Public Speaking Coach Marketing Budget Estimator

As a public speaking coach, effective marketing is key to reaching your ideal clients. Use this free tool to calculate a tailored monthly marketing budget that factors in your practice’s unique needs. Enjoy and make informed decisions!

Good news for you, we have a lot of marketing resources for speaking coaches

1. What is your coaching practice’s primary target market?

Small town or local community Major metropolitan area

High-competition urban markets may require a more aggressive marketing strategy.

2. Do you offer online booking and coaching sessions via your website?

No Yes

An online platform usually demands extra investment in SEO, site maintenance, and digital ads.

3. What type of content will you prioritize?

High-quality video testimonials Client success stories Behind-the-scenes coaching sessions Live webinar demos Promotional offers for workshops

More polished content (like professional video testimonials or live demos) can drive higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for speaking coaches include LinkedIn, Instagram, YouTube, and Facebook. More platforms mean higher management costs.

5. Are you planning to hire a dedicated marketing manager?

Yes No

Juggling coaching and marketing can be challenging. A dedicated manager helps maintain a strong online presence.

6. What is your coaching practice’s positioning?

High-end / Executive Coaching Mid-range / Professional Coaching Budget-friendly / Mass Market Coaching Specialized / Niche Coaching

Premium practices often need more refined branding, while budget-friendly services can focus on volume.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means increased spending on platforms like LinkedIn Ads, Facebook Ads, and Google Ads.

8. Do you offer corporate training or group coaching services (B2B)?

No Yes

B2B services often require tailored outreach strategies and additional marketing efforts.

9. How frequently do you run promotional offers or special coaching packages?

Occasionally Regularly

Frequent promotions may need extra advertising investment to boost visibility.

10. Do you plan to collaborate with industry influencers or notable public speakers?

No Yes

Collaborations can significantly boost your brand visibility but require dedicated budgeting.

11. What is your approximate monthly revenue? ($) Many coaches allocate around 8% of revenue for marketing. We start with this baseline and adjust according to your inputs.

12. Have you checked our marketing pack for public speaking coaches?

No Yes

Our marketing pack offers strategic insights to help you spend efficiently, avoid common pitfalls, and reach your target audience effectively.

Calculate My Budget