![Plasterer: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-6_761d3b83-a1bc-4c1a-aed9-cf4d1991b01c.png?v=1715865719&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best plasterers in the industry use strategically to attract clients.
We know you're busy perfecting your craft and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for plasterers.
Get the content idea list made for plasterers
A lot of plasterers manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a plasterer
We have studied dozens of plasterers’ social media accounts when building strategy pack for plasterers - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Plastering Business |
|---|---|
| High-Quality Project Photos | Visually appealing images of completed plastering projects can showcase your craftsmanship, encouraging potential clients to hire you. |
| Behind-the-Scenes Videos | Showcasing the plastering process, tools, and techniques builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to hire your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local builders or interior designers can introduce your plastering services to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, trade shows, or community events can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday offers can attract clients looking for special services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to hire your services. |
| DIY Tips | Sharing plastering tips and tricks can engage home improvement enthusiasts and position you as an expert in the field. |
| Daily Project Updates | Regularly updating followers with ongoing projects keeps your business top-of-mind and encourages inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Maintenance Tips | Sharing tips on maintaining plastered surfaces can engage followers who are homeowners and property managers. |
| Sustainability Initiatives | Highlighting eco-friendly practices or sustainable materials appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some plasterers make 5x more profit than you!
We have studied the strategies of the best plasterers in the world. Replicate them now!
How can plasterers make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your plastering work are essential.
People judge the quality of your work with their eyes first. Make sure the lighting is good, the plaster looks smooth, and the finish is impeccable.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your plastering business. Behind-the-scenes photos, staff stories, and customer testimonials can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, projects, or seasonal services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your plastering business “image” and what your audience likes.
If you have a low budget to conduct marketing for your plastering business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for plasterers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your plastering business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for plasterers on social media
Our team has put together a list of highly specific, budget-friendly content ideas tailored for plasterers, complete with practical tips to keep costs low and make the most of social media.
You might want to incorporate some of these ideas in the marketing plan of your plastering business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Project Photos | Use natural light by taking photos of your work during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of your completed work by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Repair Videos | Film short, simple repair tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their home improvement preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your services. |
| Before-and-After Photos | Create attractive before-and-after comparisons using inexpensive items like basic photo editing tools from free apps. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or recycling. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as mixing plaster or setting up a job site. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free service. Use prizes that are cost-effective like a free consultation. |
| Seasonal Project Posts | Highlight seasonal projects and materials using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best plasterers in the world!
There are plasterers that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for plasterers
Investing in high-quality social media content for your plastering business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Plastering Demonstrations | Hosting live or recorded plastering demonstrations where you show techniques and tips can create a sense of community and attract a global audience interested in DIY and professional plastering. |
| Interactive 360° Project Tours | Offering virtual 360° tours of your completed projects can provide a unique behind-the-scenes experience and entice potential clients to hire you for their own projects. |
| Limited Time Service Offers | Creating buzz with limited-time service offers or seasonal discounts can generate excitement and urgency, attracting new and repeat clients. |
| Client Testimonial Videos | Sharing videos where clients talk about their positive experiences with your services can build trust and encourage word-of-mouth referrals. |
| AR Project Previews | Implementing augmented reality (AR) technology to show clients a 3D preview of their finished project can enhance the planning experience and attract tech-savvy clients. |
| Themed Project Showcases | Hosting themed project showcases, such as historical restorations or modern designs, can provide a unique and immersive experience, attracting clients with specific tastes. |
| Plastering Challenge Contests | Organizing plastering challenge contests (e.g., fastest smooth finish) can create viral moments, attracting competitive plasterers and spectators. |
| Collaborative Workshops | Partnering with other local tradespeople to host workshops can introduce your business to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your projects, the materials you use, or your personal journey in the plastering industry can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to vote on design elements for a project via social media polls can make them feel involved and eager to see the final results they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or waste reduction practices, can attract environmentally conscious clients and media attention. |
| Mobile Plastering Services | Offering mobile plastering services in different locations or at local events can expand your reach and attract new clients who may hire you for larger projects later. |
| DIY Plastering Kits | Offering a subscription service where clients receive monthly DIY plastering kits and tutorials can create a loyal client base and encourage repeat business. |
| Advanced Plastering Workshops | Hosting workshops where clients can learn advanced plastering techniques can attract DIY enthusiasts and create a sense of exclusivity. |
| Flash Mob Plastering Events | Organizing flash mob plastering events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for plasterers on social media
Don't waste your time and resources on these ideas. We've seen many plasterers make these mistakes, and they won't help you stand out from the competition or bring in new clients for your plastering business.
| Content Type | Why It Never Works for Plasterers | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your plastering business appear unoriginal or untrustworthy. | Use real photos of your completed projects, team, and work process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with plastering or your business confuses followers and dilutes your brand. | Keep your content focused on your plastering services, projects, industry tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your work, community, and your business's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your business can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your plastering business. |
Make your plastering contracting service more profitable
We have studied the strategies of the best plasterers in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your plastering contracting service
We understand that as a plasterer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a plastering business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for plasterers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your plastering business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small plastering businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your plastering business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your plastering contracting service could make more money!
Most plasterers don't know how to grow their business. Let us teach you the right strategies.
