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You're a plasterer. Imagine this: your schedule is filled with bookings, all because you perfected your marketing approach. Sounds great, doesn’t it?
We've observed many plasterers facing challenges when it comes to developing an effective marketing strategy that delivers real results.
That’s why we’ve created a free marketing plan and strategy template, specifically designed for plasterers. This resource will help you navigate the process of crafting a robust marketing plan, aimed at reaching your ideal clients and fulfilling your business objectives.
Moreover, if you're eager to elevate your plastering business's marketing with proven methods and strategies, be sure to explore our collection of marketing strategies and tactics for plasterers.
Continue reading to learn how to utilize this tool to boost your marketing efforts and attract more clients to your plastering services.
Get the marketing planner tailored for plasterers
The best plasterers plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for a plasterer
We could easily list hundreds of marketing tactics here. However, we know you need actions that are practical and tailored to specific use cases for your plastering business.
Marketing strategies for a plasterer with a low budget
Great news, you can still attract new clients without breaking your plastering business's budget.
We will briefly outline some fundamental marketing strategies here for clarity and conciseness; if you need a detailed action plan and tips to implement these strategies effectively and affordably, check out our strategy pack for plasterers aiming to expand their business.
| Tactic for your Plastering Business | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Social Media Marketing | $0 - $100/month | Post before-and-after photos of your projects, share quick plastering tips, and highlight customer testimonials. Encourage clients to share their experiences and tag your business. |
| Email Marketing | $0 - $50/month | Leverage free email marketing tools to send updates about your services, seasonal promotions, and helpful maintenance tips. Gather emails via your website or during service appointments. |
| Referral Programs | $50 - $200/month | Create a referral program where past clients receive a discount on future services for every new customer they refer who completes a job with you. |
| Partnerships with Local Contractors | $0 - $100 | Collaborate with local builders, painters, and decorators to offer bundled services, which can attract larger projects and provide mutual referrals. |
| Hosting DIY Workshops | $100 - $500 | Run small-scale workshops teaching basic plastering skills. Partner with local hardware stores to reduce venue and material costs. |
| Google My Business Listing | $0 | Ensure your Google My Business profile is up-to-date with photos, services offered, and current contact information. Ask satisfied customers to leave positive reviews. |
| Outreach to Home Improvement Bloggers | $100 - $500 | Invite home improvement bloggers to review your service, possibly in exchange for a free or discounted repair or installation. This can increase visibility and credibility. |
| SEO for Your Business Website | $0 - $200/month | Optimize your website with relevant keywords such as “reliable plasterer in [city]” and regularly update your site with project showcases and testimonials to boost search rankings. |
| Online Contests and Giveaways | $50 - $200 | Host social media contests where participants can win a free consultation or service discount. Use small incentives to encourage participation and engagement. |
| Local SEO & Directory Listings | $0 - $100 | Register your business on local online directories and trade-specific listings. Ensure your business name, address, and phone number are consistent across all entries. |
| Customer Feedback and Referral Programs | $0 - $100 | Offer discounts or small free services for clients who provide referrals or feedback. Implement a simple feedback tool on your website or via follow-up emails. |
| DIY Professional-Quality Photos | $0 - $50 | Use a decent smartphone camera to take high-quality photos of your finished work. Share these images on your website and social media to attract potential clients. |
Copy the tactics of the best plasterers in the world!
There are plasterers that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your plastering contracting service if you have limited time
Great news for plasterers pressed for time: you don’t need to sacrifice marketing success due to a tight schedule.
For a detailed action plan and tips to implement these strategies quickly and effectively, check out our tailored strategy pack for busy plasterers eager to expand.
