![Real Estate Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_9acd3fa5-8c3f-4b29-b983-bf108e3596ae.png?v=1715865439&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best real estate agencies in the world use strategically to attract clients.
We know you're busy managing properties and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your listings.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for real estate agents.
Get the content idea list made for real estate agency owners
A lot of real estate agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a real estate agency
We have analyzed numerous real estate agencies' social media accounts to create our strategy pack for real estate agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Real Estate Agency |
|---|---|
| High-Quality Property Photos | Visually appealing images of properties can captivate potential buyers or renters, encouraging them to reach out for more information. |
| Virtual Tours | Offering virtual tours of properties provides a convenient and immersive experience, building trust and interest among potential clients. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your agency. |
| Market Updates | Sharing insights and updates about the real estate market can position your agency as a knowledgeable and reliable source. |
| User-Generated Content | Featuring content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your agency to a broader, local audience. |
| Event Announcements | Promoting open houses, webinars, or community events can attract potential clients interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday-themed content can attract clients looking for timely real estate opportunities. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your agency. |
| Home Improvement Tips | Sharing tips on home improvement or staging can intrigue homeowners and potential sellers, positioning your agency as a helpful resource. |
| New Listings Updates | Regularly updating followers with new property listings keeps your agency top-of-mind and encourages inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your agents and staff members creates a personal connection and humanizes your brand. |
| Real Estate Tips | Sharing tips and tricks for buying, selling, or renting properties can engage followers who are interested in real estate. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly properties appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some real estate agencies make 5x more profit than you!
We have studied the strategies of the best real estate agencies in the world. Replicate them now!
How can real estate agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your properties are essential.
People make decisions with their eyes first. Make sure the lighting is good, the spaces look clean and inviting, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, agent stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, open houses, or new listings. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for real estate agents.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for real estate agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for real estate agencies, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your real estate agency's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Property Photos | Utilize natural light by scheduling photo shoots during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Encourage satisfied clients to record a quick video testimonial on their phone. Offer a small gift card as a token of appreciation. |
| User-Generated Content | Motivate clients to share photos of their new homes by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Home Tour Videos | Film short, simple tours of properties using a smartphone and a basic tripod. Edit with free software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at property showings or introduce the team during office hours. |
| New Listing Announcements | Create simple, eye-catching graphics for new listings using free tools like Canva. Include a brief description and a stunning photo. |
| Agent Spotlights | Feature agents with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or at a property. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their dream home features or preferred neighborhoods. |
| Local Event Promotions | Collaborate with local events by offering a small discount on services or a free consultation. Cross-promote each other's content to reach a broader audience. |
| Community Involvement Posts | Share photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight happy clients with their new homes. Take a quick photo and share a short story about their experience with your agency. |
| Staging Tips | Share affordable staging tips using inexpensive items like throw pillows, plants, and decor from budget stores. |
| Market Insights | Share valuable market insights and trends. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of property preparations, such as staging or cleaning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation or a small gift card. Use cost-effective prizes. |
| Seasonal Property Posts | Highlight properties that are perfect for the current season using natural light and your smartphone camera. Share the story behind the property to add interest. |
Copy the tactics of the best real estate agencies in the world!
There are real estate agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for real estate agencies
Investing in top-notch social media content for your real estate agency might be worth it because many other agencies won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Home Tours | Offering live or recorded virtual tours of properties can provide a convenient and immersive experience for potential buyers, attracting a wider audience. |
| Neighborhood Walkthroughs | Creating video walkthroughs of neighborhoods, highlighting local amenities and community features, can help clients envision their future lifestyle and make informed decisions. |
| Market Trend Analysis | Sharing regular updates and insights on real estate market trends can position your agency as a knowledgeable and trustworthy source, attracting clients looking for expert advice. |
| Client Testimonials | Featuring video testimonials from satisfied clients can build credibility and trust, encouraging potential clients to choose your agency for their real estate needs. |
| Interactive Property Maps | Implementing interactive maps that allow clients to explore properties and their surroundings can enhance the browsing experience and attract tech-savvy buyers. |
| Home Staging Tips | Providing tips and tutorials on home staging can help sellers prepare their homes for the market, increasing the likelihood of a quick sale and attracting more listings. |
| Live Q&A Sessions | Hosting live Q&A sessions on social media where clients can ask questions about the buying or selling process can create a sense of community and provide valuable information. |
| Collaborative Webinars | Partnering with local experts, such as mortgage brokers or interior designers, to host webinars can provide added value to your clients and attract new leads. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content about your agency's operations, team members, and success stories can create an emotional connection with clients. |
| Client-Driven Content | Allowing clients to share their home-buying or selling experiences on your social media platforms can create authentic content and attract new clients through word-of-mouth. |
| Eco-Friendly Property Listings | Highlighting eco-friendly and sustainable properties can attract environmentally conscious buyers and generate media attention. |
| Pop-Up Open Houses | Organizing pop-up open houses in different locations can create buzz and attract potential buyers who may not have considered those areas before. |
| Home Improvement Series | Offering a series of videos or blog posts on home improvement projects can engage current homeowners and position your agency as a valuable resource. |
| Exclusive Property Previews | Providing exclusive previews of new listings to your social media followers can create a sense of urgency and attract serious buyers. |
| Community Events | Hosting or sponsoring community events can increase your agency's visibility and build relationships with potential clients in the area. |
Content that never works well for real estate agencies on social media
Don't waste your time and resources on these strategies. We've seen many real estate agents make these mistakes, and they won't help you stand out from the competition or attract new clients to your agency.
| Content Type | Why It Never Works for Real Estate Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the agency appear unoriginal or untrustworthy. | Use real photos of your properties, team, and satisfied clients to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing listings can feel spammy and turn off followers. | Mix in engaging content like market insights, client success stories, and home-buying tips to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with real estate confuses followers and dilutes your brand. | Keep your content focused on real estate, market trends, community events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your properties positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on real estate, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your real estate agency more profitable
We have studied the strategies of the best real estate agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your real estate agency
We understand that as an amusement park owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than unique attractions like yours.
The day-to-day demands of running an amusement park are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for amusement park owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your amusement park. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for amusement parks on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your park's visibility online.
With our marketing pack, you can invest in your amusement park's growth without feeling overwhelmed or uncertain.
Your real estate agency could make more money!
Most real estate agency owners don't know how to grow their business. Let us teach you the right strategies.
