![Online Stylist: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_1d8b4b3a-a128-4f17-b575-1fc2e6350c17.png?v=1715865667&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best online stylists use strategically to attract clients.
We know you're busy curating the perfect wardrobe for your clients and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your styling services.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for online stylists.
Get the content idea list made for online stylists
A lot of online stylists manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an online stylist
We have analyzed numerous online stylists' social media accounts to create our strategy pack for online stylists - here is what consistently works.
| Content Type | Why It Works to Attract New Clients to Your Styling Services |
|---|---|
| High-Quality Outfit Photos | Visually appealing images of styled outfits can inspire potential clients and showcase your styling skills, encouraging them to seek your services. |
| Behind-the-Scenes Videos | Showcasing your styling process, wardrobe selections, and client interactions builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to try your styling services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and styling packages can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or fashion brands can introduce your styling services to a broader, local audience. |
| Event Announcements | Promoting upcoming styling workshops, fashion shows, or special events can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday styling tips can attract clients looking for special outfit ideas during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book your services. |
| Style Tips and Tricks | Sharing styling tips and tricks can intrigue fashion enthusiasts and motivate them to seek your professional advice. |
| Daily Outfit Inspiration | Regularly updating followers with daily outfit ideas keeps your styling services top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Stylist Stories | Featuring stories about your journey and experiences as a stylist creates a personal connection and humanizes your brand. |
| Fashion Industry Insights | Sharing insights and trends from the fashion industry can engage followers who are fashion enthusiasts and aspiring stylists. |
| Sustainability Initiatives | Highlighting sustainable fashion practices or eco-friendly styling options appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some online stylists make 5x more profit than you!
We have studied the strategies of the best online stylists in the world. Replicate them now!
How can online stylists make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your styling work are essential.
People make fashion decisions with their eyes first. Make sure the lighting is good, the outfits look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your styling business. Behind-the-scenes photos, stylist stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal trends. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your styling “image” and what your audience likes.
If you have a low budget to conduct marketing for your styling business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for online stylists.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your styling business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for online stylists on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for online stylists, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your online styling business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Outfit Photos | Utilize natural light by taking photos near windows during the day. Enhance your images with free apps like Snapseed or VSCO. |
| Client Testimonials | Encourage satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next styling session as a thank-you. |
| User-Generated Content | Motivate clients to share their styled looks by offering a monthly raffle for those who tag your styling service on Instagram. |
| DIY Styling Tips Videos | Film short, simple styling tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your styling process or introduce your team during slower periods. |
| Daily Outfit Inspiration | Create simple, eye-catching graphics for daily outfit ideas using free tools like Canva. Include a brief description and a stylish photo. |
| Stylist Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite fashion trends or suggestions for new styling tips. |
| Local Event Promotions | Collaborate with local fashion events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite styled looks. Take a quick photo and share a short story about their experience with your service. |
| Styled Outfit Photos | Create attractive settings using inexpensive items like backdrops, props, and accessories from dollar stores. |
| Sustainability Tips | Share eco-friendly fashion practices such as upcycling or thrifting. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the styling prep work, such as organizing outfits or accessorizing. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free styling session. Use prizes that are cost-effective like a free accessory. |
| Seasonal Style Posts | Highlight seasonal fashion trends using natural light and your smartphone camera. Share the story behind the look to add interest. |
Copy the tactics of the best online stylists in the world!
There are online stylists that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for online stylists
Investing in high-quality social media content for your online styling business can be a game-changer. Many other stylists might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Styling Sessions | Hosting live or recorded virtual styling sessions where you provide personalized fashion advice can create a sense of community and attract a global audience. |
| Interactive 360° Closet Tours | Offering virtual 360° tours of your styling studio or your own closet can provide a unique behind-the-scenes experience and entice people to book your services. |
| Limited Edition Style Boxes | Creating buzz with limited edition or seasonal style boxes available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Style Consultations | Offering an exclusive one-on-one style consultation where clients can interact with you directly can create a memorable experience and word-of-mouth referrals. |
| AR Outfit Previews | Implementing augmented reality (AR) technology where clients can see a 3D representation of outfits on themselves can enhance the styling experience and attract tech-savvy clients. |
| Themed Style Events | Hosting themed style events, such as a virtual fashion show or a seasonal wardrobe refresh, can provide a unique and immersive experience, attracting groups and special occasions. |
| Style Challenge Contests | Organizing style challenge contests (e.g., creating an outfit under a certain budget) can create viral moments, attracting fashion enthusiasts and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local designers or boutiques to host pop-up shops can introduce your styling services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your styling journey, the designers you love, or the personal transformations of your clients can create an emotional connection with your audience. |
| Interactive Outfit Selection | Allowing clients to choose outfits for a custom look via social media polls can make them feel involved and eager to try the styles they helped design. |
| Eco-Friendly Fashion Initiatives | Launching and promoting eco-friendly fashion initiatives, such as sustainable styling tips or upcycled outfits, can attract environmentally conscious clients and media attention. |
| Mobile Styling Services | Offering mobile styling services in different locations or at local events can expand your reach and attract new clients who may book your online services later. |
| Style Subscription Service | Offering a subscription service where clients receive monthly style tips and curated outfit suggestions can create a loyal client base. |
| Immersive Fashion Workshops | Hosting workshops where clients can learn advanced styling techniques from you can attract fashion enthusiasts and create a sense of exclusivity. |
| Flash Mob Fashion Shows | Organizing flash mob fashion shows in unexpected locations can create viral content and attract adventurous fashionistas looking for unique experiences. |
Content that never works well for online stylists on social media
Don't waste your time and resources on these strategies. We've seen many online stylists make these mistakes, and they won't help you stand out from the crowd or attract new clients to your styling services.
| Content Type | Why It Never Works for Online Stylists | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your styling services appear unoriginal or untrustworthy. | Use real photos of your styled outfits, client transformations, and behind-the-scenes moments to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like style tips, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with fashion or styling confuses followers and dilutes your brand. | Keep your content focused on styling tips, fashion trends, client stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your styling services' quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your styling expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fashion, style, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with fashion influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your styling services seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your styling services. |
Make your online styling service more profitable
We have studied the strategies of the best online stylists in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your online styling service
We understand that as an online stylist, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your styling business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for online stylists like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your styling business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small online stylists on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your styling business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your online styling service could make more money!
Most online stylists don't know how to grow their business. Let us teach you the right strategies.
