebook, Instagram, LinkedIn, and sometimes YouTube. More platforms mean more time and resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can ensure a consistent online presence, although it increases your overall marketing costs.

6. What is your real estate agency’s market positioning?

Luxury / high-end properties Mid-range (quality and fair pricing) Affordable / mass market Boutique / specialized agency

Premium agencies often invest more in refined branding and targeted campaigns, whereas affordable agencies may opt for leaner visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Google Ads, LinkedIn Ads, and other digital channels.

8. Do you cater to corporate clients, property developers, or large investment firms (B2B)?

No Yes

B2B marketing often requires additional outreach like networking events, LinkedIn ads, and industry conferences.

9. How frequently do you launch property promotions or special offers?

Occasionally Regularly

Regular promotions typically demand a higher marketing budget to effectively reach your target audience.

10. Do you plan to collaborate with local real estate influencers or industry experts?

No Yes

Collaborations can boost your agency's credibility and reach, but they require a dedicated portion of your marketing budget.

11. What is your approximate monthly revenue? ($) Many agencies allocate 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other responses.

12. Have you checked our marketing pack for real estate agencies?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that work for the real estate market.

Calculate My Budget