![Real Estate Brokerage Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_ddc1b89b-23f1-401e-b806-26870c0a2d58.png?v=1715865665&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top real estate brokerage firms use strategically to attract clients.
We know you're busy managing your listings and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your listings.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for real estate brokers.
Get the content idea list made for brokers
A lot of brokerage firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a real estate brokerage firm
We have analyzed numerous real estate brokerage firms' social media accounts to develop our strategy pack for real estate brokers - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Brokerage |
|---|---|
| High-Quality Property Photos | Visually stunning images of properties can captivate potential buyers and sellers, encouraging them to engage with your brokerage. |
| Virtual Tours | Offering virtual tours of properties builds trust and provides a convenient way for clients to explore listings from the comfort of their homes. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your brokerage. |
| Market Updates | Sharing insights on market trends, property values, and neighborhood developments positions your brokerage as a knowledgeable and reliable source. |
| User-Generated Content | Featuring content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your brokerage to a broader, local audience. |
| Event Announcements | Promoting open houses, community events, or real estate seminars can attract new clients interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal market trends or holiday-themed property showcases can attract clients looking for timely opportunities. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to reach out for your services. |
| Home Improvement Tips | Sharing tips on home staging, renovations, and maintenance can intrigue homeowners and motivate them to seek your expertise. |
| New Listing Alerts | Regularly updating followers with new listings keeps your brokerage top-of-mind and encourages spontaneous inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your agents and staff members creates a personal connection and humanizes your brand. |
| Real Estate Tips | Sharing tips and tricks for buying or selling property can engage followers who are in the market and looking for guidance. |
| Sustainability Initiatives | Highlighting eco-friendly properties or sustainable practices appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some brokerage firms make 5x more profit than you!
We have studied the strategies of the best brokerage firms in the world. Replicate them now!
How can brokers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your properties are essential.
People make decisions with their eyes first. Make sure the lighting is good, the spaces look clean and inviting, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your brokerage firm. Behind-the-scenes photos, agent stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special listings, open houses, or market updates. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brokerage firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your brokerage firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for real estate brokers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your brokerage firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for brokerage firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for real estate brokerage firms, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your real estate brokerage.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Property Photos | Utilize natural light by scheduling property photoshoots during the daytime. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small gift card or a thank-you note as a token of appreciation. |
| User-Generated Content | Encourage clients to share photos of their new homes by offering a monthly raffle for those who tag your brokerage on Instagram. |
| DIY Home Tour Videos | Film short, simple home tours using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at property showings or introduce the team during office hours. |
| New Listing Posts | Design simple, eye-catching graphics for new listings using free tools like Canva. Include a brief description and a captivating photo. |
| Agent Spotlights | Feature agents with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or at a property. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their home preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount on services or a free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their new homes. Take a quick photo and share a short story about their experience with your brokerage. |
| Home Staging Photos | Create attractive room settings using inexpensive items like throw pillows, rugs, and decor from discount stores. |
| Sustainability Tips | Share eco-friendly home improvement tips such as energy-efficient upgrades. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work for open houses, such as staging or cleaning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free home consultation. Use prizes that are cost-effective like a free market analysis. |
| Seasonal Home Tips | Highlight seasonal home maintenance tips using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best brokerage firms in the world!
There are brokerage firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for brokerage firms
Investing in high-quality social media content for your real estate brokerage firm can be a game-changer. Many other firms might not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Property Tours | Offering live or recorded virtual tours of properties can provide potential buyers with a comprehensive view of listings, attracting a global audience and saving time for both clients and agents. |
| Interactive 360° Neighborhood Tours | Providing 360° tours of neighborhoods, including local amenities and schools, can give clients a better sense of the community and entice them to explore properties in person. |
| Exclusive Market Insights | Sharing exclusive market insights and trends through social media can position your firm as a thought leader, attracting clients who value expert advice. |
| Client Success Stories | Highlighting client success stories and testimonials can build trust and credibility, encouraging potential clients to choose your firm for their real estate needs. |
| AR Property Previews | Implementing augmented reality (AR) technology to allow clients to visualize properties with different furnishings or renovations can enhance their buying experience and attract tech-savvy clients. |
| Themed Open Houses | Hosting themed open houses, such as a wine and cheese night or a holiday-themed event, can create a memorable experience and draw in potential buyers. |
| Home Improvement Contests | Organizing home improvement contests where clients can submit their renovation projects can create engaging content and attract DIY enthusiasts. |
| Collaborative Community Events | Partnering with local businesses to host community events can introduce your firm to new audiences and create a buzz in the neighborhood. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of properties, the journey of your agents, or the transformation of neighborhoods can create an emotional connection with clients. |
| Interactive Property Selection | Allowing clients to vote on their favorite property features via social media polls can make them feel involved and eager to explore the listings they helped shape. |
| Eco-Friendly Property Listings | Promoting eco-friendly properties and sustainable building practices can attract environmentally conscious clients and generate positive media attention. |
| Pop-Up Property Showcases | Setting up pop-up property showcases in high-traffic areas or at local events can expand your reach and attract new clients who may visit your main office later. |
| Home Design Subscription Service | Offering a subscription service where clients receive monthly home design tips and renovation ideas can create a loyal client base. |
| Immersive Real Estate Workshops | Hosting workshops where clients can learn about the buying process, investment strategies, or home staging can attract real estate enthusiasts and create a sense of exclusivity. |
| Flash Mob Property Tours | Organizing flash mob property tours in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for brokerage firms on social media
Don't waste your time and resources on these strategies. We've seen many real estate agents make these mistakes, and they won't help you stand out from the competition or attract new clients to your brokerage firm.
| Content Type | Why It Never Works for Real Estate | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your listings appear unoriginal or untrustworthy. | Use real photos of the properties, your team, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing listings can feel spammy and turn off followers. | Mix in engaging content like market insights, client testimonials, and community highlights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with real estate confuses followers and dilutes your brand. | Keep your content focused on real estate, market trends, home buying tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your properties positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on real estate, community, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brokerage firm. |
Make your real estate brokerage firm more profitable
We have studied the strategies of the best brokerage firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your real estate brokerage firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your real estate brokerage firm could make more money!
Most brokers don't know how to grow their business. Let us teach you the right strategies.