| Tactic | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Weekly Social Media Themes | 2 hours | Designate themes for each day (e.g., #TransformationTuesday, #FixItFriday) to streamline content creation and engage specific audience segments. Plan posts in advance using scheduling tools. |
| Engaging Instagram Stories | 1 hour | Use Instagram's built-in features (polls, questions, countdowns) to quickly create interactive stories that encourage user engagement. Highlight recent projects and behind-the-scenes content. |
| Google My Business Posts | 30 minutes | Post recent projects or special offers directly on your Google My Business profile to improve visibility and attract nearby clients. Use high-quality images to grab attention. |
| Partnering with Home Improvement Influencers | 2 hours | Identify and reach out to local home improvement influencers for a single post or story mention; offer them a free service in exchange for coverage. Track engagement to measure effectiveness. |
| Email Marketing with Special Offers | 1 hour | Use email templates and segment your audience to send personalized offers, reducing the time needed to create effective campaigns. Highlight seasonal services and exclusive deals. |
| Collaboration with Local Businesses | 2 hours | Plan a monthly meeting to set up cross-promotional events or offers, sharing the marketing workload and expanding your client base. Create joint promotions to benefit both parties. |
| Customer Feedback Incentives | 1 hour | Implement a system where clients get a small discount or free service for posting their completed project online with a designated hashtag. Encourage reviews on popular platforms like Yelp and Google Reviews. |
| Local SEO Optimization | 2 hours | Optimize your website and content for local search keywords and ensure your NAP (Name, Address, Phone) listings are consistent across the web. Use local business directories and review sites. |
| Flash Sales Announced on Social Media | 1 hour | Plan and announce limited-time offers on social media to create urgency and drive immediate traffic to your business. Use catchy graphics and clear calls-to-action. |
| Participating in Community Events | 3 hours | Identify local events where you can participate or sponsor in some way, leveraging the event's marketing to put your plastering services in front of potential new clients. Offer samples or coupons to attendees. |
Marketing strategies for your plastering contracting service focused on social media
For plasterers looking to leverage social media: you can significantly enhance your online visibility and customer engagement with the right strategies.
| Social Media | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| Project Showcases | Share photos and videos of completed plastering projects, detailing the process and the final result. | Use before-and-after images to highlight your craftsmanship, and use stories to show ongoing project progress. | |
| Live Q&A Sessions | Host live sessions to answer questions about plastering techniques, materials, and home renovation tips. | Promote these sessions in advance, engage actively with the audience during the broadcast, and follow up on any unanswered queries. | |
| Time-sensitive Offers | Announce special discounts or limited-time offers for your plastering services. | Use eye-catching visuals and hashtags to enhance visibility, and retweet customer testimonials who have taken advantage of these offers. | |
| TikTok | DIY Plastering Tips | Create short, informative videos that teach basic plastering techniques or quick fixes. | Encourage viewers to try these techniques themselves and share their videos using a specific hashtag you create. |
| Highlight Stories for Services | Use Instagram Stories to showcase different services you offer, and save them as Highlights for easy access. | Organize Highlights by service type (e.g., residential, commercial) and update visuals regularly to keep the content fresh and engaging. | |
| Customer Testimonials | Encourage satisfied clients to share their experiences and post these testimonials on your Facebook page. | Respond to all testimonials, thanking the clients for their feedback and addressing any less positive comments professionally. | |
| Engage in Local Conversations | Participate in discussions about local construction projects, housing trends, or community events, linking back to your services. | Use relevant hashtags and tag local businesses or community leaders to increase your reach and engagement. | |
| TikTok | Behind-the-Scenes Content | Share engaging videos that show the intricacies of plastering work, including preparation, mixing, and application techniques. | Ask viewers to suggest what they want to see next or to choose which project you should feature in detail. |
Make your plastering contracting service more profitable
We have studied the strategies of the best plasterers in the world. All their tactics are explained in our pack!
Marketing strategies for a plasterer that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for plasterers looking to expand their client base every month.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Production for Social Media | $2,000 - $5,000 | Create engaging videos that demonstrate your plastering skills, showcase before and after transformations, and highlight testimonials. Distribute these across multiple platforms and consider paid promotions to reach a broader audience. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Collaborate with home improvement influencers who can showcase your work in their projects. Plan a series of posts to keep the audience engaged and interested in your services. |
| High-End Photography for Portfolio and Advertising | $1,000 - $3,000 | Utilize these photos in your marketing materials and on social media. Regularly update your portfolio to include recent projects and highlight different techniques and finishes. |
| Paid Social Media Advertising | $2,000 - $10,000 | Target homeowners and businesses in your area with personalized ads, use A/B testing for ad creatives, and retarget visitors who have shown interest in your services. |
| Partnerships with Local Contractors and Designers | $1,000 - $5,000 | Establish relationships with contractors and interior designers who can recommend your services, ensuring a steady flow of referrals and collaborative opportunities. |
| Hosting Workshops or Live Demonstrations | $10,000 - $50,000 | Organize events to showcase your expertise in plastering techniques. Engage with attendees, offer hands-on experiences, and leverage social media to enhance the event's visibility. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Develop a user-friendly website that highlights your services, includes a gallery of your work, and features customer testimonials. Optimize for search engines to attract more local traffic. |
Innovative and creative marketing strategies for your plastering contracting service
For plasterers looking to distinguish themselves in a competitive market, adopting innovative, creative, and unique marketing strategies can make a significant impact.
