![Online Stylist: how to plan your social media content [template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_ff217c9a-f199-4e6a-baa0-1c8f28dce0ff.png?v=1715864125&width=1100)
You're a fashion enthusiast. Let us pose a question - are you capturing the attention of your potential clients with your current online styling posts?
We're asking because we've noticed that many online stylists face challenges when it comes to crafting engaging and effective social media content.
That's why we've created a free social media planner template, specifically designed for online stylists. This resource is designed to streamline your content creation process, helping you to dazzle your audience with every update.
Moreover, if you're looking to elevate your online styling business with proven tactics and strategies, be sure to explore our Marketing Pack for Online Stylists.
Continue reading to learn how you can utilize this tool to boost your online presence and ensure that each post significantly advances your business goals.
What social media platforms are best for promoting an online stylist?
It's a common misconception that all social media platforms are equally beneficial for promoting your online styling services.
The effectiveness of each platform varies significantly due to differences in user demographics, content preferences, and interaction styles. For instance, LinkedIn, which is predominantly used for professional networking and business-to-business interactions, may not be the best channel for an online stylist looking to connect with individual clients seeking fashion advice and personalized styling services.
As an online stylist, your focus should be on platforms that support rich visual content, interactive features, and personal engagement. Platforms like Instagram, Pinterest, and YouTube are ideal for this purpose. Below, we've provided a detailed breakdown to help you understand the suitability of each platform for your styling business.
Additionally, we've compiled comprehensive guides for each recommended platform in our exclusive toolkit for online stylists aiming to expand their reach.
The Best Social Media Platforms for an Online Stylist
| Social Media Platform | Relevancy Level for an Online Stylist | Detailed Explanation |
|---|---|---|
| High | Instagram's visually driven platform is perfect for showcasing fashion trends, styling transformations, and engaging with followers through stories and posts, making it a top choice for stylists. | |
| High | Pinterest is ideal for online stylists due to its focus on visual inspiration and style discovery. It's a great place to curate lookbooks and attract clients who are looking for styling ideas. | |
| YouTube | High | YouTube allows stylists to create detailed video content such as tutorials, wardrobe tips, and seasonal fashion guides, offering a dynamic way to engage with a broader audience. |
| Medium | Facebook's diverse tools, including live videos, groups, and marketplace, can be leveraged by stylists for broader engagement and to drive traffic to personal styling websites or blogs. | |
| TikTok | Medium-High | TikTok's fast-paced, trend-driven environment is suitable for stylists willing to create short, engaging, and creative content to capture the attention of a younger demographic. |
| Low | Twitter’s text-centric approach offers limited benefits for visual-based professions like styling but can be used for quick updates, industry news, and direct interactions with followers. | |
| Low | While LinkedIn is less relevant for direct client engagement, it can be useful for building professional networks, finding collaborators, or publishing articles on styling trends and tips. |
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How to get started on social media for your online styling service?
Setting up and managing a social media account for your online styling service is something you can absolutely manage on your own, especially when you're just starting out.
It might seem daunting at first, but with a little planning and creativity, it's quite manageable. We've broken down the process for each platform in our marketing strategy pack for online stylists.
Identify Your Ideal Client
First up, you need to pinpoint who your target client is.
This step is essential because your social media tone, aesthetics, and content will all be designed to catch the eye of your ideal client.
Think about the services you offer, such as personal shopping, wardrobe consultations, or style makeovers. Who would benefit most from these services? Busy professionals, fashion enthusiasts, or perhaps new parents? Knowing who you are speaking to will shape your social media strategy.
Optimize Your Social Media Profiles
When setting up your profiles, make sure your bio effectively communicates who you are and what you offer.
Include your specialization, a brief catchy description like “Your personal style guru,” and contact information. Links to your portfolio, booking calendar, or testimonials can also make a big difference in attracting potential clients.
Is It Time-Consuming?
Yes, initially it might take some time to set everything up and get familiar with best practices.
However, once you establish a routine, managing your social media can become as regular and straightforward as checking your emails.
Should You Hire a Professional?
Whether or not to hire a professional depends on how comfortable you are with social media and how much time you can dedicate to it. Starting on your own is a great way to learn what resonates with your audience.
If your business expands or managing social media becomes too overwhelming, consider bringing in a professional with experience in digital marketing for styling services.
First Week on Social Media for Your Styling Service
Here’s a quick guide to get you started during your first week (for a more comprehensive 30-day plan, check our marketing strategy pack for online stylists).
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Select suitable platforms | Choose platforms where your target clients are likely to be active, such as Instagram and Pinterest. |
| 2 | Set up your profiles | Use professional and appealing images for your profile and cover photos. Ensure all bio details are complete and engaging. |
| 3 | Determine your target audience | Define who your services are aimed at and tailor your content to their interests and needs. |
| 4 | Plan your content | Create a content calendar that includes a variety of posts, from style tips to client transformations. |
| 5 | Begin posting | Introduce yourself, share your styling philosophy, and highlight unique aspects of your service. Keep the tone friendly and professional. |
| 6 | Engage with your followers | Reply to comments, direct messages, and engage actively with your audience to build a community. |
| 7 | Review and refine | Analyze which types of posts gain the most interaction and refine your strategy to focus on what works best. |
What are the best strategies to increase the followers of your online styling service organically?
Here is a table of 12 highly effective and innovative content strategies an online stylist can use on social media to organically grow their follower base, along with the types of content that resonate most with their audience.
