![NFT Project: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_eacb8e71-3955-4922-8be8-3df0beb6f4ef.png?v=1715865579&width=1100)
Twitter and Discord are not just for memes and chats—they're powerful platforms that the most successful NFT projects use strategically to engage their community and attract collectors.
We understand that you're busy developing your NFT project and the idea of managing social media might feel overwhelming.
But here's the thing: you don't need to be a marketing guru or spend a ton of money to make it work. Just a few minutes a day can bring a couple of new collectors to your project.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for NFT creators.
Get the content idea list made for NFT project creators
A lot of NFT projects manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a NFT project
We have analyzed numerous NFT projects' social media strategies while developing our NFT Marketing Strategy Pack - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Grow Your NFT Project |
|---|---|
| High-Quality Artwork Previews | Visually stunning previews of your NFTs can captivate potential collectors, encouraging them to explore and invest in your project. |
| Behind-the-Scenes Creation Videos | Showcasing the creative process and the artists behind the NFTs builds trust and creates a deeper connection with your audience. |
| Collector Testimonials | Positive reviews and testimonials from current collectors provide social proof and encourage others to invest in your NFTs. |
| Exclusive Drops and Promotions | Announcing limited-time drops, discounts, and exclusive offers can attract new collectors looking for unique opportunities. |
| User-Generated Content | Sharing content created by your collectors (artwork displays, reviews) engages the community and adds authenticity to your project. |
| Collaborations with Influencers | Partnering with NFT influencers or other projects can introduce your NFTs to a broader, engaged audience. |
| Event Announcements | Promoting upcoming virtual events, live streams, or special releases can attract new collectors interested in unique experiences. |
| Seasonal and Themed Drops | Highlighting seasonal or themed NFT drops can attract collectors looking for special, time-sensitive pieces. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to participate and invest. |
| Artist Spotlights | Featuring stories about the artists behind the NFTs creates a personal connection and humanizes your project. |
| Daily Updates | Regularly updating followers with new releases and project news keeps your NFTs top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Team Stories | Featuring stories about the team members creates a personal connection and humanizes your brand. |
| Creation Tips and Tutorials | Sharing tips and tricks from your artists can engage followers who are interested in the creative process and NFT creation. |
| Sustainability Initiatives | Highlighting eco-friendly practices or charitable contributions appeals to environmentally conscious collectors. |
| Collector Spotlights | Featuring regular collectors creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into collectors. |
Some NFT projects make 5x more profit than you!
We have studied the strategies of the best NFT projects in the world. Replicate them now!
How can NFT project creators make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals of your NFTs are essential.
People are drawn to captivating images first. Ensure the lighting is perfect, the artwork looks vibrant, and the presentation is compelling.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your NFT project. Behind-the-scenes photos, artist stories, and community shoutouts can create a personal connection with your audience.
If you want to keep your potential buyers excited, highlight any special drops, collaborations, or limited editions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new collectors.
An example of our marketing pack for NFT project creators
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your NFT project’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your NFT project, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for NFT creators.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A visual on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage your community to share their own photos and tag your NFT project. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for NFT projects on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for NFT projects, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your NFT project.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone NFT Previews | Use natural light by positioning your artwork near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Collector Testimonials | Ask satisfied collectors to leave a quick video testimonial on their phone. Offer a limited-edition NFT or a discount on future drops as a thank-you. |
| User-Generated Content | Encourage collectors to share their NFT purchases by offering a monthly raffle for those who tag your project on Instagram. |
| DIY Creation Videos | Film short, simple videos of your NFT creation process using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your creative process or introduce the team during slow hours. |
| Upcoming Drop Announcements | Design simple, eye-catching graphics for upcoming NFT drops using free tools like Canva. Include a brief description and a captivating preview image. |
| Artist Spotlights | Feature team members or collaborating artists with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite NFTs or suggestions for future projects. |
| Collaborative Promotions | Collaborate with other NFT projects by offering a small discount or exclusive content. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in NFT community events or partnerships with other projects. |
| Collector Spotlights | Highlight loyal collectors with their favorite NFTs. Take a quick photo and share a short story about their experience with your project. |
| Homemade NFT Displays | Create attractive displays for your NFTs using inexpensive items like frames, stands, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using energy-efficient blockchain platforms. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your creative prep work, such as sketching or digital rendering. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free NFT. Use prizes that are cost-effective like a limited-edition digital artwork. |
| Seasonal NFT Posts | Highlight seasonal themes and designs using natural light and your smartphone camera. Share the story behind the NFT to add interest. |
Copy the tactics of the best NFT projects in the world!