| Tactic | Description |
|---|---|
| Augmented Reality Portfolio | Develop an augmented reality (AR) app that allows potential clients to visualize plastering projects in their own spaces. By scanning a QR code, clients can see realistic 3D models of different plastering styles and finishes, helping them make more informed decisions. |
| Virtual DIY Workshops | Offer virtual workshops where you teach basic plastering techniques. Provide kits with necessary materials for local participants and downloadable guides for those further away. This not only creates a new revenue stream but also builds trust and brand loyalty. |
| Collaborative Design Playlist | Create a collaborative playlist on a music streaming service where clients can add their favorite songs. Play this playlist during your plastering projects to create a personalized and enjoyable atmosphere. Promote the playlist on social media to engage with your community. |
| Pop-Up Demonstrations | Host pop-up plastering demonstrations in unique locations such as home improvement stores, community centers, or local events. These live demonstrations can showcase your skills and offer exclusive discounts, generating buzz and attracting new clients. |
| Artistic Plastering Techniques | Introduce artistic plastering techniques that blend traditional craftsmanship with modern design, such as textured finishes or custom murals. These unique projects can become social media sensations, drawing attention from design enthusiasts and potential clients. |
| Mobile Plastering Services | Launch a mobile plastering service that travels to different neighborhoods or cities, offering on-the-spot consultations and minor repairs. Use social media to announce locations and create a reward system for clients who refer others to your services. |
| Interactive Social Media Challenges | Create social media challenges that encourage users to share their DIY plastering projects, before-and-after photos, or creative design ideas. Offer incentives such as discounts or free consultations for the best entries, fostering community engagement. |
| QR Code Business Cards | Use QR codes on your business cards that lead to an exclusive video showcasing your portfolio, client testimonials, or a form to sign up for special offers. This merges technology with traditional marketing in a novel way. |
| Themed Project Weeks | Host themed project weeks where you focus on different plastering styles, historical periods, or design trends. Share progress updates, tips, and behind-the-scenes content on social media, encouraging clients to follow along and get inspired. |
| Plastering Scavenger Hunts | Organize a scavenger hunt within a community or across multiple locations, with clues related to plastering techniques, design trends, or your business history. Participants can win prizes ranging from discounts to free consultations, engaging them in a fun and interactive way. |
Your plastering contracting service could make more money!
Most plasterers don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your plastering contracting service?
Looking to boost your business? A solid marketing strategy for your plastering services is essential, and it's more than just a few buzzwords or abstract ideas.
At its core, a marketing strategy is your blueprint for attracting potential clients and converting them into repeat customers. The aim is to increase your visibility, set yourself apart from the competition, and convince people to choose your plastering services.
When we reached out to them, many plasterers questioned if a marketing strategy was really necessary for their trade.
Yes - it's necessary.
In a market filled with numerous options for home improvement and repair services, standing out is crucial. Without a marketing strategy, your plastering skills might remain the best-kept secret in your area, which isn't good for business. Marketing helps to put your services on the map, attract new clients, and retain existing ones.
You don’t need to spend countless hours or hire a marketing expert
You might say you've never studied marketing before. That’s okay.
You don’t need to delve into complex marketing theories or hire a "marketing guru." While professional help can be beneficial, it's not absolutely necessary, especially when you're just starting out or working with a limited budget.
Many facets of marketing, especially in today's digital world, can be effectively managed with a bit of research, creativity, and commitment.
Platforms like social media are excellent tools for connecting directly with your community, showcasing your projects, sharing client testimonials, and promoting special offers.
However, one common challenge you might face as a plasterer when starting with marketing or social media is feeling overwhelmed by the vast number of platforms and tools available, each with its own rules and algorithms.
It can be tough to know where to begin, what content to post, and how to effectively engage with your audience while managing a busy schedule.
We understand these challenges. That's why we've developed a strategy pack for plasterers. It contains all the essentials you need, simplified for easy understanding and quick implementation. Go through it, and you could start seeing new clients every week.
You don’t need a big budget
You might wonder how much plasterers typically spend on marketing. Actually, it varies widely based on the scale, location, and goals of your business.
From our observations, we recommend dedicating about 3-6% of your total revenue to marketing.
For smaller, independent plasterers, the budget might be on the lower end, perhaps a few hundred dollars a month, focusing on cost-effective strategies like social media, word-of-mouth, and local community involvement. Conversely, larger or more specialized services might invest more in comprehensive campaigns, professional photography, and targeted online ads.