This table is concise and summarized. For a comprehensive guide, complete with step-by-step actionable tips, and insights derived from studies of actual real-life use cases of successful online stylists, please refer to our online stylist strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Virtual Styling Sessions | Host live styling sessions where you put together outfits live. Encourage followers to participate by submitting their preferences or challenges, and use a specific hashtag to track engagement. This not only keeps your current followers engaged but also attracts new ones who are looking for styling tips. |
| Behind-the-Scenes Clips | Share behind-the-scenes content of your styling process, including how you choose outfits, accessories, and work with different body types. This transparency builds trust and a stronger connection with your audience. |
| Style Challenges | Organize style challenges where followers submit photos of themselves wearing outfits based on your guidelines. Offer incentives like free personal styling sessions or discounts for the best transformations. This encourages user-generated content and increases your visibility. |
| Collaborations with Fashion Influencers | Partner with fashion bloggers and influencers to create content or host joint styling sessions. Their followers get exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of Upcoming Trends | Tease upcoming fashion trends with sneak peek photos or videos. Create excitement by letting your followers vote on which trends they want to see more of, making them feel involved in the decision-making process. |
| Themed Lookbooks | Create themed lookbooks and share them on social media. Themes can be based on seasons, occasions, or current fashion trends, creating a fun and engaging resource that encourages sharing and interaction. |
| Exclusive Styling Tips | Share exclusive styling tips and tricks for followers who sign up for your newsletter or follow your social media profiles. This content can be shared in the form of short videos or blog posts, attracting followers who are looking for expert advice. |
| Interactive Polls and Quizzes | Engage your audience with polls and quizzes about fashion preferences, wardrobe dilemmas, or style icons. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Client Transformation Stories | Highlight before-and-after stories of clients you’ve styled. This showcases your expertise and the tangible benefits of your services, encouraging potential clients to reach out for their own transformations. |
| Customer Testimonials | Share testimonials and feedback from satisfied clients. This not only shows appreciation for your clients but also acts as social proof to potential customers that your services are valued. |
| Eco-Friendly Fashion Initiatives | If your styling service focuses on sustainability, share your initiatives, such as using eco-friendly brands or upcycling. This attracts followers who value sustainability and want to support environmentally conscious businesses. |
| Limited-Time Promotions | Create urgency with limited-time offers or exclusive services available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique styling opportunities. |
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What are some common social media mistakes to avoid as an online stylist?
As an online stylist, navigating social media can be tricky. Here's a detailed table that highlights common mistakes, their impacts, and how to improve your social media strategy effectively.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Damage to reputation and client relations. | Do not dismiss comments or messages from clients. | Engage actively with feedback, showing appreciation and openness to improve your services. |
| 2 | Inconsistent Content Sharing | Reduced follower engagement and visibility. | Avoid erratic posting or overwhelming your audience with too much content at once. | Create a content calendar to ensure a steady, engaging presence on social media. |
| 3 | Excessive Promotional Posts | Loss of follower interest due to lack of engaging content. | Refrain from making every post a sales pitch. | Balance promotional posts with tips, fashion insights, and interactive content. |
| 4 | Poor Quality Images | Creates a bad impression of your styling abilities. | Avoid using blurry or poorly styled images. | Use high-resolution images that showcase your styling work in the best light. |
| 5 | Ignoring SEO | Missed opportunities to reach potential clients searching for styling services. | Do not overlook the importance of keywords and hashtags relevant to styling and fashion. | Utilize relevant keywords and hashtags to boost your visibility in search results. |
| 6 | Not Collaborating with Brands or Influencers | Limited exposure and missed partnership opportunities. | Avoid isolating yourself from potential collaborative networks. | Partner with fashion brands and influencers to expand your reach and credibility. |
| 7 | Not Showcasing Your Unique Style | Difficulty in distinguishing yourself from other stylists. | Avoid generic or vague content that doesn’t highlight your personal or professional uniqueness. | Share content that reflects your unique approach to styling, personal stories, or successful client transformations. |
| 8 | Underutilizing User-Generated Content | Missing out on authentic endorsements from clients. | Do not ignore the impact of sharing client testimonials and before/after images. | Encourage clients to share their experiences and feature their stories on your platforms. |
| 9 | Poor Crisis Management | Potential for viral negative feedback. | Avoid ignoring or defensively responding to criticism. | Handle criticisms professionally and constructively, showing commitment to client satisfaction. |
| 10 | Lacking Personality in Posts | Failure to connect personally with your audience. | Do not let your social media profiles feel impersonal or corporate. | Showcase your personality through your posts to create a more relatable and engaging online presence. |
| 11 | Not Monitoring Performance | Inability to understand what content works best. | Avoid neglecting the insights that social media analytics can provide. | Regularly check analytics to see what types of posts generate the most engagement and adjust your strategy accordingly. |
| 12 | Ignoring New Social Media Features | Falling behind in leveraging new tools that could enhance engagement. | Do not stick to outdated methods or ignore new social media functionalities. | Stay updated with new features and trends, experimenting with them to enhance your social media strategy. |
How to implement a successful system on social media for your online styling service?
When it comes to social media management for online stylists, you're looking at a game that's as much about aesthetics and personal branding as it is about your fashion expertise.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For Instagram and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for online stylists specifically can include direct engagement on posts showcasing your styling tips, the number of consultations or inquiries received via social media, and user-generated content, like when clients post photos of their outfits styled by you. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your online styling business, there's no one-size-fits-all number, but for a small to medium-sized operation, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For online stylists, a good rhythm might be once a day on platforms like Instagram and Facebook, where visuals are key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your online styling service more profitable
We have studied the strategies of the best online stylists in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your online styling service?
We understand the hesitation many individuals feel about diving into the world of social media marketing for their online styling business.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "customer engagement" and "retention metrics" seem like a foreign language.
Managing an online styling service is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your styling advice and services should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for online stylists like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our stylist strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your online styling business's visibility and client engagement, without detracting from the essential operations of your business.
Your online styling service could make more money!
Most online stylists don't know how to grow their business. Let us teach you the right strategies.
