Real Estate Brokerage Marketing Budget Estimator

If you run a real estate brokerage firm, effective marketing is essential. However, determining the right budget can be challenging—you might worry about overspending or falling short. To help you make informed decisions, we’ve created this free tool. Simply answer a few straightforward questions, and you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it valuable and easy to use!

Good news for you, we have a lot of marketing resources for brokers

1. What is your brokerage firm’s market area?

Suburban or lower-competition market Major metropolitan or highly competitive market

Metropolitan areas typically demand more aggressive marketing strategies and higher budgets to stand out.

2. Do you have a website featuring property listings?

No Yes

A dynamic website with property listings often requires ongoing SEO, regular updates, and targeted online advertising.

3. What type of content do you plan to prioritize?

Virtual property tours Client testimonials Neighborhood guides Market insights Special promotions

High-quality videos like virtual tours or in-depth market insights typically involve higher production costs.

4. On how many social networks do you plan to post?

2

Popular platforms for real estate include Facebook, Instagram, LinkedIn, and YouTube. The more platforms you use, the greater the resource investment.

5. Are you planning to hire a dedicated social media manager?

Yes No

With a busy brokerage, a dedicated manager can ensure consistent online presence, though it will increase your overall costs.

6. What is your brokerage firm’s market positioning?

Luxury / High-end Mid-market Affordable Boutique

Luxury firms often require more sophisticated branding and marketing efforts, whereas affordable or mid-market firms might allocate less for high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher intensity means more spending on targeted ads such as Facebook Ads, Google Ads, and LinkedIn campaigns.

8. Do you target corporate clients or commercial real estate (B2B)?

No Yes

B2B marketing may require additional efforts like networking events, LinkedIn ads, or trade shows.

9. How frequently do you run property promotions or open house events?

Occasionally Regularly

Regular events or promotions typically necessitate a higher advertising spend to maximize turnout.

10. Do you plan to collaborate with local real estate influencers or industry experts?

No Yes

Partnering with trusted influencers or experts can boost your firm’s credibility and reach, but it does add to your budget.

11. What is your approximate monthly revenue? ($) Many firms allocate around 7% of their revenue for marketing. We'll use 7% as a starting point and adjust based on your other inputs.

12. Have you checked our marketing pack for real estate brokers?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and focus on strategies that drive results in the competitive real estate market.

Calculate My Budget