There are also effective marketing tactics for plasterers on a tight budget. Try to make your services well-known online, encourage your clients to leave positive reviews, leverage local news, and engage with your community through events or collaborations.
Being genuine and creative counts more than big spending. Showcase your work, talk about your expertise, or demonstrate a unique plastering technique. These actions don't cost much but can be very effective. Need some inspiration? We've prepared a list of content ideas for social media, tailored to plasterers, it’s all yours!
Copy the tactics of the best plasterers in the world!
There are plasterers that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your plastering contracting service?
As a plasterer, understanding where to direct your marketing efforts is essential for attracting the right clients and growing your business.
Don’t try to appeal to everyone, it’s too costly
Firstly, it's important to recognize that each plastering service has its unique strengths, whether it's specializing in decorative plastering, dry lining, or external rendering. This specialization is why focusing your marketing on the right audience is so crucial.
When we analyzed the construction and renovation industry and developed our marketing strategy pack, we noticed many professionals wasting resources on ineffective tactics because they weren't targeting their ideal clients.
Think of it like this: casting a wide net in the ocean hoping to catch any fish is less efficient than using specific bait to attract the type of fish you actually want. In marketing, the latter approach ensures that your time and money are spent on attracting clients who are more likely to need your specific plastering services, rather than a broad audience with no genuine interest in your expertise.
For example, a plasterer skilled in ornate, decorative finishes using broad newspaper ads might not reach their ideal clientele, who are likely looking for high-end, specialized work.
Similarly, a plasterer focusing on quick, affordable drywall solutions might not see a good return on investment from advertising in high-end architectural magazines, as their ideal customers are likely seeking cost-effectiveness and speed.
These mismatches between marketing strategies and target client bases can lead to ineffective marketing and financial losses.
Don’t follow generic advice: your plastering service is unique
Generic marketing tactics, while foundational, often fall short when applied to specialized trades like plastering without customization. Context matters significantly. A strategy that works well for a retail store or a software company might not resonate with your plastering business's target audience.
Each business caters to different needs, operates under different conditions, and engages customers in unique ways.
For instance, while a retail store might focus on product variety and frequent promotions, a plastering business thrives on showcasing craftsmanship, reliability, and the quality of finishes. This requires a different marketing approach.
That's why we decided to create a marketing strategy pack specifically for plastering services.
Use common sense when deciding
So, what works for plastering businesses? It's all about demonstrating your expertise and the quality of your work.
Social media can be a powerful tool here, allowing you to showcase your projects, before-and-after transformations, and detailed workmanship through photos and videos.
Engaging with your audience online by answering questions, sharing tips on maintaining plasterwork, and highlighting customer testimonials can add a personal touch that many clients value.
Remember, it's not just about posting regularly, but posting content that reflects the needs and interests of your target demographic.
Collaborations with local contractors, interior designers, and even real estate agents can also yield significant results. Such partnerships allow you to tap into existing networks and audiences that trust and value the professional recommendations they receive.
Finally, ensure potential clients can easily find you online. You need to be visible on search engines. We're here to assist - here is an SEO checklist tailored specifically to plastering services. It's all yours!
Where to get the best marketing strategies for your plastering contracting service?
We understand that diving into marketing for your plastering business might feel like navigating uncharted territory, especially when you're already balancing numerous projects.
Perhaps the whole idea of marketing seems a bit foreign, with its complex terms and strategies. Or maybe you're concerned about the costs and time commitment, given your already tight schedule.
And it's completely normal if you've thought, "My work speaks for itself, isn't that enough?" This is a common sentiment, especially when you're focused on the day-to-day operations of your plastering jobs, and perhaps past marketing attempts haven't quite delivered the results you hoped for.
But here's what we've done: we've created something just for you - a tailored strategy pack designed specifically for plasterers.
This pack is designed to make marketing straightforward and manageable. We've cut through the technical jargon and simplified the marketing process into clear, actionable steps. Concerned about time and budget? Our strategies are cost-effective and won't require hours you can't spare. These tools are crafted to seamlessly integrate into the busy schedule of a plasterer, focusing on practical, impactful measures.
Additionally, we've included guidance on how to gradually engage with the digital world, ensuring you can progress at your own pace. Our aim is to help you view marketing not as an overwhelming chore but as an achievable part of your business that can be enjoyable and certainly beneficial.
Some plasterers make 5x more profit than you!
We have studied the strategies of the best plasterers in the world. Replicate them now!
