![Public Speaking Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_20defe69-6ae8-441c-9f21-f584eda7d573.png?v=1715865621&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best public speakers in the world use strategically to build their brand and attract new clients.
We know you're busy perfecting your speeches and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you connect with potential clients and grow your audience.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for public speaking coaches.
Get the content idea list made for speaking coaches
A lot of speaking coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a public speaking coach
We have analyzed numerous public speaking coaches' social media accounts to create our strategy pack for public speaking coaches - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Coaching Business |
|---|---|
| Success Stories | Sharing testimonials and success stories from past clients provides social proof and demonstrates the effectiveness of your coaching. |
| Live Coaching Sessions | Broadcasting snippets of live coaching sessions showcases your expertise and gives potential clients a taste of what they can expect. |
| Client Testimonials | Positive reviews and testimonials from real clients build trust and encourage others to seek your services. |
| Special Offers and Discounts | Announcing limited-time offers or discounts can attract new clients who are looking for a good deal. |
| User-Generated Content | Sharing content created by your clients (videos, reviews) engages your community and adds authenticity to your brand. |
| Collaborations with Influencers | Partnering with influencers or other professionals in your field can introduce your coaching services to a broader audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or speaking engagements can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday-related content can attract clients looking for timely and relevant coaching. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your followers and create a sense of community, encouraging them to seek your services. |
| Tips and Tricks | Sharing public speaking tips and tricks can intrigue potential clients and demonstrate your expertise. |
| Daily Motivation Updates | Regularly updating followers with motivational quotes or tips keeps your coaching services top-of-mind and encourages engagement. |
| Behind-the-Scenes Stories | Featuring stories about your journey and experiences creates a personal connection and humanizes your brand. |
| Client Spotlights | Highlighting the achievements of your clients creates a sense of community and motivates others to join. |
| Sustainability Initiatives | Highlighting any sustainable practices or community involvement appeals to socially conscious clients. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some speaking coaches make 5x more profit than you!
We have studied the strategies of the best speaking coaches in the world. Replicate them now!
How can speaking coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality videos and recordings of your speeches are essential.
People connect with your message first through what they see and hear. Make sure the lighting is good, your voice is clear, and your presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “silent” account.
Show the real side of your coaching. Behind-the-scenes clips, success stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special workshops, events, or new coaching programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for public speaking coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week recording videos, drafting posts, and planning content. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on YouTube can be a post on LinkedIn or a snippet on Instagram.
Encourage clients to share their own success stories and tag your coaching business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Rush for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for speaking coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for public speaking coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan for your coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Video Tips | Use natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a free coaching session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their progress by tagging your coaching business on Instagram. Offer a monthly raffle for those who participate. |
| DIY Training Videos | Film short, simple public speaking tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your coaching sessions or introduce your team during off-hours. |
| Daily Tips Posts | Design simple, eye-catching graphics for daily public speaking tips using free tools like Canva. Include a brief description and a relevant image. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or coaching space. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their public speaking challenges or topics they want to learn more about. |
| Local Event Promotions | Collaborate with local events by offering a small discount or free mini-session. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight successful clients with their achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Workshop Photos | Create attractive settings using inexpensive items like flip charts, markers, and props from dollar stores. |
| Public Speaking Tips | Share eco-friendly practices such as using digital handouts instead of paper. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation process, such as setting up a workshop or practicing a speech. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free eBook or resource. |
| Seasonal Tips Posts | Highlight seasonal public speaking tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best speaking coaches in the world!
There are speaking coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for speaking coaches
Investing in high-quality content for your public speaking coaching business can be a game-changer. Many other coaches might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Webinars | Hosting live webinars where you share valuable public speaking tips and techniques can create a sense of community and attract a global audience eager to improve their skills. |
| Virtual Speaking Tours | Offering virtual tours of your coaching sessions, including behind-the-scenes looks at your preparation process, can provide a unique experience and entice people to sign up for your services. |
| Exclusive Workshops | Creating buzz with exclusive or seasonal workshops available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| One-on-One Coaching Sessions | Offering personalized coaching sessions where clients can receive direct feedback and guidance can create a memorable experience and encourage word-of-mouth referrals. |
| Interactive Online Courses | Implementing interactive online courses where clients can engage with the material and receive real-time feedback can enhance the learning experience and attract tech-savvy clients. |
| Themed Speaking Events | Hosting themed speaking events, such as storytelling nights or motivational speaking marathons, can provide a unique and immersive experience, attracting groups and special occasions. |
| Public Speaking Challenges | Organizing public speaking challenges (e.g., delivering a speech in under 5 minutes) can create viral moments, attracting competitive speakers and spectators. |
| Collaborative Workshops | Partnering with other experts or coaches to host collaborative workshops can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your clients' successes, your personal journey, or the impact of effective public speaking can create an emotional connection with potential clients. |
| Interactive Speech Design | Allowing clients to choose topics or themes for custom speeches via social media polls can make them feel involved and eager to try the services they helped shape. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless coaching materials or sustainable event practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Speaking Events | Operating pop-up speaking events in different locations or at local gatherings can expand your reach and attract new clients who may seek your coaching services later. |
| Subscription-Based Content | Offering a subscription service where clients receive monthly tips, exercises, and resources to improve their public speaking skills can create a loyal client base. |
| Immersive Speaking Workshops | Hosting workshops where clients can learn advanced speaking techniques and receive hands-on practice can attract speaking enthusiasts and create a sense of exclusivity. |
| Flash Mob Speaking Events | Organizing flash mob speaking events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for speaking coaches on social media
Don't waste your time and resources on these strategies. We've seen many aspiring public speakers make these mistakes, and they won't help you stand out or attract new clients for your coaching business.
| Content Type | Why It Never Works for Public Speaking Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching business appear unoriginal or untrustworthy. | Use real photos of your coaching sessions, client testimonials, and speaking events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with public speaking or coaching confuses followers and dilutes your brand. | Keep your content focused on public speaking tips, client success stories, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on public speaking, personal growth, and your coaching services. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching business. |
Make your public speaking coaching business more profitable
We have studied the strategies of the best speaking coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your public speaking coaching business
We understand that as a public speaking coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual professionals like you.
The day-to-day demands of coaching and preparing for sessions are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight schedule and budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for public speaking coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual coaches on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your visibility online.
With our marketing pack, you can invest in your coaching business's growth without feeling overwhelmed or uncertain.
Your public speaking coaching business could make more money!
Most speaking coaches don't know how to grow their business. Let us teach you the right strategies.
