![Multi-Sport Complex: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_9dddc692-5893-48be-ad39-3ed4aff60003.png?v=1715865445&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best multi-sport complexes in the world use strategically to attract athletes and sports enthusiasts.
We know you're busy managing your sports complex and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new members to your facility.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for multi-sport complex owners.
Get the content idea list made for sport complex owners
A lot of sport complexes manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a multi-sport complex
We have analyzed numerous multi-sport complexes' social media accounts when developing our strategy pack for multi-sport complexes - here is what consistently drives engagement and attracts new members.
| Content Type | Why It Works to Get New Members in Your Multi-Sport Complex |
|---|---|
| Action Shots | Dynamic images of people playing sports or working out can inspire potential members to join and participate. |
| Behind-the-Scenes Videos | Showcasing the facilities, trainers, and preparation processes builds trust and creates a connection with the audience. |
| Member Testimonials | Positive reviews and testimonials from current members provide social proof and encourage others to join the complex. |
| Specials and Promotions | Announcing limited-time offers, discounts, and membership deals can attract new members looking for value. |
| User-Generated Content | Sharing content created by members (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the complex to a broader, local audience. |
| Event Announcements | Promoting upcoming tournaments, fitness classes, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal sports activities or holiday events can attract members looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Training Tips | Sharing training tips and workout routines can intrigue fitness enthusiasts and motivate them to join the complex. |
| Daily Class Updates | Regularly updating followers with daily class schedules keeps the complex top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the trainers and staff members creates a personal connection and humanizes the brand. |
| Fitness Challenges | Organizing fitness challenges can engage followers who are fitness enthusiasts and home athletes. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly facilities appeals to environmentally conscious consumers. |
| Member Spotlights | Featuring regular members creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into members. |
Some sport complexes make 5x more profit than you!
We have studied the strategies of the best sport complexes in the world. Replicate them now!
How can sport complex owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your sports facilities and activities are essential.
People are drawn to visuals first. Make sure the lighting is good, the courts and fields look pristine, and the action shots are dynamic and inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your multi-sport complex. Behind-the-scenes photos, staff stories, and member shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new members.
An example of our marketing pack for sport complex owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your multi-sport complex “image” and what your audience likes.
If you have a low budget to conduct marketing for your sports complex, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for sports complex owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage members to share their own photos and tag your sports complex. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for sport complexes on social media
Our team has compiled a list of highly specific, low-budget content ideas tailored for multi-sport complexes, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your multi-sport complex.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Action Shots | Capture dynamic photos of athletes in action using natural light. Enhance photos with free apps like Snapseed or VSCO. |
| Member Testimonials | Ask satisfied members to leave a quick video testimonial on their phone. Offer a free session or merchandise as a thank-you. |
| User-Generated Content | Encourage members to share their workout photos by offering a monthly raffle for those who tag your complex on Instagram. |
| DIY Workout Videos | Film short, simple workout routines using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your facility or introduce the team during off-peak hours. |
| Daily Class Posts | Design simple, eye-catching graphics for daily classes using free tools like Canva. Include a brief description and an engaging photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the complex. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite classes or suggestions for new activities. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Member Spotlights | Highlight loyal members with their favorite activities. Take a quick photo and share a short story about their experience at your complex. |
| Facility Photos | Create attractive settings using inexpensive items like banners, posters, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using energy-efficient equipment. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the facility prep work, such as setting up equipment or cleaning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free session. Use prizes that are cost-effective like a free class. |
| Seasonal Activity Posts | Highlight seasonal activities and events using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best sport complexes in the world!
There are sport complexes that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for sport complexes
Investing in top-notch social media content for your multi-sport complex might be worth it because many other facilities won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of sports enthusiasts.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Training Sessions | Hosting live or recorded training sessions where professional coaches demonstrate techniques can create a sense of community and attract a global audience of sports enthusiasts. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your complex, including the gym, courts, and locker rooms, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Classes | Creating buzz with limited edition or seasonal classes available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Training Camps | Offering exclusive training camps where participants can train with professional athletes can create a memorable experience and word-of-mouth. |
| AR Facility Integration | Implementing augmented reality (AR) technology in your facility where customers can see a 3D representation of the complex can enhance the experience and attract tech-savvy customers. |
| Themed Sports Events | Hosting themed sports events, such as a night tournament or a charity match, can provide a unique and immersive experience, attracting groups and special occasions. |
| Sports Challenge Contests | Organizing sports challenge contests (e.g., a 3-point shooting contest) can create viral moments, attracting competitive athletes and spectators. |
| Collaborative Pop-Up Events | Partnering with other local sports clubs or facilities to host pop-up events can introduce your complex to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your complex, the athletes you support, or the personal journey of your coaches can create an emotional connection with customers. |
| Interactive Class Selection | Allowing customers to choose classes or activities via social media polls can make them feel involved and eager to try the sessions they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient lighting or sustainable facility practices, can attract environmentally conscious consumers and media attention. |
| Mobile Sports Clinics | Operating a mobile sports clinic in different locations or at local events can expand your reach and attract new customers who may visit your main complex later. |
| Training Subscription Service | Offering a subscription service where customers receive monthly training plans and equipment kits to practice at home can create a loyal customer base. |
| Immersive Sports Workshops | Hosting workshops where customers can learn advanced techniques from professional athletes can attract sports enthusiasts and create a sense of exclusivity. |
| Flash Mob Sports Events | Organizing flash mob sports events in unexpected locations can create viral content and attract adventurous athletes looking for unique experiences. |
Content that never works well for sport complexes on social media
Don't waste your time and resources on these ideas. We've seen many multi-sport complex owners make these mistakes, and they won't help you stand out from the crowd or bring in new members to your facility.
| Content Type | Why It Never Works for Multi-Sport Complexes | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the complex appear unoriginal or untrustworthy. | Use real photos of your facilities, staff, and members to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, member testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with sports or the complex confuses followers and dilutes your brand. | Keep your content focused on your complex, sports events, training tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your complex's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your complex positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on sports, community, and your complex's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your members and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your complex can bore followers and reduce engagement. | Share user-generated content, collaborate with local sports teams, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential members. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your complex seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your complex. |
Make your multi-sport complex more profitable
We have studied the strategies of the best sport complexes in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your multi-sport complex
We understand that as the owner of a multi-sport complex, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than local sports facilities like yours.
The day-to-day demands of running a multi-sport complex are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for multi-sport complex owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your sports facility. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for local sports complexes on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your complex's visibility online.
With our marketing pack, you can invest in your multi-sport complex's growth without feeling overwhelmed or uncertain.
Your multi-sport complex could make more money!
Most sport complex owners don't know how to grow their business. Let us teach you the right strategies.
