![NFT Project: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_52bf3d6a-8cce-48b7-ad41-f660272c1adc.png?v=1715867388&width=1100)
SEO isn't just for tech giants and e-commerce platforms—it's a powerful tool that the most successful NFT projects use strategically to attract collectors and investors.
We understand that you're busy developing your NFT project and the thought of optimizing your online presence might feel overwhelming.
But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and attract more attention to your NFTs.
To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check our pack of marketing tactics and strategies for NFT creators.
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What is SEO for NFT projects exactly?
Simply put, SEO is all about making your NFT project’s website more attractive to search engines like Google.
When someone searches for "best NFT collections" or "top digital art NFTs," SEO helps your project show up in the results. The goal is to get your website higher up on the search results page so more people can find and invest in your NFTs.
Why is SEO Important for NFT Projects?
SEO is incredibly important for NFT projects, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential investors discovering your NFT project online, especially when they're looking for new digital assets.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "top NFT artists" and finding your project right at the top!
- Attracting More Targeted Investors:
SEO isn't just about getting anyone to your site—it's about getting the right people. Targeted SEO helps ensure that when someone interested in NFTs searches for new collections, your project pops up. This means more engaged visitors and potential buyers for your digital assets.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your NFT project:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you create digital art NFTs, make sure you use phrases like "best digital art NFTs" or "unique NFT collections" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your NFT project. Share your collection details, artist stories, upcoming drops, and the unique value of your NFTs.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover exclusive digital art NFTs at [Your Project Name], a leading NFT collection in the digital art space."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from NFT marketplaces, digital art blogs, or industry news sites.
- Social Media:
Being active on social media with your NFT project’s page can drive traffic to your site and improve your online presence. Share your latest drops, artist collaborations, and community events to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential investors eager to explore your NFT collection!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for NFTs on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online marketplace or transaction system.
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Which keywords should you target for your NFT project?
NFT project creators, like you, must target specific keywords in SEO because it helps your project appear in search results when potential collectors and investors look for the type of NFTs or digital assets you offer. This increases the chances that people will find and engage with your project.
For example, if you specialize in digital art NFTs, targeting keywords like "best digital art NFTs" or "NFT art collections" helps attract collectors searching for those terms. This makes it easier for people interested in digital art to find your NFT project online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for NFT creators.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best NFT project in [Your Niche] | High | Optimize your website with high-quality images of your NFTs, gather collector reviews, list on popular NFT marketplaces, and use niche-specific SEO strategies. |
| Where to buy [Type of NFT] | Medium | Create blog posts or pages on your website highlighting your best NFTs, use keywords naturally in content, and engage with NFT influencers. |
| NFT project with unique art | Medium | Use beautiful imagery of your digital art, gather positive collector reviews, and ensure your profiles on NFT platforms are complete. |
| Best place for [NFT Category] in [Your Platform] | Medium | Feature specific NFT categories prominently on your website (e.g., digital art, collectibles), use platform-specific SEO tactics, and promote drops on social media. |
| [Your Niche] NFTs on [Your Platform] | High | Highlight unique aspects of your NFTs, create SEO-friendly content about your collections, and engage with the NFT community online. |
| Top-rated NFT project near me | High | Encourage satisfied collectors to leave positive reviews, optimize your website for mobile, and ensure accurate information on NFT directories. |
| Affordable NFTs in [Your Niche] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find [Type of NFT] near me | Medium | Use local SEO strategies, create content around popular NFTs, and ensure your website is optimized for mobile users searching nearby. |
| Popular NFT project in [Your Niche] | Medium | Use social media to share popular NFTs, engage with local influencers, and gather collector testimonials to build credibility. |
| Best NFT project for beginners in [Your Niche] | Low | Create beginner-friendly content, highlight easy-to-understand aspects of your NFTs on your website, and host educational events to generate interest. |
What really matters when you do SEO for a NFT project
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For NFT project owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize your NFT marketplace profile | Ensures your NFT project appears in relevant search results, provides essential information (project details, roadmap, team), and collects reviews to build trust. |
| Gather and respond to community feedback | Positive feedback builds credibility and trust. Responding to feedback shows you value community input, encouraging more people to engage with your project. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting collectors and investors looking for specific types of NFTs or projects. |
| Optimize for niche SEO | Ensures your NFT project shows up in niche searches (e.g., "digital art NFTs"), driving traffic from potential collectors interested in your specific niche. |
| Ensure website is mobile-friendly | Most users search for NFTs on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images and videos of your NFTs | Attractive visuals entice potential collectors, showcasing your NFTs and the creative process, which can significantly influence their decision to invest. |
| Include detailed descriptions with keywords | Allows search engines to index your NFTs, helping you appear in searches for specific types of digital assets, and makes it easy for collectors to understand what you offer. |
| List your NFTs on multiple marketplaces | Increases your online presence and backlinks, improving your search engine ranking and making it easier for collectors to find your NFTs. |
| Engage with NFT influencers and communities | Generates buzz and word-of-mouth, reaching a wider audience and attracting collectors who trust these voices in the NFT space. |
| Promote special drops and limited editions | Creates a sense of urgency and excitement, encouraging potential collectors to invest in your NFTs for unique and exclusive assets. |
| Utilize social media to share updates and engage with your community | Builds a community around your NFT project, keeps collectors informed about new releases, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your project information, and improves your SEO ranking. |
| Offer easy access to purchase and trade your NFTs | Makes it convenient for collectors to invest in your NFTs, leading to increased sales and engagement. |
| Create blog posts about your NFTs and the creative process | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your NFT project unique. |
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What is always useless when you do SEO for a NFT project
We have studied a lot of NFT projects when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new investors or collectors. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Investors |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your NFT project. |
| Keyword stuffing in NFT descriptions | Overusing keywords in NFT descriptions makes them hard to read and can be penalized by search engines, turning away potential investors. |
| Paying for backlinks from unrelated websites | Backlinks from non-NFT related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestnftcollection.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same NFT | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique NFT or collection. |
| Using Flash for NFT galleries or transaction pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many investors browse NFT marketplaces on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your NFT project's SEO efforts. |
| Ignoring structured data for NFTs | Structured data helps search engines understand your NFTs better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your NFT listings regularly | Outdated NFT information can frustrate investors and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality visuals of your actual NFTs and related artwork. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your NFT project's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your NFT project?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle launching your NFT project, engaging with your community, creating new digital assets, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—developing and promoting your NFT project. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your NFT project online, and ultimately, more collectors and investors engaging with your work.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your NFT project’s website much more visible in strategy pack for NFT creators.
Simple actions like optimizing your social media profiles, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your NFT project and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
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Useful tools NFT project creators can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your NFT project's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your NFT project appears in local search results and Google Maps, provides essential information (hours, location, project details), and collects user reviews. |
| SEMrush | Helps identify the best keywords for your NFT project, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your NFT project's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your NFT project's website performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects user reviews and ratings, which improve your NFT project's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your NFT project improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your NFT project's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your NFT project's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your NFT project's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your NFT project, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your NFT project's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best NFT project creators
We understand why many NFT project creators might shy away from SEO and marketing.
Managing an NFT project is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your NFT project rather than dive into something that seems complicated and uncertain. No need to deteriorate your project's budget here.
That's why we've created a "marketing pack" specifically for NFT project creators like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your NFT project without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small NFT projects, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your NFT project thrive without adding extra stress to your already busy life.
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