There are NFT projects that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for NFT projects
Investing in high-quality social media content for your NFT project can be a game-changer. Many other projects might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated community.
| Content Type | Why It Could Attract a LOT of Enthusiasts |
|---|---|
| Live Minting Events | Hosting live events where you mint new NFTs can create excitement and a sense of urgency, drawing in collectors eager to be part of the action. |
| Virtual Gallery Tours | Offering virtual 360° tours of your NFT gallery can provide a unique and immersive experience, enticing potential buyers to explore and invest in your collection. |
| Limited Edition Drops | Creating buzz with limited edition NFT drops available for a short time can generate excitement and urgency, attracting new and repeat collectors. |
| Creator Q&A Sessions | Hosting live Q&A sessions with the artists behind your NFTs can create a personal connection and build trust with your audience. |
| AR NFT Integration | Implementing augmented reality (AR) technology to showcase your NFTs can enhance the viewing experience and attract tech-savvy collectors. |
| Themed NFT Collections | Releasing themed NFT collections, such as holiday specials or collaborations with other artists, can provide a unique and engaging experience, attracting diverse audiences. |
| Community Challenges | Organizing community challenges (e.g., creating fan art or solving puzzles) can create viral moments and engage your audience in a fun and interactive way. |
| Collaborative NFT Projects | Partnering with other NFT creators or projects to release collaborative NFTs can introduce your project to new audiences and create a buzz in the community. |
| Story-Driven Content | Sharing in-depth stories about the creation process, the inspiration behind your NFTs, or the journey of your artists can create an emotional connection with collectors. |
| Interactive NFT Design | Allowing your community to vote on design elements for upcoming NFTs can make them feel involved and eager to own the creations they helped shape. |
| Eco-Friendly Initiatives | Promoting eco-friendly initiatives, such as carbon-neutral minting processes, can attract environmentally conscious collectors and media attention. |
| Pop-Up NFT Exhibitions | Hosting pop-up NFT exhibitions in virtual worlds or at local events can expand your reach and attract new collectors who may invest in your project later. |
| Subscription-Based NFT Releases | Offering a subscription service where collectors receive exclusive NFTs on a regular basis can create a loyal customer base. |
| Immersive NFT Workshops | Hosting workshops where participants can learn about NFT creation and blockchain technology can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob NFT Drops | Organizing flash mob NFT drops in unexpected virtual locations can create viral content and attract adventurous collectors looking for unique experiences. |
Content that never works well for NFT projects on social media
Don't waste your time and resources on these strategies. We've seen many NFT project creators make these mistakes, and they won't help you stand out from the crowd or attract new collectors to your project.
| Content Type | Why It Never Works for NFT Projects | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack originality and can make your NFT project appear uncreative or untrustworthy. | Use original artwork and behind-the-scenes content to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing sales can feel spammy and turn off potential collectors. | Mix in engaging content like artist interviews, creation process videos, and community spotlights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your NFT project confuses followers and dilutes your brand. | Keep your content focused on your NFTs, the artists, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your project's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your NFTs positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on art, community, and your project's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate collectors looking for genuine interaction. | Respond personally to comments and messages to show that you care about your community and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your project can bore followers and reduce engagement. | Share user-generated content, collaborate with other NFT projects, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential collectors. | Address negative feedback calmly and constructively, showing that you are willing to improve and value community input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your project seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate collectors and deter participation. | Offer simple, clear, and straightforward promotions that are easy for collectors to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your NFT project. |
Make your NFT project more profitable
We have studied the strategies of the best NFT projects in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your NFT project
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your NFT project could make more money!
Most NFT project creators don't know how to grow their business. Let us teach you the right strategies.
